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This is a move I did not expect. However, it may be a logical and needed move. With more tablets (Android, Windows) in the market, competition is definitely very tight. And Microsoft is going to launch Microsoft Surface Pro on 9th February 2013<\/a>, Apple might be worried that consumers might shun away iPad to get a higher capacity Surface Pro. The new 128GB iPad launch date is just a few days before Microsoft’s Surface Pro launch. I wonder if it is on purpose.<\/p>\n Two of the advantages of the iPad as compared to the Surface Pro is that it has a rich apps ecosystem and it has LTE\/Cellular support. I am sure that some may argue that since Surface Pro is a full OS, there are thousands of application it can be installed. It is true but wait until you read this<\/a>. Surface Pro has only less than 90GB of storage left and that means there is a limit to the number of software you can install.<\/p>\n Overall, here are some reasons (my opinion) Apple wants to launch a higher capacity model<\/p>\n Here is the Press Release<\/p>\n Offers Twice the Storage Capacity to Create & Enjoy Even More Incredible Content<\/em><\/p>\n CUPERTINO, California\u201529 January, 2013<\/strong>\u2015Apple\u00ae today announced a 128GB* version of the fourth generation iPad\u00ae with Retina\u00ae display. The 128GB iPad with Wi-Fi and iPad with Wi-Fi + Cellular models provide twice the storage capacity of the 64GB models to hold even more valuable content including photos, documents, projects, presentations, books, movies, TV shows, music and apps.<\/p>\n \u201cWith more than 120 million iPads sold, it\u2019s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,\u201d said Philip Schiller, Apple\u2019s senior vice president of Worldwide Marketing. \u201cWith twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.\u201d<\/p>\n iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilising large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. The over 10 million iWork\u00ae users, and customers who rely on other incredible apps like Global Apptitude for analysing team film and creating digital playbooks, Auria for an incredible 48 track recording system, or AutoCAD for drafting architectural and engineering drawings, also benefit greatly from having the choice of an iPad with more storage capacity.<\/p>\n \u201cOur AutoCAD WS app for iOS was designed to give customers seamless access to their designs anywhere, anytime,\u201d said Amy Bunszel, vice president of AutoCAD products for Autodesk. \u201cThese files are often large and highly detailed so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data.\u201d<\/p>\n \u201cThe features and capabilities of iPad give us the ability to set a new standard for multitrack recording and editing on a mobile device,\u201d said Rim Buntinas, WaveMachine Labs\u2019 CEO. \u201cUsers of the Auria app can play 48 mono or stereo 24bit\/96 kHz tracks simultaneously, record up to 24 of those tracks simultaneously, and also edit and mix with familiar tools. With its portability and all-day battery life, iPad has revolutionised recording for audio professionals allowing artists to record anywhere.\u201d<\/p>\n \u201cThe bottom line for our customers is winning football games, and iPad running our GamePlan solution unquestionably helps players be as prepared as possible,\u201d said Randall Fusee, Global Apptitude Co-Founder. \u201cThe iPad\u2019s unbeatable combination of security, being thin and light, having an incredible Retina display and also being powerful enough to handle large amounts of data enables us to deliver a product that takes film study to a new level and ultimately gives our users the best opportunity to prepare, execute and win.\u201d<\/p>\n The fourth generation iPad features a gorgeous 9.7-inch Retina display, Apple-designed A6X chip, FaceTime\u00ae HD camera, iOS 6.1 and ultrafast wireless performance**. iOS 6.1 includes support for additional LTE networks around the world***, and iTunes Match\u2120 subscribers can download individual songs to their iOS devices from iCloud\u00ae.<\/p>\n iPad runs over 800,000 apps available on the App Store\u2120, including more than 300,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports the more than 5,000 newspapers and magazines offered in Newsstand, and the more than 1.5 million books available on the iBookstore\u2120.<\/p>\n Pricing & Availability<\/strong><\/p>\n The new 128GB versions of the fourth generation iPad will be available starting US Tuesday, 5 February, in black or white, for a\u00a0suggested retail price of SG$1,048 inc. GST for the iPad with Wi-Fi model and SG$1,218 inc. GST for the iPad with Wi-Fi + Cellular model.\u00a0All versions of the 128GB iPad will be sold through the Apple Online Store (www.apple.com\/sg<\/a>) and select Apple Authorised Resellers.<\/p>\n\n
Apple Increases iPad with Retina Display to 128GB<\/h2>\n