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<\/a><\/p>\nCity Square Mall creates an eco-themed Sesame Street Game in Facebook<\/h2>\n
Singapore\u2019s first eco-mall launches a Facebook family game to tie in with the Great Singapore Sale promotions and June school holidays<\/em><\/p>\n Singapore, 2 June 2011 <\/strong>– City Square Mall, owned and managed by City Developments Limited (CDL), has launched \u201cElmo\u2019s Garden\u201d, a Sesame Street game on its Facebook page www.facebook.com\/citysquaremall to tie in with the mall\u2019s activities for the Great Singapore Sale promotions and June school holidays. From now till 26 June, fans of City Square Mall can grow a virtual garden on Facebook, where the top 30 most \u201cLiked\u201d gardens with at least five flowers (inclusive of a sunflower) will win Sesame Street Kids T-shirts and eco-premiums.<\/p>\n The theme for the game is based on the new Sesame Street Live Asia Show \u201cElmo\u2019s Green Thumb\u201d and seeks to promote greater awareness about Earth and the environment among City Square Mall\u2019s Facebook fans.<\/p>\n The \u201cElmo\u2019s Garden\u201d Facebook game is suitable for teenagers aged 13 years old and above who qualify to register for an account on Facebook. Understanding that computer users are becoming younger, this Facebook game also provides a great opportunity for families with young kids to bond over an interactive online game. And the timely launch of this Facebook eco-themed game further solidifies City Square Mall as a family and eco-conscious establishment that will grow to educate and entertain generations of families to come.<\/p>\n In order to start playing this game, users have to \u201cLike\u201d the City Square Mall Facebook page, register by answering a simple question, and earn credits to buy flowers to grow their gardens. Credits are earned when:<\/p>\n – Players check in at City Square Mall via Facebook places and take a picture with the GSS promotional posters in the mall and post on the wall (15 credits)<\/p>\n City Square Mall\u2019s Facebook page has garnered over 5,000 fans as of May 2011. Eco-tips are posted every Wednesday to encourage fans to participate in sustainable eco-lifestyles. Shoppers visit the Facebook page regularly for updates on the mall\u2019s latest events and activities, or to check out the promotions available in the mall. Interactivity amongst shoppers has doubled by over 200% since City Square Mall\u2019s Facebook page was launched in March 2010.<\/p>\n \u201cWe wanted to use Facebook this time round to promote our Sesame Street themed promotions. With the launch of the Sesame Street \u201cElmo\u2019s Garden\u201d Facebook game, we can engage our fans using \u2018pull\u2019 instead of \u2018push\u2019 factors. At the same time, we can continue to promote eco-awareness amongst our Facebook fans. To promote our Great Singapore Sale activities, we have also created a special GSS tab on our Facebook page to provide updated information on the various in-mall promotions for our shoppers and fans. Through Facebook, we get to interact with our shoppers more easily and can make necessary improvements in a timely manner.\u201d said a City Square Mall spokesperson.<\/p>\n City Square Mall shoppers can stay connected on their mobile devices with Wireless@SG Wi-Fi hotspots available throughout the mall. With Wireless@SG installed within the mall, the mall\u2019s management is also able to broadcast information wirelessly onto the mall\u2019s indoor LCD screens and outdoor plasma screen.<\/p>\n City Square Mall clearly illustrates that with the right strategic sustainability model, a mall can make good business sense while serving the social interests of the community and conserving the environment.<\/p>\n – END –<\/p>\n About City Square Mall<\/strong><\/p>\n City Square Mall is Singapore’s first eco-mall and is located at the junction of Serangoon and Kitchener Road. Owned & managed by City Developments Limited, the mall has some 200 tenants that cater to the lifestyle needs of everyone in the family. Connected to Farrer Park MRT station. City Square Mall is one of the largest malls in Singapore with 700,000 sq ft of gross retail space and offers the perfect setting for the community to meet, shop and play while acquiring an eco-learning experience.<\/p>\n City Square Mall is Singapore\u2019s first shopping mall to be awarded the prestigious Green Mark Platinum Award by the Building and Construction Authority (BCA) of Singapore. City Square Mall has also received the prestigious Excellence Award under the Shopping Mall Category in the Businesses for Families Council (BFC) \u2018We Welcome Families\u2019 Awards 2011. In May 2011, the mall has received two additional green awards because of its eco-efficient building features, the FutureArc Green Leadership Award 2011 (Commercial Architecture) and the FIABCI Prix d’Excellence Awards 2011 (Retail Category) held in Cyprus. For more information on City Square Mall, please visit www.citysquaremall.com.sg<\/p>\n [ad#boxlist]<\/p>\n","protected":false},"excerpt":{"rendered":" It is the school holiday season. City Square Mall (not to be mistaken with City Square) has launched a Facebook Family game to tie in with..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,58,61,14],"tags":[5512,5511,5510,276,797,2915],"class_list":["post-20154","post","type-post","status-publish","format-standard","hentry","category-featured","category-game","category-local","category-techie","tag-city-square-mall","tag-elmo","tag-elmos-garden","tag-facebook","tag-gss","tag-prize"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-5f4","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/20154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=20154"}],"version-history":[{"count":2,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/20154\/revisions"}],"predecessor-version":[{"id":20157,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/20154\/revisions\/20157"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=20154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=20154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=20154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n