{"id":24045,"date":"2011-11-02T15:43:53","date_gmt":"2011-11-02T07:43:53","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=24045"},"modified":"2011-11-02T15:43:53","modified_gmt":"2011-11-02T07:43:53","slug":"singtel-unveiled-defnd-digital-concierge-app-with-voice-recognition","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2011\/11\/02\/singtel-unveiled-defnd-digital-concierge-app-with-voice-recognition\/","title":{"rendered":"SingTel Unveiled deF!ND Digital Concierge App with Voice Recognition"},"content":{"rendered":"

SingTel officially unveiled deF!ND digital concierge app. It integrates local information and allows bookings of services that Singaporeans find essential in their daily lives while on the move. The app also has a voice recognition capability for local food and ethnic restaurants.<\/p>\n

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Singapore made simple with SingTel deF!ND digital concierge<\/h2>\n

More than 150,000 local businesses and 7,000 hawker locations<\/em><\/p>\n

<\/em>Designed for Singapore English and local terms<\/em><\/p>\n

Singapore, 2 November 2011<\/strong> – Singapore Telecommunications Limited (SingTel) unveiled deF!ND, the first intelligent mobile concierge app that integrates local information and allows bookings of services that Singaporeans find essential in their daily lives while on the move. The app also has a voice recognition capability for local food and ethnic restaurants.\u00a0 It is available at no charge from the Apple App Store and the Android Marketplace[1]<\/a>.\u00a0 deF!ND became the second most popular lifestyle app in Apple\u2019s Singapore App Store within a day of its launch.<\/p>\n

With deF!ND, users can book taxis, make restaurant reservations, buy movie tickets, locate ATMs, medical clinics and other essential amenities, find the best shopping deals, search business directories, get updates on local events, and look for food in their area.\u00a0 For example, by telling deF!ND \u2018char kway teow\u2019, it will immediately provide a list of the hawker centres and eateries that serve the local specialty near the user\u2019s location. (Please refer to Annex 1 for more details on search content).<\/p>\n

Mr Allen Lew, SingTel\u2019s CEO Singapore, said: \u201cAs a Singapore company that is in the digital service business, we have developed an understanding of local lifestyle preferences over the last 3 years.\u00a0 Through our inSing.com website, we have developed a comprehensive directory of more than 5,000 restaurants, 7,000 hawker locations and 150,000 business listings, and made it available on deF!ND. This is truly unique and differentiates us from other companies in this industry.\u201d<\/p>\n

\u201cWe have spent a lot of effort to ensure the app is able to understand the way Singaporeans speak English, and this sets deF!ND apart from other voice recognition apps that have been developed abroad,\u201d he said.<\/p>\n

Mr Lew said that deF!ND is an important addition to SingTel\u2019s growing suite of multimedia offerings, which includes the award-winning AMPed music service, ESC games service, De!ite e-magazine service, exCite web video app and mio TV.<\/p>\n

\u201cIn the age of smartphones, we will differentiate ourselves by offering exciting applications that enhance the lives of our customers and make it easier for them to find important information on their mobile devices and get things done faster.\u00a0 We have been trialing this service over the past 4 weeks with a few hundred subscribers, and the customer engagement with the application has been very encouraging.\u00a0 We expect significant take up of this service and are committed to enhancing it continuously to meet the needs of our mobile customers,\u201d he said.<\/p>\n

Annex 1<\/span><\/strong><\/p>\n

deF!ND search categories:<\/span><\/strong><\/p>\n\n\n\n\n\n\n
\n
    \n
  • Taxi Bookings<\/span><\/li>\n<\/ul>\n<\/td>\n
\n
    \n
  • Food around me<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\n
    \n
  • Movies<\/span><\/li>\n<\/ul>\n<\/td>\n
\n
    \n
  • Book me a restaurant<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\n
    \n
  • Business directory<\/span><\/li>\n<\/ul>\n

    \u00fc\u00a0 Food and drink<\/p>\n

    \u00fc\u00a0 Shopping and retail<\/p>\n

    \u00fc\u00a0 Computers and electronics<\/p>\n

    \u00fc\u00a0 Home and garden<\/p>\n

    \u00fc\u00a0 Banking and finance<\/p>\n

    \u00fc\u00a0 Business and professional services<\/p>\n

    \u00fc\u00a0 Groceries and liquor<\/p>\n

    \u00fc\u00a0 Sports and recreation<\/p>\n

    \u00fc\u00a0 Medical and dental services<\/p>\n

    \u00fc\u00a0 Government and organisations<\/p>\n

    \u00fc\u00a0 Arts and entertainment<\/p>\n

    \u00fc\u00a0 Pets<\/p>\n

    \u00fc\u00a0 Real Estate and housing<\/p>\n

    \u00fc\u00a0 Automotive and Motorcycles<\/p>\n

    \u00fc\u00a0 Legal services<\/p>\n

    \u00fc\u00a0 Travel and transportation<\/p>\n

    \u00fc\u00a0 Education<\/p>\n

    \u00fc\u00a0 Personal services<\/p>\n

     <\/td>\n

\n
    \n
  • Amenities<\/span><\/li>\n<\/ul>\n

    \u00fc\u00a0 ATM<\/p>\n

    \u00fc\u00a0 Banks<\/p>\n

    \u00fc\u00a0 Clinics<\/p>\n

    \u00fc\u00a0 Minimarts<\/p>\n

    \u00fc\u00a0 Car Repair and Services<\/p>\n

    \u00fc\u00a0 Florist<\/p>\n

    \u00fc\u00a0 Hospitals \/ Polyclinics<\/p>\n

    \u00fc\u00a0 Laundry Service<\/p>\n

    \u00fc\u00a0 Money Changer<\/p>\n

    \u00fc\u00a0 Singapore Pools<\/p>\n

    \u00fc\u00a0 Petrol Kiosk<\/p>\n

    \u00fc\u00a0 Courier and Postal Services<\/p>\n

    \u00fc\u00a0 Supermarket<\/td>\n<\/tr>\n

\n
    \n
  • Hot Deals<\/span><\/li>\n<\/ul>\n

    \u00fc\u00a0 Men\u2019s apparel and accessories<\/p>\n

    \u00fc\u00a0 Ladies apparel and accessories<\/p>\n

    \u00fc\u00a0 Beauty and Spa<\/p>\n

    \u00fc\u00a0 Electronics and appliances<\/p>\n

    \u00fc\u00a0 Children and infant wear<\/p>\n

    \u00fc\u00a0 Home and garden<\/p>\n

    \u00fc\u00a0 Restaurants<\/td>\n

\n