{"id":24025,"date":"2011-11-01T12:53:37","date_gmt":"2011-11-01T04:53:37","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=24025"},"modified":"2011-11-01T12:53:37","modified_gmt":"2011-11-01T04:53:37","slug":"mma-announced-the-marketer-and-agency-finalists-for-2011-mobile-marketing-awards","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2011\/11\/01\/mma-announced-the-marketer-and-agency-finalists-for-2011-mobile-marketing-awards\/","title":{"rendered":"MMA Announced the Marketer and Agency Finalists for 2011 Mobile Marketing Awards"},"content":{"rendered":"<p>MMA (Mobile Marketing Association) announced the marketer and agency finalists for the 2011 Mobile Marketing Awards for Innovation, Creativity and Leadership. More information on the 17th November event after the break.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/11\/mma_event.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"24026\" data-permalink=\"https:\/\/techielobang.com\/blog\/2011\/11\/01\/mma-announced-the-marketer-and-agency-finalists-for-2011-mobile-marketing-awards\/mma_event\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/11\/mma_event.jpg?fit=540%2C413&amp;ssl=1\" data-orig-size=\"540,413\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"mma_event\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/11\/mma_event.jpg?fit=300%2C229&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/11\/mma_event.jpg?fit=540%2C413&amp;ssl=1\" class=\"aligncenter size-full wp-image-24026\" title=\"mma_event\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/11\/mma_event.jpg?resize=540%2C413\" alt=\"\" width=\"540\" height=\"413\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/11\/mma_event.jpg?w=540&amp;ssl=1 540w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/11\/mma_event.jpg?resize=300%2C229&amp;ssl=1 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<h2 style=\"text-align: center;\" align=\"center\">MMA ANNOUNCES GLOBAL MOBILE MARKETING AWARD FINALISTS<\/h2>\n<p style=\"text-align: center;\" align=\"center\"><em>Campaigns From Across the Globe Recognized for Innovation, Creativity and Leadership in Mobile Marketing\u00a0<\/em><\/p>\n<p style=\"text-align: center;\" align=\"center\">New Name for the Awards Will Be Revealed on November 17<sup>th<\/sup><\/p>\n<p>\u00a0<strong><em>Singapore, 1 November, 2011<\/em><\/strong> \u2013 Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the marketer and agency finalists for the 2011 Mobile Marketing Awards for Innovation, Creativity and Leadership.\u00a0The finalists represent the best-of-the-best in mobile marketing from across the globe.<\/p>\n<p>\u201cThe over 25% increase in submissions from all over the world is indicative of how mobile marketing is being embraced by major brand marketers everywhere as integral to their marketing mix, \u201d said Greg Stuart, Global CEO of the Mobile Marketing Association. \u201cChosen from an extraordinarily competitive field of entrants, our finalists showcase the immense potential of the mobile medium.\u201d<\/p>\n<p>The MMA Global Award Winners are currently being reviewed and judged by an all-star panel of international marketers and agency leaders. The winners will be recognized for excellence at the MMA Awards Gala in Los Angeles on November 17, 2011, which culminates the MMA Forum Los Angeles.\u00a0In addition, the MMA will unveil a new name for the awards \u2013 one that reflects the growth and unique character of the mobile channel.<\/p>\n<p>Sponsored this year by presenting sponsor Motricity and supporting sponsor Millennial Media, the MMA Awards is the world\u2019s only global mobile marketing awards program recognizing and celebrating outstanding achievement within the industry.\u00a0The 2011 MMA Mobile Marketing Awards finalists are: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <wbr>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<wbr>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<wbr>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/wbr><\/wbr><\/wbr><\/p>\n<p><strong>BRANDING<\/strong><\/p>\n<ul>\n<li>Coca-Cola and\u00a0UM and McCann Worldgroup Ltd. for &#8220;Coca-Cola Summer Campaign&#8221; Hong Kong \/ APAC<\/li>\n<li>Converse and\u00a0R\/GA for &#8220;Converse The Sampler&#8221; USA\/NA<\/li>\n<li>OMO washing powder and\u00a0BRANDTONE\u00a0for &#8220;OMO &#8216;DOOR TO DOOR CHALLENGE&#8217; &#8211; BRANDTONE mobile engagement&#8221; South Africa\/EMEA<\/li>\n<li>Louis Vuitton and\u00a0Ogilvy France for &#8220;Louis Vuitton&#8221; France\/EMEA<\/li>\n<\/ul>\n<p><strong>CROSS MEDIA INTEGRATION<\/strong><\/p>\n<ul>\n<li>Pringles and\u00a0Crispin Porter + Bogusky for &#8220;Pringles Crunch Band App&#8221;<\/li>\n<li>Old Navy and\u00a0Crispin Porter + Bogusky for &#8220;Old Navy Records&#8221;<\/li>\n<li>Coca-Cola and\u00a0Scholz &amp; Volkmer GmbH\u00a0for\u00a0Coca-Cola\u00a0&#8220;<wbr>Snowglobes&#8221; iPhone Application Germany\/EMEA<\/wbr><\/li>\n<li>National Geographic Society and\u00a0One to One Interactive for &#8220;National Geographic\u00a0Kids Almanac 2012 QR Code Campaign&#8221; USA\/NA<\/li>\n<\/ul>\n<p><strong>DIRECT RESPONSE<\/strong><\/p>\n<ul>\n<li>Pepsi MAX for &#8220;Cut to Max &#8211; Clubhouse in the Corn&#8221; USA\/NA<\/li>\n<li>Situation Sthlm and Mobiento for &#8220;Sms is King!&#8221; Sweden\/EMEA<\/li>\n<li>Unilever and BRANDTONE for &#8220;SUNLIGHT LAUNDRY BAR &#8211; BRANDTONE Mobile engagement campaign&#8221; South Africa\/EMEA<\/li>\n<li>Garanti and\u00a0Rabarba for &#8220;Garanti-The Last Person on Earth Who Doesn&#8217;t Use Online Banking&#8221; Turkey\/EMEA<\/li>\n<\/ul>\n<p><strong>PRODUCT\/SERVICES LAUNCH<\/strong><\/p>\n<ul>\n<li>MINI \/ MINI\u00a0and\u00a0MOBILE DREAMS FACTORY for &#8220;MINI COUNTRYMAN&#8221; Spain\/EMEA<\/li>\n<li>Lawry&#8217;s and\u00a0R\/GA for &#8220;Lawry&#8217;s Digital Dinner Bell&#8221; USA\/NA<\/li>\n<li>HBO and\u00a0PHD for &#8220;HBO GO&#8221; USA\/NA<\/li>\n<li>Peugeot and NAVTEQ Media Solutions for &#8220;Peugeot RCZ launch&#8221; UK\/EMEA<\/li>\n<\/ul>\n<p><strong>PROMOTION<\/strong><\/p>\n<ul>\n<li>Coca-Cola and\u00a0UM and McCann Worldgroup Ltd. for &#8220;Coca-Cola Summer Campaign&#8221; Hong Kong \/ APAC<\/li>\n<li>United Airlines and Barrie D&#8217;Rozario Murphy for &#8220;Promotion for Travel Options&#8221; USA\/NA<\/li>\n<li>Pepsi Co. and\u00a0Rabarba for &#8220;Pepsi-Content In a Bottle&#8221; Turkey\/EMEA<\/li>\n<li>Mobiento for &#8220;What the \u2026 fast&#8221; Sweden\/EMEA<\/li>\n<li>Mars Canada and Proximity Canada and for &#8220;M&amp;M&#8217;s Find Red&#8221; Canada\/NA<\/li>\n<\/ul>\n<p><strong>RELATIONSHIP BUILDING<\/strong><\/p>\n<ul>\n<li>National Healthy Mothers; Healthy Babies Coalition, with Syniverse and Voxiva, for &#8220;Text4baby Campaign&#8221; USA\/NA<\/li>\n<li>Dressbarn and MSLGROUP Americas for \u00a0&#8220;Dressbarn Mobile Fashion Club&#8221; USA\/NA<\/li>\n<li>Nike+ and R\/GA for &#8220;Nike+ GPS App&#8221; USA\/NA<\/li>\n<li>Hennessy V.S.O.P. and Cherrypicks for &#8220;World&#8217;s first location-enabled Augmented Reality Vision; iPhone and Android App&#8221;<\/li>\n<\/ul>\n<p><strong>INNOVATION<\/strong><\/p>\n<ul>\n<li>Converse and\u00a0R\/GA\u00a0for\u00a0&#8220;Converse The Sampler&#8221; USA\/NA<\/li>\n<li>ESPN and\u00a0Wieden + Kennedy for &#8220;WatchESPN&#8221; USA\/NA<\/li>\n<li>Coca-Cola and\u00a0UM and McCann Worldgroup Ltd. for &#8220;Coca-Cola Summer Campaign&#8221; Hong Kong \/ APAC<\/li>\n<li>Old Navy and\u00a0Crispin Porter + Bogusky for &#8220;Old Navy Records&#8221;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<wbr>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/wbr><\/li>\n<\/ul>\n<p><strong>SOCIAL IMPACT<\/strong><\/p>\n<ul>\n<li>Giorgio Armani and R\/GA for &#8221; Aqua di Gio Armani Drops for Life App&#8221;<\/li>\n<li>TakePart\/Participant Media for\u00a0\u201cWaiting for &#8216;Superman&#8217; Social Action Campaign\u201d<\/li>\n<li>YoungAfricaLive &amp; Praekelt Group for \u201cYoungAfricaLive\u201d<\/li>\n<li>Busday and\u00a0\u00a0TELiBrahma for &#8220;Busday gets buzzier&#8221;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<wbr>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/wbr><\/li>\n<\/ul>\n<p><strong>MOBILE MARKETING ACADEMIC OF THE YEAR<\/strong><\/p>\n<ul>\n<li>Jeff Rohrs and Morgan Stewart for \u201cSUBSCRIBERS, FANS &amp; FOLLOWERS\u201d<\/li>\n<li>William F. Humphrey, Jr., MBA; Debra A Laverie, Ph.D. for \u201cBrand Community and Location Service Social &amp; Mobile Research\u201d<\/li>\n<li>Ramin Vatanparast<\/li>\n<\/ul>\n<p>For more information on the Gala, the judges, and on the new name and positioning of the MMA Awards, visit: <a href=\"http:\/\/awards.mmaglobal.com\/\" target=\"_blank\">http:\/\/awards.mmaglobal.com<\/a><\/p>\n<p><strong>About the Mobile Marketing Association (MMA)<\/strong><\/p>\n<p>The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association\u2019s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit <a href=\"http:\/\/www.mmaglobal.com\/\" target=\"_blank\">www.mmaglobal.com<\/a>. For information relating to the MMA\u2019s Mobile Marketing Forum series, please visit <a href=\"http:\/\/www.mobilemarketingforum.com\/\" target=\"_blank\">www.mobilemarketingforum.com<\/a>.<br \/>\n[ad#img]<br \/>\n[ad#boxlist]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MMA (Mobile Marketing Association) announced the marketer and agency finalists for the 2011 Mobile Marketing Awards for Innovation, Creativity and Leadership..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[4,3181,14],"tags":[6720,5449,6462,3134,6721,6722,4581,6719],"class_list":["post-24025","post","type-post","status-publish","format-standard","hentry","category-information","category-social","category-techie","tag-agency","tag-awards","tag-creativity","tag-finalist","tag-innovation","tag-leadership","tag-marketing","tag-mma"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-6fv","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/24025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=24025"}],"version-history":[{"count":1,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/24025\/revisions"}],"predecessor-version":[{"id":24027,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/24025\/revisions\/24027"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=24025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=24025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=24025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}