{"id":10510,"date":"2010-05-21T15:05:56","date_gmt":"2010-05-21T07:05:56","guid":{"rendered":"http:\/\/techielobang.com\/blog\/?p=10510"},"modified":"2010-05-21T15:05:56","modified_gmt":"2010-05-21T07:05:56","slug":"adidas-with-ea-sports-and-iah-games-enhance-fifa-world-cup-experience","status":"publish","type":"post","link":"https:\/\/techielobang.com\/blog\/2010\/05\/21\/adidas-with-ea-sports-and-iah-games-enhance-fifa-world-cup-experience\/","title":{"rendered":"adidas with EA SPORTS and IAH Games Enhance FIFA World Cup Experience"},"content":{"rendered":"

Got this Press Release from addidas. adidas Singapore announced a collaboration with EA and IAHGames<\/em>, for EA SPORTS FIFA Online 2 and the new 2010 FIFA World Cup\u2122 game mode. More pictures and Press Release after the break.<\/p>\n

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adidas Collaborates with EA SPORTS\u2122 and IAH Games to Enhance<\/h2>\n

FIFA World Cup\u2122 Experience for Consumers<\/h2>\n

Deepest In-Game Product Integration Ever in Asia<\/em> <\/em><\/p>\n

<\/strong><\/p>\n

Singapore<\/strong>,<\/strong> 21th<\/sup> May 2010 \u2014<\/strong> Today, adidas Singapore announced a unique collaboration with Electronic Arts Asia (\u201cEA\u201d) and IAHGames<\/em>, for EA SPORTS FIFA Online 2 and the new 2010 FIFA World Cup\u2122 game mode.<\/p>\n

With this collaboration, football fans and gamers in Asia will now be able to make their virtual players run faster, accelerate past defenders, pass the ball more accurately, and score the winning goal with more powerful and accurate shooting, all by using actual adidas star products within the game!<\/p>\n

This deep in-game product integration with adidas in the new 2010 FIFA World Cup\u2122 game mode is a first for FIFA Online 2 in Asia and players will have their game experience enhanced with the adidas FIFA World Cup\u2122 Zone and Golden Ticket System.<\/p>\n

In the adidas FIFA World Cup\u2122 Zone, gamers will be able to bring their favourite adidas football equipment into their FIFA Online 2 games. Featuring virtual versions of adidas\u2019 top products like the F50 adizero, Predator\u00ae X and the TECHFIT\u2122 PowerWEB range of performance garments, gamers will be able to improve and boost their team and player performance by purchasing these virtual items from the adidas FIFA World Cup Zone.<\/p>\n

In the adidas Golden Ticket System, FIFA Online 2 gamers will be able to collect adidas Golden Tickets after every match played. As they accumulate these Golden Tickets, they will increase their chances of winning the Grand Prize of an all-expenses paid trip for two to watch an exciting UEFA Champions League match, as well as other attractive adidas football merchandise.<\/p>\n

\u201cConsumers will now be able to further enrich their World Cup experience with the ability to bring real-world adidas products into the virtual\u201d, said Marcus Chew, adidas Senior Manager, Brand Communications, Area SEA. \u201cLike the real-world products, the virtual ones you buy will have the same product attributes, and enhance your player\u2019s performance as it would in reality, so even if you don\u2019t play football in real life, you\u2019ll still be able to experience the benefits of adidas products.\u201d<\/p>\n

He continued, \u201cThis is the first time we are harnessing such a platform to communicate our products benefits, and we are confident our consumers will enjoy the opportunity to \u2018try out\u2019 the products without having to purchase them first!\u201d<\/p>\n

\u201cadidas and EA SPORTS have worked closely for many years, and we\u2019re very excited that with this collaboration, Asian football fans and FIFA Online 2 gamers will now be able to experience the game in a whole new way with the adidas FIFA World Cup\u2122 Zone, and stand to win fantastic prizes with the adidas Golden Tickets. We\u2019re confident that these in-game integrations will help to enhance their FIFA World Cup\u2122 experience\u201d, said Tuan Pham, Online Country Manager SEA, EA Asia.<\/p>\n

\u201cDelivering a total experience\u00a0 is our way of giving football fans around the region an opportunity to \u2018be in control\u2019 of their own virtual World Cup journey, and we are thrilled that adidas has come in to kit out the teams in real life, and virtually,\u201d said Jonathon Sze, General Manager of EA SPORTS\u2122 FIFA Online 2 at IAHGames<\/em><\/p>\n

Building on the best selling EA SPORTS FIFA series, EA SPORTS\u2122 FIFA Online 2 delivers a combination of precision game play, deep customization and pure football authenticity. The game challenges players to build and grow their ultimate team, gain experience points and other rewards with every accomplishment, trade favourite players, upgrade and customize their skills and attributes \u2013 all in-depth metagame features that enable players to enjoy a richer and more involving football experience.<\/p>\n

EA SPORTS\u2122 FIFA Online 2 is currently in operation in South Korea, China, Japan, Singapore, Malaysia, Thailand and Vietnam. With a registered user base of more than 15 million, EA SPORTS\u2122 FIFA Online 2 is the number one football simulation game in Asia.<\/p>\n

Play the game for yourself at www.EAsportsFIFAonline2.com<\/a><\/p>\n

<\/strong><\/p>\n

About adidas Football:<\/strong><\/p>\n

As the global market leader in football, adidas is the partner and supplier of numerous football federations on both an international and national level. adidas is Official Partner of football’s leading international bodies FIFA, UEFA and CAF, and is Official Sponsor, Supplier and Licensee to all FIFA World Cups(tm) until 2014, Official Supplier to Major League Soccer (USA) and the UEFA Champions League. National teams equipped by adidas include Argentina, Germany, Spain, Mexico, Japan, Russia, China and South Africa, host of the FIFA World Cup 2010(tm) as well as a further fifteen African teams. adidas is also official supplier to prominent football clubs including AC Milan, Chelsea FC, FC Bayern Munich, Liverpool FC and Real Madrid. Additionally, stars such as Lionel Messi, Michael Ballack, Kaka, David Beckham, Petr Cech and Steven Gerrard represent their respective clubs wearing state-of-the-art adidas football equipment.<\/p>\n

<\/strong><\/p>\n

About Electronic Arts<\/strong><\/p>\n

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com<\/a>. More information about EA’s products and full text of press releases can be found on the Internet at http:\/\/info.ea.com<\/a>.<\/p>\n

<\/strong><\/p>\n

About IAHGames<\/strong><\/p>\n

Headquartered in Singapore, IAHGames is a leading publisher, operator and distributor of interactive entertainment. The company currently operates award winning titles including EA SPORTS\u2122 FIFA Online 2, Granado Espada, Dragonica and distributes Take Two Interactive products such as Grand Theft Auto IV\u2122 and the NBA\u00ae2K series. One of the first online games companies in the world to receive ISO 9001: 2000 certification for \u201cDistribution and Operation of Online Games,\u201d IAHGames executes a unique \u201cOne Market, One Asia\u201d strategy that offers developers and publishers a one-stop distribution service for multiple countries.<\/p>\n

More screenshots.<\/p>\n

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[ad#boxlist]<\/p>\n","protected":false},"excerpt":{"rendered":"

Got this Press Release from addidas. adidas Singapore announced a collaboration with EA and IAHGames, for EA SPORTS FIFA Online 2 and the new 2010 FIFA World Cup\u2122 game mode. More pictures and Press Release after the break.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1509,58,14],"tags":[2423,2340,2424,2313,2425,2427,2426],"class_list":["post-10510","post","type-post","status-publish","format-standard","hentry","category-featured","category-game","category-techie","tag-addidas","tag-ea","tag-ea-sports","tag-fifa","tag-iahgames","tag-online","tag-worldcup"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8YKZ-2Jw","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/10510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/comments?post=10510"}],"version-history":[{"count":2,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/10510\/revisions"}],"predecessor-version":[{"id":10516,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/posts\/10510\/revisions\/10516"}],"wp:attachment":[{"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/media?parent=10510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/categories?post=10510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techielobang.com\/blog\/wp-json\/wp\/v2\/tags?post=10510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}