{"id":47312,"date":"2013-04-04T13:34:59","date_gmt":"2013-04-04T05:34:59","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=47312"},"modified":"2013-04-04T16:53:21","modified_gmt":"2013-04-04T08:53:21","slug":"singapore-version-of-lady-first-on-starhub-tv-from-may-2013","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2013\/04\/04\/singapore-version-of-lady-first-on-starhub-tv-from-may-2013\/","title":{"rendered":"Singapore version of Lady First on StarHub TV from May 2013"},"content":{"rendered":"

Normally, I don’t talk about fashion, make-over or StarHub TV program. But I think Lady First \u5973\u4eba\u6211\u6700\u5927 will be something that is of interest. If you have watch the program, you will know that sometimes they will invite bloggers to the show to showcase their skills or products.<\/p>\n

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I think this is really good, especially the Singapore version of the show, Lady First \u2013 Singapore<\/i>\u5973\u4eba\u6211\u6700\u5927- \u65b0\u52a0\u5761, is hosted by the original celebrated Taiwanese host, Pauline Lan\u84dd\u5fc3\u6e44.<\/p>\n

Already from the first of celebrities, I can see some familiar faces in the blogging scenes or at events. There will also be an app to complement the show. StarHub TV will be launching a second screen app featuring Lady First \u2013 Singapore. <\/i>During the show, viewers can log on to the app via their Facebook accounts on their smart devices, and access additional content that complements the programme in real time. Through the second screen app, users can also access Instagram to participate in the weekly contests as well as quizzes.<\/p>\n

Here is the super long Press Release with Chinese to English translation of the names.<\/p>\n

Press Release<\/strong><\/span><\/p>\n

Lady First<\/i> on StarHub TV<\/h2>\n

-StarHub TV to produce Singapore\u2019s version of top Taiwanese beauty and lifestyle magazine show-\u00a0 <\/i><\/p>\n

-Lady First host Pauline Lan to helm local edition-<\/i><\/p>\n

Singapore, 4 April 2013<\/b> \u2013 Top Taiwanese beauty and lifestyle magazine show, Lady First<\/i> (\u5973\u4eba\u6211\u6700\u5927) will soon have a made-in-Singapore version! StarHub TV is collaborating with Hong Kong TVB and its Taiwanese arm TVBS, to produce a Singapore version of the highly-successful long-running beauty and fashion infotainment programme. Lady First \u2013 Singapore<\/i> (\u5973\u4eba\u6211\u6700\u5927- \u65b0\u52a0\u5761) promises viewers useful insights into the world of beauty and fashion, while injecting it with a local flavour.<\/p>\n

Celebrated Taiwanese host Pauline Lan (\u84dd\u5fc3\u6e44), whose name is now synonymous<\/a> with the show in Taiwan, will be helming Lady First \u2013 Singapore. She will be joined by Lady First\u2019s resident stylists Kevin Chou, Wu Yi Lin and Xiao Kai, all of whom are renowned beauty and fashion experts in Taiwan. Also lending star power to the production are top local stylists such as skincare expert Bryan Gan, make-up maestro Clarence Lee, style guru Keith Png and hairstyling whiz Ken Hong, who will be dishing out expert advice and insider tips.<\/p>\n

In addition to the team of expert stylists, there will also be a 10-member team made up of local female personalities who will form the \u201cladies team\u201d. These guest personalities will appear in the show to give their take on the latest beauty products and hottest fashion trends in the market, and also double up as models for the stylists. The leader of the ladies team, Kelly Poon, who is a Singaporean singer, will also host the outdoor segment in the show. This outdoor segment, unique to Lady First \u2013 Singapore<\/i> will see Kelly taking to the streets to talk to different women regarding the topic of the day. Other members include Cheryl Wee, a home-grown beauty queen, and Winnie Lee (better known as Vee) and Celyn Liew (both singing talents uncovered in Sunsilk Academy Fantasia <\/i>– a reality singing competition organised by StarHub).<\/p>\n

Touching on StarHub\u2019s partnership with TVB and TVBS, Ms Lee Soo Hui, Vice President of Media Business Unit, StarHub said, \u201cWe are excited to extend our longstanding relationship with TVB through the collaboration of Lady First \u2013 Singapore. <\/i>The original format has <\/i>been one of the most popular and long-running lifestyle magazine shows in Asia to date. We believe this is because beauty is a universal topic that sets everyone talking, especially for the ladies. Through the production of a local edition, we hope to continue to engage our customers by making it more relevant for them. For example, the ladies in Singapore generally prefer to wear casual clothing with flip flops, so at Lady First – Singapore<\/i>, we will dish out tips on how to transform this look into an outfit that is comfortable and suitable for our climate, but with added chic. We are confident that Lady First – Singapore<\/i> will be well-received by the local audience.\u201d<\/p>\n

\u201cIn addition to engaging our customers, Lady<\/i> First \u2013 Singapore<\/i> is also a great platform to nurture our local talents. That is why we have invited two finalists of Sunsilk Academy Fantasia<\/i>, Vee and Celyn, to participate in the show. We hope they will be able to find their niche by offering them another opportunity to shine – be it in singing, acting or hosting,\u201d Ms Lee added.<\/p>\n

Mr Sherman Lee, Controller of TVBI enthused, \u201cWe take great delight in partnering StarHub for the production of Lady First – Singapore<\/i>. Lady First <\/i>which is <\/i>one of the popular flagship programme on TVBS-Asia (StarHub TV Channel 828), is widely recognised as a successful lifestyle programme in Asia. Its topics on lifestyle and beauty are appealing to viewers, particularly fervent female supporters. This brilliant show which will be helmed by super host Pauline Lan, will be her first studio programme in Singapore. We hope to bring over the originality of the show, and make use of this platform to interact with the local viewers. We wish Lady First – Singapore<\/i> a success and that it will be the talk of the town!\u201d<\/p>\n

Lady First \u2013 Singapore <\/i>premieres on E City<\/i> (StarHub TV Channel 111\/825) on 20 May at 8pm. As E City<\/i> is currently available to all StarHub TV customers on a complimentary basis, more than 500,000 households in Singapore will be able to gain access to the channel. Lady First \u2013 Singapore <\/i>will also be made available on StarHub TV Anywhere on www.starhubtvanywhere.com<\/a> to allow viewers to catch the programme on the move.<\/p>\n

Viewers can look forward to journeying along with Lady First \u2013 Singapore<\/i> across different platforms. <\/i>On the social media front, \u2018live\u2019 updates from on-ground events and publicity stunts will be shared on StarHub Entertainment Facebook page, Instagram and Twitter.\u00a0 Fans can also look forward to participating in weekly contests such as \u201cBest Hairdo of the Week\u201d via Instagram. To join in the discussion or share their thoughts on Twitter and Instagram, fans can follow the official hashtag #ladyfirstsg. For enhanced convenience and accessibility, StarHub\u2019s new dedicated YouTube channel which houses all StarHub-related video clips will enable viewers to check out Lady First \u2013 Singapore\u2019s<\/i> trailers and videos in just one click.<\/p>\n

To make the viewing experience more interactive, StarHub TV will be launching a second screen app featuring Lady First \u2013 Singapore. <\/i>While watching the programme, viewers can log on to the app via their Facebook accounts on their smart devices, and access additional content that complements the programme in real time. This additional content includes product reviews, cast details, and highlights of the show. Through the second screen app, users can also access Instagram to participate in the weekly contests as well as quizzes.<\/p>\n

As a way of showing appreciation, StarHub TV will be offering exciting rewards exclusively for its customers. These include a chance to win makeover sessions with Lady First \u2013 Singapore\u2019s<\/i> stylists at its launch event at Compass Point shopping mall on 27 April, participate in Lady First \u2013 Singapore<\/i> contests, as well as being the first few to lay their hands on limited-edition premiums from Lady First \u2013 Singapore. <\/i><\/p>\n

The longstanding success of Lady First <\/i>hinges on its reputation as a credible magazine show, presenting unbiased tips and recommendations that are instrumental to the integrity of the show. Similar to Taiwan\u2019s Lady First,<\/i> the brands of featured products on Lady First \u2013 Singapore<\/i> will also be masked out on TV, and product recommendations made by the stylists will be based on their personal experiences with the products.<\/p>\n

Viewers who are keen to find out more about featured products will be directed to a specially set-up microsite at (www.starhub.com\/ladyfirstsg<\/a>) where they can also chat with like-minded people on the forum, and keep up-to-date via its photo and video galleries. Webisodes that are not shown on air will also be made available exclusively at the microsite. These webisodes offer a more personal aspect to the show, for example sneak peeks into the stylists\u2019 bags to find out which skincare items they swear by. Viewers who miss an episode can also check out the microsite for video clips on key highlights of each episode.<\/p>\n

With a total of 13 episodes revolving around a different topic every week, viewers can look forward to exciting tips and advice that are specially tailored for the ladies in Singapore. These topics include:<\/p>\n