{"id":31317,"date":"2012-09-18T00:05:57","date_gmt":"2012-09-17T16:05:57","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=31317"},"modified":"2012-09-17T23:33:35","modified_gmt":"2012-09-17T15:33:35","slug":"paint-the-town-black-with-guinness-to-celebrate-arthurs-day-video","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2012\/09\/18\/paint-the-town-black-with-guinness-to-celebrate-arthurs-day-video\/","title":{"rendered":"PAINT THE TOWN BLACK with Guinness to Celebrate Arthur&#8217;s Day (Video)"},"content":{"rendered":"<p>From today and tomorrow at 11:30am to 8:00pm, you can participate in the &#8220;Paint the Town Black&#8221; social media campaign by Guinness in celebration of Arthur&#8217;s Day. You will be able to participate in the painting of a big canvas at CityLink Mall by activating the Spider-plotter remotely.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/09\/guiness-spider-plotter.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31319\" data-permalink=\"https:\/\/techielobang.com\/blog\/2012\/09\/18\/paint-the-town-black-with-guinness-to-celebrate-arthurs-day-video\/guiness-spider-plotter\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/09\/guiness-spider-plotter.jpg?fit=600%2C450&amp;ssl=1\" data-orig-size=\"600,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"guiness-spider-plotter\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/09\/guiness-spider-plotter.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/09\/guiness-spider-plotter.jpg?fit=600%2C450&amp;ssl=1\" class=\"aligncenter size-full wp-image-31319\" title=\"guiness-spider-plotter\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/09\/guiness-spider-plotter.jpg?resize=600%2C450\" alt=\"\" width=\"600\" height=\"450\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/09\/guiness-spider-plotter.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/09\/guiness-spider-plotter.jpg?resize=300%2C225&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><!--more-->Here is a teaser of the Guinness Canvas with the Spider-plotter.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/SbQRgSE0zus?rel=0\" frameborder=\"0\" width=\"600\" height=\"338\"><\/iframe><\/p>\n<p>And here is the link to the Guinness Facebook page.<\/p>\n<h1><a href=\"https:\/\/www.facebook.com\/Guinness.SG?sk=app_462790143755085\" target=\"_blank\">Click Here to Participate in Guinness\u00a0 &#8220;Paint The Town Black&#8221; Campaign<\/a><\/h1>\n<p>Here is the official Press Release and information on the 28th September concert.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-family: tahoma,sans-serif;\">\u201cPAINT THE TOWN BLACK\u201d AND CREATE HISTORY WITH GUINNESS\u00ae SINGAPORE!<br \/>\n<em><\/em><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-family: tahoma,sans-serif;\"><em>Brand to launch a first-of-its-kind social media campaign in the lead up to its first Arthur\u2019s Day<\/em>\u2122<em>\u00a0celebrations here<\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\"><strong>Singapore, 17<sup>th<\/sup>\u00a0September 2012:<\/strong>\u00a0With this year\u2019s Arthur\u2019s Day celebrations around the corner, GUINNESS<strong>\u00ae<\/strong>\u00a0Singapore has today launched \u201cPaint the Town Black\u201d, a campaign aimed at engaging fans online and on ground by combining social media and traditional out-of-home media to celebrate Arthur\u2019s Day.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Through the creation of an innovative Facebook application, GUINNESS fans will be able to participate in the real-time painting of a massive Arthur\u2019s Day outdoor site hosted at CityLink Mall, which links One Raffles Link to City Hall and Esplanade MRT Station.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">To participate, fans will have to first \u201clike\u201d the GUINNESS Singapore Facebook page (<a href=\"http:\/\/www.facebook.com\/Guinness.SG\" target=\"_blank\">www.facebook.com\/Guinness.SG<\/a>) on their computer or tablet and access the \u201cPaint the Town Black\u201d application. After selecting a space on the artwork canvas between today and tomorrow from 11.30am to 8.00pm to \u201cpaint\u201d, a synchronised \u201cspider-plotter\u201d device will paint on the huge canvas in real-time using a water-based spray paint.<\/span><\/p>\n<p>[View the teaser video here \u2013\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=SbQRgSE0zus\" target=\"_blank\">http:\/\/www.youtube.com\/<wbr>watch?v=SbQRgSE0zus<\/wbr><\/a>]<\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">The entire painting process will be streamed \u201clive\u201d on Facebook so fans will get to see the progress of the artwork being revealed along the way. Fans can also head down to CityLink Mall (venue located near outlet #B1 32-34) during the mall hours of 10am to 10pm to view the \u201cPaint the Town Black\u201d activation in the flesh.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Singapore is the first of three markets to launch this first-of-its-kind application and campaign globally. \u201cPaint the Town Black\u201d is part of the brand\u2019s use of marketing innovation to engage fans and drum up excitement for this year\u2019s Arthur\u2019s Day, which will be celebrated globally for the fourth year. Arthur\u2019s Day is an annual music event which celebrates<strong>\u00a0<\/strong>those who, like GUINNESS founder Arthur Guinness, are distinctive, bold and epitomise the concept \u201cMade of More\u201d. It is also a celebration of Arthur Guinness\u2019 legacy and the much loved GUINNESS brand.<\/span><\/p>\n<p><strong><span style=\"text-decoration: underline;\"><span style=\"font-family: tahoma,sans-serif;\">The First Guinness Arthur\u2019s Day Concert in Singapore<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Set to be the biggest Arthur\u2019s Day yet, this year\u2019s edition will take place in over 55 countries. Singapore will be hosting its celebrations with the first Guinness Arthur\u2019s Day Concert to be held at The MAX Pavilion, Singapore EXPO on 28<sup>th<\/sup>\u00a0September.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Fans will be enjoying a five-hour marathon of live music from some of the region\u2019s renowned Mando-pop rock stars at the concert. The artists performing include powerful vocalist Shin (\u4fe1), Golden Melody Award winner Gary Chaw (\u66f9\u683c), Paul Wong (\u9ec4\u8d2f\u4e2d) from the rock band Beyond and prominent singer Della Ding Dang (\u4e01\u5f53).<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Tickets to the Guinness Arthur\u2019s Day Concert, which are being sold at S$98, S$88 and S$78, can be purchased through SISTIC (<a href=\"http:\/\/www.sistic.com.sg\/\" target=\"_blank\">http:\/\/www.sistic.com.sg<\/a>). In addition, every purchase of an eight-can pack of GUINNESS Foreign Extra Stout will allow consumers to enjoy a S$60 discount on tickets bought as a pair to the event.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">Fans are reminded to keep their eyes peeled for further announcements about the Guinness Arthur\u2019s Day Concert in Singapore on the GUINNESS Singapore Facebook page\u00a0<a href=\"https:\/\/www.facebook.com\/Guinness.SG\" target=\"_blank\">https:\/\/www.facebook.com\/<wbr>Guinness.SG<\/wbr><\/a>.<\/span><\/p>\n<p><span style=\"font-family: tahoma,sans-serif;\">GUINNESS should be enjoyed on Arthur\u2019s Day, and any other occasion, responsibly. For more information, visit\u00a0<a href=\"http:\/\/www.drinkiq.com\/\" target=\"_blank\">www.DrinkiQ.com<\/a>\u00a0<\/span><\/p>\n<p align=\"center\"><strong>=ENDS=<\/strong><\/p>\n<p>[ad#boxlist]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From today and tomorrow at 11:30am to 8:00pm, you can participate in the &#8220;Paint the Town Black&#8221; social media campaign by Guinness in celebration of Arthur&#8217;s..<\/p>\n","protected":false},"author":1,"featured_media":31319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,4,61,29,3181,14],"tags":[8862,8861,2225,6006,6986,8864,3490,4357,8860,3727,282,2127,8863],"class_list":["post-31317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-information","category-local","category-other-stuff","category-social","category-techie","tag-arthur","tag-arthurs-day","tag-campaign","tag-canvas","tag-celebration","tag-citylink-mall","tag-concert","tag-featured-2","tag-guinness","tag-paint","tag-singapore","tag-social-media","tag-spider-plotter"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/09\/guiness-spider-plotter.jpg?fit=600%2C450&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-897","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/31317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=31317"}],"version-history":[{"count":3,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/31317\/revisions"}],"predecessor-version":[{"id":31321,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/31317\/revisions\/31321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/31319"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=31317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=31317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=31317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}