{"id":17383,"date":"2011-02-23T17:52:05","date_gmt":"2011-02-23T09:52:05","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=17383"},"modified":"2011-02-24T15:59:14","modified_gmt":"2011-02-24T07:59:14","slug":"sony-ericsson-xperia-play-press-release-for-singapore","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2011\/02\/23\/sony-ericsson-xperia-play-press-release-for-singapore\/","title":{"rendered":"Sony Ericsson Xperia PLAY Press Release for Singapore"},"content":{"rendered":"<p>First of all, don&#8217;t get overly excited on the title. I did when I saw my mail box. When the dust settled, I realize that it is the <a href=\"http:\/\/techielobang.com\/blog\/2011\/02\/14\/sony-announces-xperia-play-in-mwc-video-within\/\" target=\"_blank\">same Press Release<\/a> (except for the country) that was announced in Barcelona recently. As for the date of release in Singapore market, <span style=\"text-decoration: line-through;\">there is no mention.<\/span> I just got information that it will be in March 2011.<span style=\"text-decoration: line-through;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/02\/sony_xperia_play.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"17384\" data-permalink=\"https:\/\/techielobang.com\/blog\/2011\/02\/23\/sony-ericsson-xperia-play-press-release-for-singapore\/sony_xperia_play\/\" data-orig-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/02\/sony_xperia_play.jpg?fit=540%2C359&amp;ssl=1\" data-orig-size=\"540,359\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"sony_xperia_play\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/02\/sony_xperia_play.jpg?fit=300%2C199&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/02\/sony_xperia_play.jpg?fit=540%2C359&amp;ssl=1\" class=\"size-full wp-image-17384 aligncenter\" title=\"sony_xperia_play\" src=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/02\/sony_xperia_play.jpg?resize=540%2C359\" alt=\"\" width=\"540\" height=\"359\" srcset=\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/02\/sony_xperia_play.jpg?w=540&amp;ssl=1 540w, https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/02\/sony_xperia_play.jpg?resize=300%2C199&amp;ssl=1 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<h2 style=\"text-align: center;\">Introducing Xperia PLAY \u2013 the world\u2019s first PlayStation certified smartphone<\/h2>\n<ul>\n<li>Xperia<sup>TM<\/sup> PLAY combines a PlayStation-quality gaming experience with the very latest Android smartphone technology.<\/li>\n<li>Super fast graphics and dedicated game controls deliver the ultimate smartphone gaming experience from March 2011<\/li>\n<li>Sony Computer Entertainment and leading game publishers provide top titles from launch \u2013available to download from the Android<sup>TM<\/sup> Market.<\/li>\n<\/ul>\n<p><strong>February 23, 2011, Singapore<\/strong> &#8211; Sony Ericsson today announced the game changing Xperia<sup>TM<\/sup> PLAY, the latest phone in its Xperia<sup>TM<\/sup> range of Android based smartphones.<\/p>\n<p>Xperia<sup>TM<\/sup> PLAY delivers the smartphone functionality that the most serious power users could need, teamed with the immersive gaming experience that any gamer would want.<\/p>\n<p>In portrait mode, the Android smartphone offers all the benefits that users have come to expect from Sony Ericsson\u2019s existing range of Xperia<sup>TM<\/sup> smartphones with best-in-class entertainment experiences, a great 5 megapixel camera, a brilliant 4\u201d multi-touch screen and great social networking features.<\/p>\n<p>However, slide out the gaming control and users enter a new world of immersive mobile gaming. The slide out game pad reveals a digital D pad, two analogue touch pads, two shoulder buttons and the four PlayStation icons: circle, cross, square and triangle. Qualcomm\u2019s optimized Snapdragon processor with a 1Ghz CPU and embedded Adreno GPU graphics processor deliver silky smooth 60fps play-back 3D mobile gaming and Web browsing with minimal power consumption so Xperia PLAY users can enjoy long hours of battery life and game time.<\/p>\n<p>Rikko Sakaguchi, Executive Vice President and Chief Creation Officer at Sony Ericsson commented: \u201cToday is a very proud moment for Sony Ericsson as we bring something truly revolutionary to the market. Living up to our vision of Communication Entertainment, Xperia PLAY will forever change the way people think about smartphones and mobile gaming.<\/p>\n<p>Xperia<sup>TM<\/sup> PLAY will run on Gingerbread (version 2.3), the latest version of Google\u2019s Android<sup>TM<\/sup> platform. The Xperia<sup>TM<\/sup> PLAY will also be the first PlayStation Certified device. This means it will have access to PlayStation\u00ae game content provided through the PlayStation\u00ae Suite initiative, currently under development by Sony Computer Entertainment and due to launch later this calendar year.<\/p>\n<p>Kazuo Hirai, President of Networked Products and Services Group at Sony Corporation said: &#8220;I am delighted to see Xperia PLAY as the first PlayStation Certified smartphone to hit the market. Xperia PLAY provides a unique consumer offering and is yet another example of great products and services coming to market that leverage Sony&#8217;s strong assets.&#8221;<\/p>\n<p>Sony Ericsson has partnered with key publishers in the gaming industry to deliver a rich, vibrant ecosystem at launch and post launch with many leading new titles available via the Android<sup>TM<\/sup> Marketplace. Leading franchises coming to Xperia\u2122 PLAY includes EA\u2019s Need For Speed, Sims 3 and a world-first multiplayer version of FIFA 10 for mobile. GLU Mobile\/Activision will be bringing Guitar Hero while Gameloft\u2019s titles include Assassin\u2019s Creed and Splinter Cell. Sony Ericsson is also partnering with Unity Technologies, using its award-winning development platform, to ensure a continuous flow of high quality 3D game titles.<\/p>\n<p>Mr Sakaguchi continued: \u201cThe launch of Xperia PLAY could not have been possible without the close collaboration of both Google and Sony Computer Entertainment. The commitment of so many industry leading game publishers further demonstrates that Xperia PLAY will deliver on the long-held expectations from consumers the world over.\u201d<\/p>\n<p>Xperia<sup>TM<\/sup> PLAY and PlayStation Certified gaming are great examples of the kind of innovation that\u2019s possible in the open Android ecosystem,\u201d said Andy Rubin, Vice President of Engineering at Google.<\/p>\n<p>A pre-loaded application will enable users to easily discover and download titles that have been optimised for game play on Xperia PLAY, access recently played games and see information about the games they have downloaded.<\/p>\n<p>Sony Ericsson Xperia\u2122 PLAY will be available globally in selected markets from March 2011.<\/p>\n<p>What do our content partners say?<\/p>\n<p>Electronic Arts, Travis Boatman, VP of Worldwide Studios for EA Mobile:<\/p>\n<p>\u201cEA collaborated closely with Sony Ericsson to bring exciting versions our best-selling consumer favourites such as The Sims\u2122 3 and EA SPORTS\u2122 FIFA 10 to the Xperia PLAY. The device\u2019s dedicated gaming keypad gives FIFA players what matters most in a footy game \u2014 ultimate ball control, quick player selection on the pitch, effortless passes and more. The Xperia PLAYS\u2019s unique gamepad also delivers robust control in The Sims 3 bringing a whole new life simulation experience to fans of the franchise. We look forward to watching consumers interact with our great games in new ways through the Xperia PLAY.\u201d<\/p>\n<p>Gameloft, Michel Guillemot, President:<\/p>\n<p>\u201cWe are pleased to partner with Sony Ericsson to offer a catalogue of 10 of our best-selling games at launch of the Sony Ericsson Xperia PLAY,\u201d said Michel Guillemot, President of Gameloft. \u201cMy vision since the creation of Gameloft was to turn video games into a true mass market form of entertainment. This vision is realized with the launch of Xperia PLAY, which combines a perfect smartphone for daily use as well as a real game controller to provide the best gaming experience ever seen on a mobile phone. Gameloft will support the launch with more than 20 titles over the next 6 months that will take full advantage of the power of this device.\u201d<\/p>\n<p>Glu Mobile, Niccolo de Masi, CEO:<\/p>\n<p>&#8220;Glu&#8217;s strategic relationship with Sony Ericsson aligns us with a leading innovator in mobile and gaming. We look forward to accelerating our momentum in social mobile gaming with compelling offerings on Sony Ericsson&#8217;s newest mobile devices.&#8221;<\/p>\n<p>Content partners at launch include:<\/p>\n<p>Sony Computer Entertainment<br \/>\nDigital Chocolate<br \/>\nDigital Legends<br \/>\nElectronic Arts<br \/>\nFishlabs<br \/>\nGamehouse<br \/>\nGameloft<br \/>\nGlu Mobile<br \/>\nHandy Games<br \/>\nNamco Bandai Networks<br \/>\nPolarbit<br \/>\nPopCap<br \/>\nTrendy Entertainment<br \/>\nUnity Tecnologies<\/p>\n<p>For further information, images and videos visit <a href=\"http:\/\/www.sonyericsson.com\/mwcnews\" target=\"_blank\">www.sonyericsson.com\/mwcnews<\/a><\/p>\n<p>[ad#boxlist]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First of all, don&#8217;t get overly excited on the title. I did when I saw my mail box. When the dust settled, I realize that it is the same Press Release..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,58,61,5,6,14],"tags":[3829,37,3969,2066,2891,471,2265,4440,171,675,62,9,10,4439],"class_list":["post-17383","post","type-post","status-publish","format-standard","hentry","category-featured","category-game","category-local","category-mobile","category-pda","category-techie","tag-2-3","tag-android","tag-android-2-3","tag-games","tag-gingerbread","tag-mwc","tag-phone","tag-play","tag-playstation","tag-psp","tag-se","tag-sony-ericsson","tag-xperia","tag-xperia-play"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-4wn","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/17383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=17383"}],"version-history":[{"count":3,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/17383\/revisions"}],"predecessor-version":[{"id":17417,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/17383\/revisions\/17417"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=17383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=17383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=17383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}