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Norton Survey Reveals One in Three Singaporeans Would Rather Lose Their Childhood Photographs Than Their<\/strong> Mobile Phone <\/strong><\/h2>\n <\/strong><\/p>\nAbout half of Singaporeans have had their mobile phone lost or stolen and <\/em><\/p>\n84 percent of them found the experience stressful<\/em><\/p>\nSINGAPORE<\/strong>, 15 March 2011<\/strong> \u2013 Smartphones today have become an indispensable tool in our everyday life; as our primary way to communicate, work, share and collaborate.\u00a0 A survey conducted by Norton reveals that 52 percent of adults in Singapore have fallen victim to mobile phone loss or theft, and despite that, only 37 percent currently have a password protecting their devices.\u00a0 The imminent need for mobile protection is increasingly important in Singapore where 89 percent of Singaporeans never leave home without their mobile phones and nearly half cannot live without their phones[1]<\/a>.<\/p>\nLosing Data, Finding Frustration<\/strong><\/p>\nAs annoying as it is to lose their mobile phones, 87 percent of victims considered the loss of contact information the worst part of the experience and also a huge inconvenience. It is no wonder then that \u2018frustration\u2019 was the single most dominant feeling expressed (62 percent) and a whopping 89 percent of victims noting that they could neither remotely lock nor wipe the phone\u2019s memory after the device was stolen or lost.\u00a0 Of the affected Singaporeans, half had expressed concerns over privacy and sensitive information being divulged.\u00a0 This could account for nearly three quarters saying that the process for resolving the situation was difficult and another 84 percent saying that the experience was stressful.<\/p>\n
Feeling Lost, Asking For Help<\/strong><\/p>\nNot surprisingly, more than half of the victims said that they were willing to pay a ransom (an average of SGD $148) to resolve the situation.\u00a0 More often than not though, it is a case of \u201cfinders, keepers\u201d, for lost and stolen mobile phones.\u00a0 Getting help may not entirely be straightforward either, with less than a quarter (24 percent) of Singaporeans agreeing that it is easy to get help to recover a stolen or lost mobile phone.\u00a0 Most agree that there is a limited number of resources available in such occasions, with only a minority (30 percent) of consumers indicating that they are aware of many services or outlets available to help when a mobile phone is stolen or lost.<\/p>\n
\u201cThe survey results are clear: mobile phone loss and theft is a significant issue for consumers today,\u201d says Effendy Ibrahim, Internet Safety Advocate and Consumer Business Head, Asia, Symantec, \u201cAs smartphones become more pervasive in our lives, there is a greater need to protect the data on such devices.\u00a0 This is one of the reasons why Norton is taking security beyond the PC to develop solutions that protect consumers, regardless of the device they use.\u201d<\/p>\n
<\/strong><\/p>\nOnce Bitten, Twice Shy: Better Safe Than Sorry<\/strong><\/p>\nThe study also found that Singaporeans are more likely to have a password if they currently own a smartphone or have lost their mobile phone or had it stolen in the past.\u00a0 Currently, only 37 percent of users in Singapore have password-protected mobile phones – of which, 49 percent currently own a smartphone and another 42 percent were previously victims of mobile phone loss or theft.\u00a0 On the whole, a significant number of Singaporeans consider security factors before making a mobile phone purchase, with 72 percent noting that they are more likely to make a purchase if their mobile device or software is able to be locked remotely and has the ability to erase all the data on their device remotely.<\/p>\n
<\/strong><\/p>\nMobile Phones Growing in Importance <\/strong><\/p>\nConsumers are becoming more attached to their mobile phones.\u00a0 In fact, 32 percent of Singaporeans would rather lose their childhood photographs than lose their mobile phones.\u00a0\u00a0 Seventeen percent of Singaporeans would respectively rather get a root canal, eat rotten eggs or go to work dressed as Lady Gaga for a week. \u00a0With mobile phones becoming such a central device in the lives of consumers, it is important to protect these devices, especially the data that is stored on such devices.<\/p>\n
Staying Protected With Norton Mobile Security <\/strong><\/p>\nWith an explosion in the number of mobile phones and the increasing reliance on smartphones, this means greater opportunity for cybercriminals.\u00a0 Symantec has introduced Norton Mobile Security as part of the Norton Everywhere three-part initiative, which will address some of today\u2019s most common issues for smartphones, including device loss and data protection.\u00a0 Norton Mobile Security will allow users to locate and remotely wipe or lock their lost or stolen Android phones with a quick text message. <\/strong>Consumers can currently download a free limited-trial beta version directly from the Android Market.<\/p>\n <\/strong><\/p>\nAbout Norton by Symantec<\/strong> <\/strong><\/p>\nSymantec\u2019s Norton<\/a> products protect consumers from cybercrime with technologies like antivirus<\/a>, anti-spyware<\/a> and phishing protection<\/a> — while also being light on system resources.\u00a0 The company also provides services such as online backup<\/a>, PC tuneup<\/a>, and family online safety<\/a>.\u00a0 Like Norton on Facebook at www.facebook.com\/norton<\/a> and follow @NortonOnline on Twitter<\/a>.<\/p>\n
About half of Singaporeans have had their mobile phone lost or stolen and <\/em><\/p>\n 84 percent of them found the experience stressful<\/em><\/p>\n SINGAPORE<\/strong>, 15 March 2011<\/strong> \u2013 Smartphones today have become an indispensable tool in our everyday life; as our primary way to communicate, work, share and collaborate.\u00a0 A survey conducted by Norton reveals that 52 percent of adults in Singapore have fallen victim to mobile phone loss or theft, and despite that, only 37 percent currently have a password protecting their devices.\u00a0 The imminent need for mobile protection is increasingly important in Singapore where 89 percent of Singaporeans never leave home without their mobile phones and nearly half cannot live without their phones[1]<\/a>.<\/p>\n Losing Data, Finding Frustration<\/strong><\/p>\n As annoying as it is to lose their mobile phones, 87 percent of victims considered the loss of contact information the worst part of the experience and also a huge inconvenience. It is no wonder then that \u2018frustration\u2019 was the single most dominant feeling expressed (62 percent) and a whopping 89 percent of victims noting that they could neither remotely lock nor wipe the phone\u2019s memory after the device was stolen or lost.\u00a0 Of the affected Singaporeans, half had expressed concerns over privacy and sensitive information being divulged.\u00a0 This could account for nearly three quarters saying that the process for resolving the situation was difficult and another 84 percent saying that the experience was stressful.<\/p>\n Feeling Lost, Asking For Help<\/strong><\/p>\n Not surprisingly, more than half of the victims said that they were willing to pay a ransom (an average of SGD $148) to resolve the situation.\u00a0 More often than not though, it is a case of \u201cfinders, keepers\u201d, for lost and stolen mobile phones.\u00a0 Getting help may not entirely be straightforward either, with less than a quarter (24 percent) of Singaporeans agreeing that it is easy to get help to recover a stolen or lost mobile phone.\u00a0 Most agree that there is a limited number of resources available in such occasions, with only a minority (30 percent) of consumers indicating that they are aware of many services or outlets available to help when a mobile phone is stolen or lost.<\/p>\n \u201cThe survey results are clear: mobile phone loss and theft is a significant issue for consumers today,\u201d says Effendy Ibrahim, Internet Safety Advocate and Consumer Business Head, Asia, Symantec, \u201cAs smartphones become more pervasive in our lives, there is a greater need to protect the data on such devices.\u00a0 This is one of the reasons why Norton is taking security beyond the PC to develop solutions that protect consumers, regardless of the device they use.\u201d<\/p>\n <\/strong><\/p>\n Once Bitten, Twice Shy: Better Safe Than Sorry<\/strong><\/p>\n The study also found that Singaporeans are more likely to have a password if they currently own a smartphone or have lost their mobile phone or had it stolen in the past.\u00a0 Currently, only 37 percent of users in Singapore have password-protected mobile phones – of which, 49 percent currently own a smartphone and another 42 percent were previously victims of mobile phone loss or theft.\u00a0 On the whole, a significant number of Singaporeans consider security factors before making a mobile phone purchase, with 72 percent noting that they are more likely to make a purchase if their mobile device or software is able to be locked remotely and has the ability to erase all the data on their device remotely.<\/p>\n <\/strong><\/p>\n Mobile Phones Growing in Importance <\/strong><\/p>\n Consumers are becoming more attached to their mobile phones.\u00a0 In fact, 32 percent of Singaporeans would rather lose their childhood photographs than lose their mobile phones.\u00a0\u00a0 Seventeen percent of Singaporeans would respectively rather get a root canal, eat rotten eggs or go to work dressed as Lady Gaga for a week. \u00a0With mobile phones becoming such a central device in the lives of consumers, it is important to protect these devices, especially the data that is stored on such devices.<\/p>\n Staying Protected With Norton Mobile Security <\/strong><\/p>\n With an explosion in the number of mobile phones and the increasing reliance on smartphones, this means greater opportunity for cybercriminals.\u00a0 Symantec has introduced Norton Mobile Security as part of the Norton Everywhere three-part initiative, which will address some of today\u2019s most common issues for smartphones, including device loss and data protection.\u00a0 Norton Mobile Security will allow users to locate and remotely wipe or lock their lost or stolen Android phones with a quick text message. <\/strong>Consumers can currently download a free limited-trial beta version directly from the Android Market.<\/p>\n <\/strong><\/p>\n About Norton by Symantec<\/strong> <\/strong><\/p>\n Symantec\u2019s Norton<\/a> products protect consumers from cybercrime with technologies like antivirus<\/a>, anti-spyware<\/a> and phishing protection<\/a> — while also being light on system resources.\u00a0 The company also provides services such as online backup<\/a>, PC tuneup<\/a>, and family online safety<\/a>.\u00a0 Like Norton on Facebook at www.facebook.com\/norton<\/a> and follow @NortonOnline on Twitter<\/a>.<\/p>\n