{"id":28568,"date":"2012-05-08T01:15:06","date_gmt":"2012-05-07T17:15:06","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=28568"},"modified":"2012-05-08T01:15:06","modified_gmt":"2012-05-07T17:15:06","slug":"rims-blackberry-wake-up-be-bold-campaign-is-not-interesting","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2012\/05\/08\/rims-blackberry-wake-up-be-bold-campaign-is-not-interesting\/","title":{"rendered":"RIM&#8217;s BlackBerry Wake Up Be Bold Campaign is NOT Interesting"},"content":{"rendered":"<p>OK, it is not just because everyone is saying that this <a href=\"http:\/\/techielobang.com\/blog\/tag\/blackberry\/\" target=\"_blank\">BlackBerry<\/a> campaign is boring and I have to say it too. The obvious reason is that it IS boring to hear a voice and see some scrolling sentences telling people what business means.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/blackberry_wake_up_be_bold.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28569\" data-permalink=\"https:\/\/techielobang.com\/blog\/2012\/05\/08\/rims-blackberry-wake-up-be-bold-campaign-is-not-interesting\/blackberry_wake_up_be_bold\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/blackberry_wake_up_be_bold.jpg?fit=600%2C370&amp;ssl=1\" data-orig-size=\"600,370\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"blackberry_wake_up_be_bold\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/blackberry_wake_up_be_bold.jpg?fit=300%2C185&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/blackberry_wake_up_be_bold.jpg?fit=600%2C370&amp;ssl=1\" class=\"aligncenter size-full wp-image-28569\" title=\"blackberry_wake_up_be_bold\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/blackberry_wake_up_be_bold.jpg?resize=600%2C370\" alt=\"\" width=\"600\" height=\"370\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/blackberry_wake_up_be_bold.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/blackberry_wake_up_be_bold.jpg?resize=300%2C185&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><!--more-->The more the voice talks about Business, the more I think &#8220;Isn&#8217;t that what RIM has been focusing\/doing?&#8221; I think these sentences are really a great wake up call for themselves. I certainly hope that with the <a href=\"http:\/\/techielobang.com\/blog\/2012\/05\/03\/blackberry-reinventing-the-wheel-with-touch-screen-on-blackberry-10\/\" target=\"_blank\">BlackBerry 10 OS<\/a>, things will be better for them.<\/p>\n<p>I think the BlackBerry 10 Dev Alpha phone has potential but I am sad on their marketing part. From <a href=\"http:\/\/www.bgr.com\/2012\/04\/30\/rim-samsung-apple-protests\/\" target=\"_blank\">BGR<\/a>, there was a staged protest recently with the placard reading &#8220;Wake Up.&#8221; Now, with this BlackBerry website &#8220;<a href=\"http:\/\/wakeupbebold.com\/\" target=\"_blank\">WakeUpBeBold<\/a>&#8220;, you should know who is responsible for it.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/samsung-wake-up.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"28570\" data-permalink=\"https:\/\/techielobang.com\/blog\/2012\/05\/08\/rims-blackberry-wake-up-be-bold-campaign-is-not-interesting\/samsung-wake-up\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/samsung-wake-up.jpg?fit=630%2C357&amp;ssl=1\" data-orig-size=\"630,357\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"samsung-wake-up\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/samsung-wake-up.jpg?fit=300%2C170&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/samsung-wake-up.jpg?fit=630%2C357&amp;ssl=1\" class=\"aligncenter  wp-image-28570\" title=\"samsung-wake-up\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/samsung-wake-up.jpg?resize=600%2C341\" alt=\"\" width=\"600\" height=\"341\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/samsung-wake-up.jpg?w=630&amp;ssl=1 630w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/samsung-wake-up.jpg?resize=300%2C170&amp;ssl=1 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>I certainly don&#8217;t feel a thing with that kind of marketing as there is really nothing to show from RIM at this moment. Instead, I do enjoy Samsung&#8217;s way of marketing their GALAXY <a href=\"http:\/\/techielobang.com\/blog\/tag\/sii\" target=\"_blank\">SII<\/a> or GALAXY <a href=\"http:\/\/techielobang.com\/blog\/tag\/note\" target=\"_blank\">Note<\/a>. It is more interesting and people really get the message immediately.<\/p>\n<h1><a href=\"http:\/\/wakeupbebold.com\/\" target=\"_blank\">Click Here to RIM&#8217;s WakeUpBeBold website<\/a><\/h1>\n<p>[ad#img]<br \/>\n[ad#boxlist]<br \/>\n(<a href=\"http:\/\/www.bgr.com\/2012\/05\/07\/rim-anti-apple-wake-up\/\" target=\"_blank\">source<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OK, it is not just because everyone is saying that this BlackBerry campaign is boring and I have to say it too. The obvious reason is that it IS boring to hear..<\/p>\n","protected":false},"author":1,"featured_media":28569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[5,6,14],"tags":[728,1665,2225,4581,1052,8043],"class_list":["post-28568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-pda","category-techie","tag-blackberry","tag-bold","tag-campaign","tag-marketing","tag-rim","tag-wake-up"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/05\/blackberry_wake_up_be_bold.jpg?fit=600%2C370&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-7qM","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/28568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=28568"}],"version-history":[{"count":1,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/28568\/revisions"}],"predecessor-version":[{"id":28571,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/28568\/revisions\/28571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/28569"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=28568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=28568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=28568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}