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<\/a><\/p>\nSKYPE LAUNCHES NEW ADVERTISING OPPORTUNITY FOR <\/strong><\/p>\n THE WORLD\u2019S PREMIER BRANDS<\/strong><\/p>\n <\/em><\/p>\n Groupon, Nokia, Universal Pictures, and Visa among first brands to advertise on Skype. Skype establishes advertising sales partnerships in US, UK and Germany to sell advertising to premier brands.<\/em><\/p>\n SINGAPORE, 8 March 2011 – <\/strong>Skype today announced the launch of advertising in Skype software, which will appear in the Home tab of Skype for Windows starting this week. This move represents the first time that advertising will appear in Skype, giving brands a unique opportunity to be part of the Skype experience, which has enabled millions of people around the world to do things together when they\u2019re apart through voice and video calling, instant messaging, conferencing, and more.<\/p>\n Skype has partnered with leading advertising companies: Meebo in the US, Ad2One in the UK, and Str\u00f6er Interactive in Germany to sell advertising for Skype in each of their respective markets.<\/p>\n With 145 million average monthly connected users for the fourth quarter of 2010 and 29 million concurrent users at peak times, Skype\u2019s reach and engaged user base makes it an attractive platform for brands to market their products. The first advertisers to sign up with Skype include: Groupon, Nokia, Universal Pictures, and Visa.<\/p>\n \u201cWe\u2019re really pleased by the initial response among advertisers. We believe advertising on Skype helps fill a creative gap by giving brands a platform that has broad reach and global engagement, while also supporting large-format, rich and interactive ads,\u201d said Doug Bewsher, Chief Marketing Office for Skype.<\/p>\n Skype \u201cHome\u201d provides a sponsored large masthead space at 650 \u00d7 170 pixels expandable to 650 \u00d7 340 pixels for advertisers to display ads that can include audio or video. Since the ads are on Skype, advertisers can add a Click & Call button in the ad as another call to action. In addition, it allows people to share the ad to their Facebook or Twitter accounts, and with one-click, ads can also be closed with the Close Ad<\/strong> button.<\/p>\n \u201cThe user experience on Skype is always job number one. So, we\u2019ve spent a lot of time working through the best way to show advertising in the Skype environment. We believe our daily sponsorship ad from one brand per day is valuable for premier advertisers, but doesn\u2019t detract from the experience for our users,\u201d said Bewsher. \u201cWe are just taking our first steps in this space and we expect to test and learn a lot as we move forward.\u201d<\/p>\n “Many people log into Skype as part of their daily routine, just like they check Groupon,” said Rob Solomon, president and COO of Groupon. “We look forward to leveraging Skype’s new display advertising to connect Groupon to an even larger captive audience.”<\/p>\n \u201cSkype is known for great value with its low-cost calls to mobiles and landline phones, and free Skype-to-Skype voice and video calls. We believe that advertising, done in the right way, will help us continue to add more value into the Skype experience as a whole,\u201d said Bewsher.<\/p>\n Skype\u2019s advertising sales partners in the US, UK, and Germany will help present advertisers with the opportunity to market on Skype.<\/p>\n \u201cWe\u2019re excited to be partnering with Meebo, Ad2One, and Str\u00f6er Interactive. They give us great sales teams, reach and meaningful advertiser relationships, right from day one,\u201d said Andy Sims, director of advertising for Skype. \u201cAll three partners are leading providers of advertising services, have deep relationships with top advertisers and agencies in their markets, and have experience selling high-impact brand advertising.\u201d<\/p>\n For more advertiser information, go to www.skype.com\/go\/advertise<\/a>.<\/p>\n <\/p>\n About Skype<\/strong> Founded in 2003 and based in Luxembourg. Skype can be downloaded onto computers, mobile phones and other connected devices for free at www.skype.com<\/a><\/p>\n You can get news and updates from Skype on its blog: blogs.skype.com<\/a> <\/strong><\/p>\n Access to a broadband Internet connection is required. Skype is not a replacement for traditional telephone service and cannot be used for emergency calling.<\/strong><\/em><\/p>\n <\/em><\/p>\n Skype, associated trademarks and logos and the \u201cS\u201d symbol are trademarks of Skype Limited.<\/em> Finally, Skype has ventured into the land of advertising after so many years. It seems inevitable and at the right time for them. 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\nSkype is a communications platform provider whose purpose is to break down barriers to communication. With an Internet-connected device, families, friends and colleagues can get together for free with messaging, voice and video. At low cost, they can also call landlines or mobiles virtually anywhere in the world. Skype has recently introduced group video, allowing groups of more than two people to do things together whenever they’re apart.<\/p>\n
\nTwitter: twitter.com\/skype<\/a> or Facebook: www.facebook.com\/skype<\/a><\/p>\n
\n[ad#boxlist]<\/p>\n","protected":false},"excerpt":{"rendered":"