![\"\"](\"https:\/\/i0.wp.com\/techielobang.com\/blog\/wp-content\/uploads\/2011\/02\/sony_inspiring_innovation.jpg\" "\\"sony_inspiring_innovation\\"")
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Sony Elevates Consumer Entertainment Experience Through<\/strong><\/h2>\n Greater Connectivity And Expanded 3D Ecosystem<\/strong><\/h2>\n <\/strong><\/p>\nSingapore<\/strong>, 22 February 2011<\/strong> \u2013 Sony South East Asia today announced innovative new networked products and exciting additions to its 3D consumer offering. At its Sony: Inspiring Innovation<\/em> launch, Sony unveiled its latest products with future-focused technologies built around consumers\u2019 desire for networking and entertainment. Ranging from full high-definition, 3D-capable BRAVIATM<\/sup> LCD televisions to Cyber-shot\u00ae cameras, Handycam\u00ae camcorders, and VAIO\u00ae personal computers, Sony\u2019s expanded lineup is designed to inspire.<\/p>\n\u201cAs the leader in innovation, Sony seeks to inspire with new ways of capturing and sharing memories,\u201d says Mr. Taisuke Nakanishi, Managing Director, Sony South East Asia. \u201cThe launch today exemplifies this vision with the debut of several new technologies pioneered by Sony, including the world\u2019s first HD 3D pocket camera and the world\u2019s first \u201cDouble Full HD\u201d 3D consumer camcorder.\u201d<\/p>\n
<\/strong><\/p>\nTelevision Redefined<\/strong><\/p>\nSony\u2019s new BRAVIATM<\/sup> HDTV lineup redefines the television category for consumers, delivering new sets that actively engage viewers by building on its broad line of innovative 3D and Internet-connected TVs.\u00a0The 2011 BRAVIATM<\/sup> LCD HDTV line for South East Asia features 11 new 3D-capable and 20 Internet-connected models. In all, there are 26 new BRAVIATM<\/sup> models in the 2011 lineup.<\/p>\nThe new models offer uncompromising picture quality with Sony\u2019s new X-RealityTM<\/sup> PRO and X-RealityTM<\/sup> Engine digital video processors, which separate incoming video signals by outline, texture and color\/contrast, and add appropriate image enhancements to create the best picture possible. Headlining Sony\u2019s new 3D capable[1]<\/a> range is the BRAVIA KDL-HX925 series, featuring brilliant full HD (1080p) picture quality and Sony\u2019s Intelligent Peak LED backlight for outstanding contrast. The models in the series also sports Sony\u2019s MotionFlowTM<\/sup> XR 800, featuring a precise backlight control synchronized with the liquid crystal movement from frame to frame \u2013 creating clearer, sharper moving images.<\/p>\nSony continues its evolution in connectedness with new BRAVIATM<\/sup> models that feature seamless Internet connectivity. This provides access to free and premium movies, video and music services through the BRAVIATM<\/sup> Internet Video platform, including YouTube\u2122. Social media enthusiasts can also look forward to the latest BRAVIATM<\/sup> Internet Widgets[2]<\/a> that include FacebookTM<\/sup> and TwitterTM<\/sup>. Users can stay connected to their friends simply by downloading personal widgets to the TV, enjoying real-time updates from these sites without having their TV viewing interrupted.<\/p>\n <\/strong><\/p>\n3D Total Solutions in a 3D World<\/strong><\/p>\nIn 2010, Sony established itself as the industry leader in 3D entertainment across hardware, software, and content platforms. 2011 begins the next phase of Sony\u2019s 3D strategy to make 3D more personal, enabling consumers to shoot, play and share their user-generated 3D content wherever they go.<\/p>\n
Handycam<\/span><\/em>\u00ae <\/em><\/p>\nSony\u2019s 3D Handycam\u00ae camcorder, the HDR-TD10, is the world\u2019s first 3D camcorder to record in \u201cDouble Full HD,\u201d or 1920 x 1080 times two. The integrated dual lens system includes two of each key component \u2013 double Sony G Lenses, double \u201cExmor R\u201d CMOS sensors, and double \u201cBIONZ\u201d image processors.\u00a0\u00a0With this new system, users can play back 3D content in Full HD 2D automatically on non-3D displays, and view 3D footage without glasses on the camcorder\u2019s crisp Xtra Fine 3.5-inch touch screen LCD or with glasses on any 3D capable HDTV.<\/p>\n
Bloggie<\/span><\/em>TM<\/sup> <\/em><\/p>\nFor content creators in the blogosphere, Sony continues to innovate in the pocket video camera space, revealing the world\u2019s first HD 3D pocket camera, BloggieTM<\/sup> 3D (MHS-FS3). The BloggieTM<\/sup> 3D camera captures HD 3D as well as Full HD 2D MPEG-4 video or 5.1 megapixel photos.<\/p>\nSimilar to the 3D Handycam\u00ae, the BloggieTM<\/sup> 3D utilises two lenses in its portable and affordable design.\u00a0 Its 3D video and photos can be viewed on its own 2.4-inch 3D LCD screen without glasses, or with glasses on any 3D-capable television via HDMI connection.<\/p>\n <\/span><\/em><\/p>\nCyber-shot<\/span><\/em>\u00ae <\/em><\/p>\nSony\u2019s Cyber-shot\u00ae line continues to advance digital still cameras to make it easy for consumers to get DSLR-quality still images, high quality Full HD video, and stunning 3D photos. Sony\u2019s four new 16.2-megapixel \u201cExmor R\u201d CMOS sensor cameras in its Cyber-shot\u00ae lineup are the world\u2019s first cameras to include 3D Still Image mode for taking 3D images using only one lens and imager. They are also one of the few digital still cameras with the innovative Dual Rec feature for taking still photos during video capture. The new DSC-WX9, DSC-TX100V, DSC-TX10 and DSC-HX7V provide excellent low-light performance, 10 frames per second burst shooting, and Intelligent Sweep Panorama features.<\/p>\n
VAIO<\/span><\/em>\u00ae <\/em><\/p>\nSony\u2019s new VAIO F series 3D laptop is designed for consumers looking for the ultimate in mobile entertainment and functionality. It has a built-in 3D sync transmitter and includes 3D active glasses, allowing viewers to enjoy 3D movies and pictures in full HD 1080p resolution on its 16-inch, high-contrast, and 16 x 9 widescreen display. In addition to 3D viewing, the F series packs a second-generation Intel\u00ae Core\u2122 i7 Processor with four cores and supports Intel Hyper-Threading and Intel Turbo Boost Technology 2.0, delivering premium performance. It comes with the Windows 7 Home Premium operating system.<\/p>\n
Built with Blu-ray drives, the new VAIO F creates the ideal bridge between HD playback and the creation of consumers\u2019 own HD world, allowing them to manage, edit and share personal HD content, while preserving their digital memories.<\/p>\n
<\/strong><\/p>\nmake.believe – Integrated Consumer Experience<\/strong><\/p>\nAt home or on the go, Sony\u2019s new technologies and products for 2011 promise to deliver entertaining and enriching experiences as unique and differentiated as each consumer. Connected products provide users the power to view, share and even create content like never before \u2013 with technology making a practical and personal connection with customers.\u00a0\u00a0Sony delivers on the make.believe promise, empowering consumers to believe that anything they can imagine, they can make real.<\/p>\n
<\/span><\/strong><\/p>\nAbout Sony Electronics (Singapore) & Sony South East Asia<\/span><\/strong> <\/strong><\/p>\nSony Electronics (Singapore) was established on 1st<\/sup> October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. \u00a0As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and\u00a0other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony\u2019s products and services in Singapore, please visit http:\/\/www.sony.com.sg\/<\/a><\/p>\nAbout make.believe<\/strong><\/p>\n\u201cmake.believe\u201d (make dot believe) is a Group-wide brand message that unites Sony\u2019s communications initiatives across electronics, games, movies, music, mobile phones and network services. \u201cmake.believe\u201d symbolises the spirit of Sony \u2013 the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.<\/p>\n
[1]<\/a> For the 3D capable TV models, note that Sony\u2019s active shutter glasses are sold separately<\/p>\n
<\/strong><\/p>\n Singapore<\/strong>, 22 February 2011<\/strong> \u2013 Sony South East Asia today announced innovative new networked products and exciting additions to its 3D consumer offering. At its Sony: Inspiring Innovation<\/em> launch, Sony unveiled its latest products with future-focused technologies built around consumers\u2019 desire for networking and entertainment. Ranging from full high-definition, 3D-capable BRAVIATM<\/sup> LCD televisions to Cyber-shot\u00ae cameras, Handycam\u00ae camcorders, and VAIO\u00ae personal computers, Sony\u2019s expanded lineup is designed to inspire.<\/p>\n \u201cAs the leader in innovation, Sony seeks to inspire with new ways of capturing and sharing memories,\u201d says Mr. Taisuke Nakanishi, Managing Director, Sony South East Asia. \u201cThe launch today exemplifies this vision with the debut of several new technologies pioneered by Sony, including the world\u2019s first HD 3D pocket camera and the world\u2019s first \u201cDouble Full HD\u201d 3D consumer camcorder.\u201d<\/p>\n <\/strong><\/p>\n Television Redefined<\/strong><\/p>\n Sony\u2019s new BRAVIATM<\/sup> HDTV lineup redefines the television category for consumers, delivering new sets that actively engage viewers by building on its broad line of innovative 3D and Internet-connected TVs.\u00a0The 2011 BRAVIATM<\/sup> LCD HDTV line for South East Asia features 11 new 3D-capable and 20 Internet-connected models. In all, there are 26 new BRAVIATM<\/sup> models in the 2011 lineup.<\/p>\n The new models offer uncompromising picture quality with Sony\u2019s new X-RealityTM<\/sup> PRO and X-RealityTM<\/sup> Engine digital video processors, which separate incoming video signals by outline, texture and color\/contrast, and add appropriate image enhancements to create the best picture possible. Headlining Sony\u2019s new 3D capable[1]<\/a> range is the BRAVIA KDL-HX925 series, featuring brilliant full HD (1080p) picture quality and Sony\u2019s Intelligent Peak LED backlight for outstanding contrast. The models in the series also sports Sony\u2019s MotionFlowTM<\/sup> XR 800, featuring a precise backlight control synchronized with the liquid crystal movement from frame to frame \u2013 creating clearer, sharper moving images.<\/p>\n Sony continues its evolution in connectedness with new BRAVIATM<\/sup> models that feature seamless Internet connectivity. This provides access to free and premium movies, video and music services through the BRAVIATM<\/sup> Internet Video platform, including YouTube\u2122. Social media enthusiasts can also look forward to the latest BRAVIATM<\/sup> Internet Widgets[2]<\/a> that include FacebookTM<\/sup> and TwitterTM<\/sup>. Users can stay connected to their friends simply by downloading personal widgets to the TV, enjoying real-time updates from these sites without having their TV viewing interrupted.<\/p>\n <\/strong><\/p>\n 3D Total Solutions in a 3D World<\/strong><\/p>\n In 2010, Sony established itself as the industry leader in 3D entertainment across hardware, software, and content platforms. 2011 begins the next phase of Sony\u2019s 3D strategy to make 3D more personal, enabling consumers to shoot, play and share their user-generated 3D content wherever they go.<\/p>\n Handycam<\/span><\/em>\u00ae <\/em><\/p>\n Sony\u2019s 3D Handycam\u00ae camcorder, the HDR-TD10, is the world\u2019s first 3D camcorder to record in \u201cDouble Full HD,\u201d or 1920 x 1080 times two. The integrated dual lens system includes two of each key component \u2013 double Sony G Lenses, double \u201cExmor R\u201d CMOS sensors, and double \u201cBIONZ\u201d image processors.\u00a0\u00a0With this new system, users can play back 3D content in Full HD 2D automatically on non-3D displays, and view 3D footage without glasses on the camcorder\u2019s crisp Xtra Fine 3.5-inch touch screen LCD or with glasses on any 3D capable HDTV.<\/p>\n Bloggie<\/span><\/em>TM<\/sup> <\/em><\/p>\n For content creators in the blogosphere, Sony continues to innovate in the pocket video camera space, revealing the world\u2019s first HD 3D pocket camera, BloggieTM<\/sup> 3D (MHS-FS3). The BloggieTM<\/sup> 3D camera captures HD 3D as well as Full HD 2D MPEG-4 video or 5.1 megapixel photos.<\/p>\n Similar to the 3D Handycam\u00ae, the BloggieTM<\/sup> 3D utilises two lenses in its portable and affordable design.\u00a0 Its 3D video and photos can be viewed on its own 2.4-inch 3D LCD screen without glasses, or with glasses on any 3D-capable television via HDMI connection.<\/p>\n <\/span><\/em><\/p>\n Cyber-shot<\/span><\/em>\u00ae <\/em><\/p>\n Sony\u2019s Cyber-shot\u00ae line continues to advance digital still cameras to make it easy for consumers to get DSLR-quality still images, high quality Full HD video, and stunning 3D photos. Sony\u2019s four new 16.2-megapixel \u201cExmor R\u201d CMOS sensor cameras in its Cyber-shot\u00ae lineup are the world\u2019s first cameras to include 3D Still Image mode for taking 3D images using only one lens and imager. They are also one of the few digital still cameras with the innovative Dual Rec feature for taking still photos during video capture. The new DSC-WX9, DSC-TX100V, DSC-TX10 and DSC-HX7V provide excellent low-light performance, 10 frames per second burst shooting, and Intelligent Sweep Panorama features.<\/p>\n VAIO<\/span><\/em>\u00ae <\/em><\/p>\n Sony\u2019s new VAIO F series 3D laptop is designed for consumers looking for the ultimate in mobile entertainment and functionality. It has a built-in 3D sync transmitter and includes 3D active glasses, allowing viewers to enjoy 3D movies and pictures in full HD 1080p resolution on its 16-inch, high-contrast, and 16 x 9 widescreen display. In addition to 3D viewing, the F series packs a second-generation Intel\u00ae Core\u2122 i7 Processor with four cores and supports Intel Hyper-Threading and Intel Turbo Boost Technology 2.0, delivering premium performance. It comes with the Windows 7 Home Premium operating system.<\/p>\n Built with Blu-ray drives, the new VAIO F creates the ideal bridge between HD playback and the creation of consumers\u2019 own HD world, allowing them to manage, edit and share personal HD content, while preserving their digital memories.<\/p>\n <\/strong><\/p>\n make.believe – Integrated Consumer Experience<\/strong><\/p>\n At home or on the go, Sony\u2019s new technologies and products for 2011 promise to deliver entertaining and enriching experiences as unique and differentiated as each consumer. Connected products provide users the power to view, share and even create content like never before \u2013 with technology making a practical and personal connection with customers.\u00a0\u00a0Sony delivers on the make.believe promise, empowering consumers to believe that anything they can imagine, they can make real.<\/p>\n <\/span><\/strong><\/p>\n About Sony Electronics (Singapore) & Sony South East Asia<\/span><\/strong> <\/strong><\/p>\n Sony Electronics (Singapore) was established on 1st<\/sup> October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. \u00a0As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and\u00a0other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony\u2019s products and services in Singapore, please visit http:\/\/www.sony.com.sg\/<\/a><\/p>\n About make.believe<\/strong><\/p>\n \u201cmake.believe\u201d (make dot believe) is a Group-wide brand message that unites Sony\u2019s communications initiatives across electronics, games, movies, music, mobile phones and network services. \u201cmake.believe\u201d symbolises the spirit of Sony \u2013 the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.<\/p>\n
[1]<\/a> For the 3D capable TV models, note that Sony\u2019s active shutter glasses are sold separately<\/p>\n