{"id":27795,"date":"2012-03-24T01:56:07","date_gmt":"2012-03-23T17:56:07","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=27795"},"modified":"2012-03-24T06:59:23","modified_gmt":"2012-03-23T22:59:23","slug":"swiff-is-official-launched-in-singapore-video","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2012\/03\/24\/swiff-is-official-launched-in-singapore-video\/","title":{"rendered":"Swiff is Officially Launched in Singapore (Video)"},"content":{"rendered":"<p>Remember <a href=\"http:\/\/techielobang.com\/blog\/2012\/01\/29\/swiff-our-singapore-first-mobile-point-of-sale-solution\/\" target=\"_blank\">Swiff that I talked a while ago<\/a>? It is officially launched. With Swiff, businesses can now use the simple plug in device to turn Smartphones or tablets in credit\/debit card terminals.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/01\/swiff.jpg?resize=600%2C458\" alt=\"\" width=\"600\" height=\"458\" \/><\/p>\n<p><!--more--><\/p>\n<p>I can imagine businesses leveraging from this easy way of transaction and customers able to get notified immediate after their purchase. Here is a video to show you how it is done.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/3M08e2PR8Vw\" frameborder=\"0\" width=\"600\" height=\"335\"><\/iframe><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Press Release<\/span><\/strong><\/p>\n<div id=\"pressrelease-link-27795\" class=\"sh-link pressrelease-link sh-hide\"><a href=\"#\" onclick=\"showhide_toggle('pressrelease', 27795, 'Show Press Release (694 More Words)', 'Hide Press Release (694 Less Words)'); return false;\" aria-expanded=\"false\"><span id=\"pressrelease-toggle-27795\">Show Press Release (694 More Words)<\/span><\/a><\/div><div id=\"pressrelease-content-27795\" class=\"sh-content pressrelease-content sh-hide\" style=\"display: none;\">\n<h2 style=\"text-align: center;\" align=\"center\">Revolutionary mobile platform creates new global standard for secure cashless payments<strong><\/strong><\/h2>\n<p style=\"text-align: center;\" align=\"center\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>Simple plug-in device turns smartphones and tablets into credit\/debit card terminals<\/em><\/p>\n<p style=\"text-align: center;\" align=\"center\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>End-to-end solution provides bank-level authentication for banks, merchants and consumers<\/em><\/p>\n<p><strong>SINGAPORE, 22 March, 2012<\/strong> \u2013 A new mobile payment platform which will revolutionise cashless payments for consumers, businesses and the banking industry around the world was launched today in Singapore.<\/p>\n<p>Swiff, which was developed by SCCP Payment Services, will create a new global standard for secure and instantaneous cashless payments between individuals, merchants and banks, using mobile phones and tablets as credit\/debit card terminals. Swiff already works on iPhone, iPod, iPad, Android and BlackBerry devices and will soon be available on Windows-based mobile devices.<\/p>\n<p>Swiff is the world\u2019s first complete end-to-end solution which provides the same high level of security as existing chip-and-pin debit cards, with the benefits of being completely mobile. A \u201cbeta\u201d version used by merchants in select locations across Singapore since June 2011 has verified the technology, which is now being launched worldwide.<\/p>\n<p>\u201cMobile payments in Asia Pacific are projected to rise to US$267.8 billion by 2016, backed by the rapid acceptance of mobile banking services across the region,\u201d said Jerome Cle, Co-founder and CEO of SCCP Payment Services. \u201cThere is a high demand in the market for mobile payment solutions which seamlessly plug into any existing eco-system of banks, merchants and customers. Today, Swiff is unique in its ability to do so.\u201d<\/p>\n<p>Beyond enabling merchants to generate credit\/debit card transactions securely on-the-go, by simply swiping cards through the device, Swiff also instantly encrypts and transmits card data securely to the participating bank. No data is stored within the smartphone or tablet, ensuring\u00a0customer information is kept safe.<\/p>\n<p>Julienne Loh, Vice-President and Country Manager, Singapore, MasterCard Worldwide said: \u201cSwiff is an easy-to-use and secure platform which brings us one step closer to a world beyond cash, something that we at MasterCard are working towards. We see Swiff playing a significant role not only in increasing small businesses\u2019 accessibility to cashless payments, but also helping them reduce costs and improve efficiency. Beyond the benefits to businesses, consumers stand to enjoy even more seamless customer experiences with Swiff, as merchants now have an additional platform to enhance and be creative with the way they interact with their customers.\u201d<\/p>\n<p>Swiff is the only mobile payment platform that currently allows merchants and customers the ability to track individual devices and its corresponding location where payments were transacted. \u201cSwiff embeds a Multi-Factor Authentication in the payment application using bank-level security. This provides merchants with a greater confidence to prevent misuse and decrease chargebacks,\u201d adds Jerome Cle. Payment authentication is done at four levels \u2013 the consumer, the consumer\u2019s device, the merchant and the merchant\u2019s device.<\/p>\n<p>\u201cKey markets for us include the F&amp;B sector, telecommunications, logistics and hospitality, as well as the millions of businesses throughout the world, including developing economies, that have traditionally been locked out of the lucrative credit card transaction market due to high cost of implementing a credit card terminal,\u201d said Etienne Van den Bogaert, Chief Operating Officer.<\/p>\n<p>Etienne Van den Bogaert added, \u201cBusinesses improve their efficiency and reduce their costs through lightweight infrastructure, faster transactions and collection of credit card payments. Greater speed and convenience also bring about stronger customer loyalty, increased business opportunities and faster return on investment.\u201d<\/p>\n<p>Swiff\u2019s complimentary digital loyalty and mobile voucher platform also offers an entire new universe of possibilities for merchants and their acquiring banks, as well as consumers and their credit card issuers by increasing value added services, enhancing mobile payment and loyalty adoption while removing traditional integration and added operating costs.<\/p>\n<p>More information can be found at www.swiffpay.com<\/p>\n<p>&#8211; End &#8211;<\/p>\n<p><strong>About SCCP Payment Services Holdings<\/strong><\/p>\n<p>SCCP Payment Services Holdings is a leading innovator in secured payment technologies worldwide. Incorporated in 2010, it brings together a suite of end-to-end secured payment solutions to card issuing and merchant acquiring services globally. With the company\u2019s combination of unique patented proprietary technologies in payments processing and authentication, merchants and financial institutions are able to deploy one integrated payment solution. Headquartered in Singapore, SCCP strives to deliver tailored payment solutions for its customers in Asia Pacific, Africa, Europe and North America. For more information on SCCP, please visit us at www.sccpgroup.com<br \/>\n<\/div><br \/>\n[ad#img]<br \/>\n[ad#boxlist]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember Swiff that I talked a while ago? It is officially launched. With Swiff, businesses can now use the simple plug in device to turn Smartphones or..<\/p>\n","protected":false},"author":1,"featured_media":26653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[61,5,6,14],"tags":[],"class_list":["post-27795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local","category-mobile","category-pda","category-techie"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2012\/01\/swiff.jpg?fit=600%2C458&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-7ej","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/27795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=27795"}],"version-history":[{"count":4,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/27795\/revisions"}],"predecessor-version":[{"id":27801,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/27795\/revisions\/27801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media\/26653"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=27795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=27795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=27795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}