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OTO Bodycare Reaches Out to the Modern Generation with the Sleek and Stylish e-Shape<\/h2>\n
SINGAPORE, 22 March 2012<\/strong> \u2013 Wellness and healthcare product manufacturer OTO Bodycare has today announced its latest offering the OTO e-Shape.<\/p>\n Designed for a younger and trendier generation, the OTO e-Shape is a sleek and stylish slimming belt that can be attached to different parts of the body \u2013 arms, shoulder, abdomen, back, waist, hips, thighs, calves \u2013 to be massaged. Unlike conventional slimming belts, the e-Shape comes in a compact design to allow users to carry it around in their day bags so that they can use it in the car, in the office, or even while surfing the Internet in the comfort of their own homes.<\/p>\n Despite its compact size the e-Shape is large on functionality as it is both effective and user-friendly regardless of whether a user attaches the e-Shape to their arm or around their abdomen. In terms of aesthetics and design, the e-Shape is a forerunner in its product class.<\/p>\n \u201cAt OTO, we believe in combining traditional Eastern therapies along with Western technologies to develop innovative products for our customers\u201d says, Ms. Yip Cher Shin, country manager for Singapore and Malaysia at OTO Bodycare. \u201cThe OTO e-Shape is a revolutionary product in the healthcare industry as it offers our customers a variety of benefits including portability and ease-of-use with added style. Unlike regular massagers and slimming belts, the e-Shape is chic and attractive with its sophisticated design.\u201d<\/p>\n The new e-Shape from OTO Bodycare is equipped with a unique technology that is based on both acupuncture points and sports science. By using high and varying oscillating speeds to stimulate certain acupressure points on the body, the e-Shape aids detoxification and promotes a healthy digestive system. The power from the oscillatory motions also enables fat to be detached from body tissues before they are drained out of the body through the lymphatic system which in turn aids overall body slimming and toning.<\/p>\n The e-Shape is also designed to help with improving the appearance and condition of cellulite through mimicking the strokes of traditional massage. Research has proven that massaging the skin on and around affected areas reduces the dimpled appearance of cellulite.<\/p>\n \u201cWe designed the e-Shape for the modern generation because of the hectic, fast-paced lifestyles they lead and their need to maximize their time and yet maintain a sense of a healthy and balanced lifestyle. Wellness is a part of life regardless of what age you might be and we hope to encourage people to take the opportunities to relax and rejuvenate whenever they can\u201d adds Ms. Yip.<\/p>\n Available in three different colours \u2013 maroon, chocolate and violet \u2013the OTO e-Shape will be available in Singapore from 9th<\/sup> April 2012 onwards.<\/p>\n Mother\u2019s Day Special<\/span><\/strong><\/p>\n As part of a celebratory offer for Mother\u2019s Day, OTO will be offering the e-Shape at a promotional rate of S$198 from 9th<\/sup> April \u2013 13th<\/sup> May. The e-Shape originally retails at S$298.<\/p>\n In the lead up to Mother\u2019s Day, OTO Bodycare will also be conducting a unique campaign called \u201cBling out your Love\u201d.<\/em> The campaign aims to reach out to a younger audience with a fun element that encourages them to personalize their e-Shape with \u2018bling\u2019 in order to create fashionable and unique one-of-a-kind products.<\/p>\n The campaign will also include a series of roadshows being held over five different weeks at various locations to introduce the OTO e-Shape to the public. Visitors at the roadshows can also take a look at and experience other OTO Bodycare health and wellness products.<\/p>\n To add a touch of glamour and entertainment to the events, OTO Bodycare will be working with radio personalities from 91.3FM and 100.3FM. Maddy Barber and Cheryl Miles from \u201cThe Backseat\u201d, drive time evening show on 91.3FM, along with Ye Limei from the \u201cKnock-Off Tornado\u201d programme, Ken Low from the \u201cWhole Night Long\u201d programme, and Huang Wenhong from the \u201cDon\u2019t Give a Damn!\u201dprogramme on 100.3FM will grace the roadshows to promote the e-Shape.<\/p>\n As part of the Mother\u2019s Day celebrations, the five deejays will also be personalizing or \u2018blinging up\u2019 one OTO e-Shape each. The deejays each have individual inspirations behind their designs, making each of their e-Shapes a unique creation. The rationale behind this exercise is to encourage customers who purchase the e-Shape for themselves or their mothers or their friends to add a personal touch to the product, to make the gift a more meaningful one. Members of the public can stand to win a limited edition \u2018blinged up\u2019 e-Shape from OTO when they take part in the various roadshows.<\/p>\n OTO \u2018Bling out your Love\u2019 Roadshow Schedule<\/strong><\/p>\n Timing<\/strong><\/p>\n<\/td>\n 10am – 10pm<\/p>\n<\/td>\n 10am \u2013 10pm<\/p>\n<\/td>\n 10am – 10pm<\/p>\n<\/td>\n 10am – 10pm<\/p>\n<\/td>\n 10am – 10pm<\/p>\n<\/td>\n 10am – 10pm<\/p>\n<\/td>\n 10am – 10pm<\/p>\n<\/td>\n\n\n
\n Dates<\/strong><\/td>\n \n Venue<\/strong><\/td>\n<\/tr>\n \n 09 Apr 2012 (Mon) to 15 Apr 2012 (Sun)<\/td>\n \n VivoCity – Central Court B<\/td>\n<\/tr>\n \n 16 Apr 2012 (Mon) to 22 Apr 2012 (Sun)<\/td>\n \n Plaza Singapura \u2013 Main atrium<\/td>\n<\/tr>\n \n 23 Apr 2012 (Mon) to 29 Apr 2012 (Sun)<\/td>\n \n IMM – Level 2, Atrium<\/td>\n<\/tr>\n \n 30 Apr 2012 (Mon) to 06 May 2012 (Sun)<\/td>\n \n Sun Plaza – Atrium, Plot B<\/td>\n<\/tr>\n \n 30 Apr 2012 (Mon) to 06 May 2012 (Sun)<\/td>\n \n Bugis Junction <\/strong>– Hylam Street Event Space A<\/td>\n<\/tr>\n \n 05 May 2012 (Sat) to 13 May 2012 (Sun)<\/td>\n \n City Square Mall – Atrium B<\/td>\n<\/tr>\n \n 07 May 2012 (Mon) to13 May 2012 (Sun)<\/td>\n \n Nex <\/strong>– Atrium A,B & C<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n