{"id":20200,"date":"2011-06-06T22:17:07","date_gmt":"2011-06-06T14:17:07","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=20200"},"modified":"2011-06-06T22:17:07","modified_gmt":"2011-06-06T14:17:07","slug":"mcdonalds-pick-n-play-ad-campaign-lets-you-play-game-on-big-billboard-video","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2011\/06\/06\/mcdonalds-pick-n-play-ad-campaign-lets-you-play-game-on-big-billboard-video\/","title":{"rendered":"McDonald&#8217;s &#8220;Pick n&#8217; Play&#8221; Ad Campaign Lets You Play Game on Big Billboard (Video)"},"content":{"rendered":"<p>This is an innovative advertisement campaign from McDonald in Stockholm. They have made the giant billboard interactive. Play a game on the billboard using your phone. Last 30 seconds and you win yourselves a prize.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/06\/mcdonaldspong.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"20201\" data-permalink=\"https:\/\/techielobang.com\/blog\/2011\/06\/06\/mcdonalds-pick-n-play-ad-campaign-lets-you-play-game-on-big-billboard-video\/mcdonaldspong\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/06\/mcdonaldspong.jpg?fit=600%2C314&amp;ssl=1\" data-orig-size=\"600,314\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"mcdonaldspong\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/06\/mcdonaldspong.jpg?fit=600%2C314&amp;ssl=1\" class=\"aligncenter size-full wp-image-20201\" title=\"mcdonaldspong\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/06\/mcdonaldspong.jpg?resize=541%2C283\" alt=\"\" width=\"541\" height=\"283\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/06\/mcdonaldspong.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/06\/mcdonaldspong.jpg?resize=300%2C157&amp;ssl=1 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/a><\/p>\n<p><!--more-->To play the game, you must in the vicinity to see the Billboard. Actually, they will detect your location before they allow you to play. Next, go to their website (need app needed to play the game).<\/p>\n<h1><a href=\"http:\/\/picknplay.se\/\" target=\"_blank\">Click Here to Game website<\/a><\/h1>\n<p>Choose your prize and start playing. If you last 30 secs, you win. They will let you know how to collect the prize. Watch this video.<br \/>\n<object width=\"540\" height=\"337\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/7u0ij9D5S4Y?version=3&amp;hl=en_US&amp;rel=0\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><\/object><br \/>\n[ad#boxlist]<br \/>\n(<a href=\"http:\/\/www.engadget.com\/2011\/06\/05\/mcdonalds-interactive-pong-billboard-brings-big-screen-elation\/\" target=\"_blank\">source<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an innovative advertisement campaign from McDonald in Stockholm. They have made the giant billboard interactive. Play a game on the..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[5,6,14],"tags":[3364,3313,4644,5531,5532],"class_list":["post-20200","post","type-post","status-publish","format-standard","hentry","category-mobile","category-pda","category-techie","tag-ad","tag-advert","tag-mcdonald","tag-pick-n-play","tag-stockholm"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This is an innovative advertisement campaign from McDonald in Stockholm. 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