{"id":22585,"date":"2011-09-05T12:10:10","date_gmt":"2011-09-05T04:10:10","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=22585"},"modified":"2011-09-05T11:52:10","modified_gmt":"2011-09-05T03:52:10","slug":"learn-with-panasonic-asias-youre-under-arrest-campaign","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2011\/09\/05\/learn-with-panasonic-asias-youre-under-arrest-campaign\/","title":{"rendered":"Learn with Panasonic Asia’s “You’re Under Arrest” Campaign"},"content":{"rendered":"

Remember the blog post about Panasonic Asia “You’re Under Arrest” Campaign<\/a>? Here is the official Press Release. It is great that you can “arrest” your friends but at the same time, your friend and yourself can learned something about the environment and how our action(s) affect it.
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PANASONIC ASIA\u2019S \u2018YOU\u2019RE UNDER ARREST\u2019 CAMPAIGN LAUNCH CHAMPIONS FAN-TO-PEER EDUCATION <\/strong><\/h2>\n

ASEAN Facebook-focused eco campaign encourages consumers to share eco tips amongst personal social networks<\/em><\/p>\n

5 September 2011, Singapore<\/strong> \u2013 Panasonic Asia Pacific (\u201cPanasonic\u201d) recently announced the launch of a new eco campaign, \u2018You\u2019re Under Arrest\u2019 following the huge successes of the \u2018Channel E\u2019 and \u2018Make A Change\u2019 campaigns on Facebook – www.facebook.com\/panasonicasia<\/a>.<\/wbr><\/p>\n

The new eco campaign embraces Panasonic\u2019s vision that consumers should lead a more environmentally-friendly lifestyle. By encouraging consumers to adopt eco-friendly habits, Panasonic aims to transform its followers into eco-champions who will in turn encourage members of their social circles to do likewise. The campaign aims to raise awareness of environmental issues through popular social media platform, Facebook.<\/p>\n

\u201cYou\u2019re Under Arrest is an interactive and personal way for our 115,000 fans to spread Panasonic\u2019s eco messages to their peers,\u201d said Evelyn Wee, Marketing Communications Manager, Panasonic Asia Pacific. \u201cIn line with Panasonic\u2019s \u2018eco ideas\u2019 declaration in Asia Pacific, our use of social media platforms is ideal and effective in generating exponential awareness and inculcating environmentally-friendly habits.\u201d<\/p>\n

\u2018You\u2019re Under Arrest\u2019 takes it a step further than Panasonic\u2019s past eco campaigns by getting fans personally involved in taking active steps toward generating and spreading awareness in helping the environment. The campaign is modelled after a court session where fans can put their peers on \u2018trial\u2019 for an environmental crime. Through a fun and interactive mechanism, the campaign leverages Facebook\u2019s extensive reach to spread Panasonic\u2019s eco messages virally through the social networking site\u2019s sharing mechanisms.<\/p>\n

Panasonic\u2019s eco social media campaigns \u2013 \u2018Make A Change\u2019, \u2018Channel E\u2019 and \u2018You\u2019re Under Arrest\u2019 \u2013 have to date, already garnered 115,000 Facebook fans. The fanbase continues to see steady growth making Panasonic the largest and fastest growing social media community globally.<\/p>\n

\u2018You\u2019re Under Arrest\u2019 campaign is being executed by integrated engagement agency, Accomplice, and digital public relations leader, XPR.<\/p>\n

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About Panasonic<\/strong><\/p>\n

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company’s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company’s website at http:\/\/panasonic.net<\/a>.<\/p>\n

About Panasonic Asia Pacific<\/strong><\/p>\n

Panasonic Asia Pacific has 48 manufacturing sites in seven countries in the region, which is a key hub for Panasonic\u2019s global production activities. Based in Singapore, Panasonic\u2019s Asia Pacific headquarters also promotes environmental conservation initiatives and encourages the adoption of environment-friendly products through public eco-awareness campaigns designed for each country in the region. On a broader scale, Panasonic Asia Pacific has specific goals to reduce its regional carbon dioxide emissions footprint in support of Panasonic\u2019s global eco initiatives.
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