Apple Announces iPhone 12 Series, and Singapore Pricing and Availability

Apple announces 4 new models of the Apple iPhone 12 series – iPhone 12, iPhone 12 mini, iPhone 12 Pro Max, and iPhone 12 Pro. It also announces the HomePod mini, a new addition to the HomePod family.

I think I will start with the Singapore pricing and availability of the iPhone 12 series and iPhone 12 Pro series which I think most people are interested.

But first, due to the long content, I will make a simple menu for you to jump to your favorite section.

Pricing and Availability of iPhone 12 Series in Singapore

iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at S$1649 and S$1799, respectively.

iPhone 12 Pro Pricing

  • iPhone 12 Pro 128GB: S$1,649
  • iPhone 12 Pro 256GB: S$1,819
  • iPhone 12 Pro 512GB: S$2,149

iPhone 12 Pro Max Pricing

  • iPhone 12 Pro Max 128GB: S$1,799
  • iPhone 12 Pro Max 256GB: S$1,969
  • iPhone 12 Pro Max 512GB: S$2,299

iPhone 12 Pro and iPhone 12 Pro Max are also available through Apple Authorised Resellers and select carriers (prices may vary). 

iPhone 12 Pro and iPhone Pro Max Availability

Customers in Australia, China, Germany, Japan, Singapore, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 Pro beginning at 8 p.m. SGT on Friday, October 16, with availability beginning Friday, October 23, and pre-order for iPhone 12 Pro Max will begin at 9 p.m. SGT on Friday, November 6, with availability beginning Friday, November 13. 

iPhone 12 mini Pricing

  • iPhone 12 mini 64GB: S$1,149
  • iPhone 12 mini 128GB: S$1,219
  • iPhone 12 mini 256GB: S$1,389

iPhone 12 Pricing

  • iPhone 12 64GB: S$1,299
  • iPhone 12 128GB: S$1,369
  • iPhone 12 256GB: S$1,539

iPhone 12 mini and iPhone 12 Availability

iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED, starting at S$1299 and S$1149, respectively. iPhone 12 and iPhone 12 mini are also available through Apple Authorised Resellers and select carriers (prices may vary).

Customers in Australia, China, Germany, Japan, Singapore, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 beginning at 8 p.m. SGT on Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order beginning at 9 p.m. SGT on Friday, November 6, with availability beginning Friday, November 13.

Common features in the iPhone 12 Series

Ceramic Shield

One of the interesting features of the iPhone 12 series is the screen. It is now made with Ceramic Shield which is touted to be 4x better in terms of drop performance.

MagSafe

Another feature which I think is very interesting is the MagSafe. It is a combination of the wireless charging and magnet array which can attract accessories or MagSafe wireless charging devices onto it.

Get ready for tons of accessories that is MagSafe-ready.

A14 Bionic Chip

The iPhone 12 series are powered by A14 Bionic Chip (5nm process technology).

It is faster and better with more transistors, better ML (Machine Language), Neural Engine, GPU, CPU and etc. Here is a summary of the features in the chip.

BTW, Apple has also made night mode available on all cameras, including the front-facing camera (or selfie camera). This is actually a nice touch.

Here is a summary of the Apple Event in less than a minute.

iPhone 12 and iPhone 12 mini with 5G

The iPhone 12 series consists of 2 models – the iPhone 12 (6.1-inch) and the iPhone 12 mini (5.4-inch)

All the specs are the same except for the size, weight and battery capacity (in Apple language, playback timing for video and audio)

The iPhone 12 mini has a 5.4-inch screen. It definitely will appeal to people because I have heard many would like to have a smaller screen.

Click Here to Check Out iPhone 12 and iPhone 12 mini

However, Apple has ensured that it has all the goodness of the iPhone 12 which has a bigger screen (6.1-inch).

Check out the features of the iPhone 12 and iPhone 12 mini.

iPhone 12 Pro and iPhone Pro Max with 5G

The iPhone 12 Pro series consists of two models – The iPhone 12 Pro (6.1-inch) and the iPhone 12 Pro Max (6.7-inch)

Both have similar specs except for the size, weight, battery capacity and camera system.

The iPhone 12 Pro Max has a slightly better camera system.

Click Here to Check Out iPhone 12 Pro and iPhone 12 Pro Max

iPhone 12 Pro Camera System

iPhone 12 Pro Max Camera System

Apple has gone all the way out to ensure that the main feature of the iPhone 12 Pro and Pro Max are the camera system.

Apple ProRaw

Apple is introducing Apple ProRaw, the combination of RAW images with Apple computational photography.

Apple is also introducing HDR video recording that can record 10-bit HDR video. It is also able to record Dolby Vision HDR.

Apple has also improved the OIS experience. Instead of shifting the lens, it is shifting the sensor. This method, Sensor Shift, is not something new but interesting to be put inside a mobile phone.

This is truly a dream come through for filmmakers. There are fewer needs for bulky equipment or post-processing.

LiDAR

Finally, a true game-changer in the mobile industry is the introduction of LiDAR (light Detection and Ranging) sensor into a mobile phone.

With LiDAR, the phone can focus better in the dark and can map a room that will be very interesting for Mixed Reality. I am looking forward on the new applications using the LiDAR sensor.

Here is a summary of the iPhone 12 Pro and iPhone 12 Pro Max.

HomePod mini

And one last thing. Apple is introducing a smaller and intelligent version of the HomePod family, the HomePod mini. It comes in white or space gray.

Love the Intercom feature that can be used inside or outside the house to interact with the HomePod mini.

Click Here to Check Out Apple HomePod mini

You can order it at USD99 from 6th November and will start shipping from 16th November. However, there is no information about the availability and pricing in Singapore.

Here is a summary of the Apple HomePod mini

Apple iPhone 12 Pro and iPhone 12 Pro Max Press Release

Apple introduces iPhone 12 Pro and iPhone 12 Pro Max with 5G

Best iPhone ever features the powerful A14 Bionic, all-new design with Ceramic Shield, pro camera system, LiDAR Scanner, and the biggest Super Retina XDR display ever in an iPhone

CUPERTINO, California — October 14, 2020 — Apple® today announced iPhone® 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone. iPhone 12 Pro models feature a new design and edge-to-edge Super Retina® XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW™ for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe™, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.

iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.  
“This is a huge leap for iPhone, bringing the best 5G experience in the market and delivering our most advanced technologies to users who want the absolute most from their iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware and software enables incredible computational photography features like the expansion of Night mode to more cameras, and introduces support for HDR video with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, and also offers benefits to the camera with faster autofocus in low light and the introduction of Night mode portraits. These experiences and so much more make this the best iPhone lineup ever.”

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A Superior 5G Experience 

iPhone 12 Pro and iPhone 12 Pro Max deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime® in high definition, and much more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.

Featuring the most 5G bands on any smartphone, iPhone 12 Pro models offer the broadest 5G coverage worldwide.1 Models in the US support millimetre wave, the higher frequency version of 5G, allowing iPhone 12 Pro models to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 Pro models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.

A14 Bionic: Powerful and Efficient

Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.

New Design and Innovative Display Technologies

Designed with premium materials, iPhone 12 Pro models boast a new, sophisticated flat-edge design that features a gorgeous surgical-grade stainless steel band paired with a precision-milled matte glass back, and introduces the incredibly durable Ceramic Shield. The Ceramic Shield front cover, tougher than any smartphone glass, goes beyond glass and is infused with nano-ceramic crystals to dramatically improve toughness and increase drop performance by 4x.2

With impressively larger, edge-to-edge displays with reduced borders in familiar sizes, the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max3 feature a Super Retina XDR display with systemwide colour management for industry-leading colour accuracy. And iPhone 12 Pro Max offers the largest display ever on an iPhone and the highest resolution featuring nearly 3.5 million pixels for a remarkable, true-to-life viewing experience. These OLED displays bring HDR video content to life, reaching 1200 nits peak brightness.

iPhone 12 Pro models come with an industry-leading IP68 rating to withstand water submersion up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.4

Versatile Pro Camera System

The world’s best pro camera is an even more versatile tool for all levels of photo and video enthusiasts with state-of-the-art camera hardware powered by A14 Bionic. Together with the new image signal processor (ISP), A14 Bionic drives increased image quality and enables powerful computational photography capabilities not possible with traditional cameras. iPhone 12 Pro models also feature the new Apple ProRAW, coming later this year,5 which combines Apple’s multiframe image processing and computational photography with the versatility of a RAW format. Users can experience full creative control over colour, detail, and dynamic range natively on iPhone or with other professional photo editing apps.

iPhone 12 Pro features the new seven-element lens Wide camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo and video; the Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes; and a 52 mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range to 4x. 

iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range. 

Improvements to Night mode, now expanded to the TrueDepth® and Ultra Wide cameras, allow for an even brighter picture. And Night mode Time-Lapse delivers longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod. Deep Fusion, now better and faster, comes to all cameras, and with the new Smart HDR 3, users can expect more true-to-life images, even in complex scenes.

iPhone 12 Pro models offer the highest quality video in a smartphone, and are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision up to 60 fps, and even better video stabilisation for cinema-grade productions. Dolby Vision grading is processed live and sustained during editing, whether in the Photos app or iMovie®, and coming to Final Cut Pro® X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and video playback, and users can share their videos with support for AirPlay® up to 4K Dolby Vision to external devices.6

Realistic AR and Innovative Camera Experiences

An all-new LiDAR Scanner comes to the Pro line, offering the ability to measure light distance and use pixel depth information of a scene. This technology delivers faster, more realistic AR experiences and improves autofocus by 6x in low-light scenes for more accuracy and reduced capture time in photos and videos. This advanced hardware, combined with the power of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering a beautiful low-light bokeh effect.  

Innovative New Accessories with MagSafe 

MagSafe improves wireless charging for a better, more efficient experience and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 Pro models.7 MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimised for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch®, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers. 

Featuring iOS 14

iOS 14 delivers a reimagined iPhone experience with new ways to customise the Home Screen. Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organises all of a user’s apps into one simple, easy-to-navigate view. iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.8

Committed to the Environment

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. iPhone 12 Pro models were designed with the environment in mind. For the first time, iPhone 12 Pro models will utilise 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine,® and MagSafe, as well as Apple’s MagSafe accessories. Apple is also removing the power adapter and EarPods® from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year. 

Pricing and Availability

  • iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at S$1649 and S$1799, respectively. iPhone 12 Pro and iPhone 12 Pro Max are also available through Apple Authorised Resellers and select carriers (prices may vary). 
  • Customers in Australia, China, Germany, Japan, Singapore, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 Pro beginning at 8 p.m. SGT on Friday, October 16, with availability beginning Friday, October 23, and pre-order for iPhone 12 Pro Max will begin at 9 p.m. SGT on Friday, November 6, with availability beginning Friday, November 13. 
  • iPhone 12 Pro will be available in India, South Korea, and more than a dozen other countries beginning Friday, October 30. 
  • MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Pro Silicone Case and Clear Case will be available beginning Friday, October 16. iPhone 12 Pro Leather Case will be available beginning Friday, November 6. MagSafe Duo Charger and Leather Sleeve will be available at a later date.
  • For a limited time, eligible customers who purchase a new iPhone, iPad®, iPod touch®, Apple TV®, or Mac® can enjoy one year of Apple TV+™ for free and three months of Apple Arcade℠ for free.9
  • Apple One™ is the easiest way to get many Apple subscription services at a great value, so customers can choose the one plan that is right for them or their whole family. Customers can sign up for Apple One starting this fall.
  • Customers are able to find the same great shopping and support services at apple.com.sg and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get Support servicesand no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com.sg/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Customers can extend their limited warranty with AppleCare+ and get accidental damage protection, or AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.
  • Every customer who buys iPhone from Apple can enjoy a free Online Personal Session with an Apple Specialist, to help them explore and discover all the amazing things they can do with their new iPhone.
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Data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com.sg/iphone/cellular.

2 Claim is based on iPhone 12 Pro Ceramic Shield front cover compared with the previous-generation iPhone. 

3 The displays have rounded corners. When measured as a rectangle, the screen is 6.06 inches (iPhone 12 Pro) or 6.68 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.

4 iPhone 12 Pro and iPhone 12 Pro Max are splash-, water-, and dust-resistant, and were tested under controlled laboratory conditions and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance may decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.

5 Apple ProRAW will be available in a future iOS 14 update for iPhone 12 Pro and iPhone 12 Pro Max. 

6 4K Dolby Vision playback requires Apple TV 4K or an AirPlay-enabled TV.

7 MagSafe accessories including chargers, cases, and wallets are sold separately.

8 Some features may not be available in all regions or all languages. For more information on iOS 14, visit apple.com.sg/ios/ios-14.

9 S$6.98 per month each for Apple TV+ and Apple Arcade after free trial. Special offers are good for three months after the first activation of the eligible device. Apple Arcade offer begins October 22. One Apple TV+ offer and one Apple Arcade offer per Family Sharing group. Plans automatically renew until cancelled. Other restrictions and terms apply; visit apple.com.sg/promo for more information.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple iPhone 12 and iPhone 12 mini Press Release

Apple announces iPhone 12 and iPhone 12 mini: A new era for iPhone with 5G

iPhone 12 and iPhone 12 mini introduce a beautiful new design packed with innovative features, including A14 Bionic, an advanced dual-camera system, and a Super Retina XDR display with the Ceramic Shield front cover

CUPERTINO, California — October 14, 2020 — Apple® today unveiled iPhone® 12 and iPhone 12 mini with 5G technology, ushering in a new era for the world’s best smartphone. The newly designed iPhone 12 models feature expansive edge-to-edge Super Retina® XDR displays for a brighter, more immersive viewing experience, and a new Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic, the fastest chip in a smartphone, powers every experience on iPhone 12, and coupled with an advanced dual-camera system, delivers meaningful new computational photography features and the highest quality video in a smartphone. iPhone 12 models also introduce MagSafe™, offering high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.

iPhone 12 and iPhone 12 mini will be available in five beautiful aluminium finishes, including blue, green, black, white, and (PRODUCT)RED.1 Pre-orders for iPhone 12 begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order beginning Friday, November 6, and in stores beginning Friday, November 13.

“The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “We’re once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that’s as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle.”

A Breakthrough 5G Experience on iPhone

iPhone 12 and iPhone 12 mini deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime® in high definition, and more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.

Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide.2 Models in the US support millimetre wave, the higher-frequency version of 5G, allowing iPhone 12 to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.

A14 Bionic: Undisputed Leadership in Innovation and Performance

Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.

Durable Design and Immersive Display

The elevated new design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable.3 And iPhone 12 mini is the smallest, thinnest, and lightest 5G smartphone in the world, re-architected to pack all the technology of iPhone 12 into a delightfully compact size, while still delivering an impressively large and immersive edge-to-edge display. Both models feature a sleek new flat-edge design with an aerospace-grade aluminium enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high temperature crystallisation step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x.4

iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide colour management for industry-leading colour accuracy. Both models deliver a 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11. 

iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.5

New Advanced Dual-Camera System

iPhone 12 and iPhone 12 mini deliver powerful computational photography features enabled by A14 Bionic and a new dual-camera system, bringing an unparalleled camera experience that makes it easier than ever to intuitively capture the perfect photograph or video. This advanced camera system features the Ultra Wide camera and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on iPhone, providing 27 percent more light for even more amazing low-light photos and videos. Computational photography is taken to the next level on iPhone 12 models with Night mode and faster-performing Deep Fusion now on all cameras — TrueDepth®, Wide, and Ultra Wide — for improved photos in any environment. Customers will experience brighter pictures and better contrast for photos shot in low-light settings with Night mode, and more texture and less noise in Deep Fusion photos. Smart HDR 3 uses ML to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images.

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iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience,6 allowing customers to easily capture, edit, and share cinema-grade videos natively on iPhone. Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app or iMovie®. And playback on iPhone 12 is more realistic than ever on the industry-leading Super Retina XDR display. Both models also now feature improved cinematic video stabilisation, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.

Innovative New Accessories with MagSafe

MagSafe improves wireless charging for a better, more efficient experience, and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 models.7 MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimised for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch®, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.

Featuring iOS 14

iOS 14 delivers a reimagined iPhone experience with new ways to customise the Home Screen. Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organises all of a user’s apps into one simple, easy-to-navigate view. iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.8

Committed to the Environment

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. iPhone 12 models were designed with the environment in mind. For the first time, iPhone 12 models will utilise 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine®, and MagSafe, as well as Apple’s MagSafe accessories. Apple is also removing the power adapter and EarPods® from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year. 

Pricing and Availability

  • iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED, starting at S$1299 and S$1149, respectively. iPhone 12 and iPhone 12 mini are also available through Apple Authorised Resellers and select carriers (prices may vary).
  • Customers in Australia, China, Germany, Japan, Singapore, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 beginning at 8 p.m. SGT on Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order beginning at 9 p.m. SGT on Friday, November 6, with availability beginning Friday, November 13.
  • iPhone 12 will be available in India, South Korea, and more than a dozen other countries and regions beginning Friday, October 30. 
  • MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Silicone Case and Clear Case will be available beginning Friday, October 16. iPhone 12 Leather Case will be available beginning Friday, November 6. MagSafe Duo Charger and Leather Sleeve will be available at a later date.
  • For a limited time, eligible customers who purchase a new iPhone, iPad®, iPod touch®, Apple TV®, or Mac® can enjoy one year of Apple TV+™ for free and three months of Apple Arcade℠ for free.9
  • Apple One™ is the easiest way to get many Apple subscription services at a great value, so customers can choose the one plan that is right for them or their whole family. Customers can sign up for Apple One starting this fall.
  • Customers are able to find the same great shopping and support services at apple.com.sg and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/sg/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Customers can extend their limited warranty with AppleCare+ and get accidental damage protection, or AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.
  • Every customer who buys iPhone from Apple can enjoy a free Online Personal Session with an Apple Specialist, to help them explore and discover all the amazing things they can do with their new iPhone.

1 A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to fight AIDS. From now until December 31, 2020, those proceeds will go to the Global Fund’s COVID‑19 response.

2 Data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com.sg/iphone/cellular.

3 The displays have rounded corners. When measured as a rectangle, the screen is 6.06 inches (iPhone 12) or 5.42 inches (iPhone 12 mini) diagonally. Actual viewable area is less.

4 Claim is based on iPhone 12 Ceramic Shield front cover compared with the previous-generation iPhone. 

5 iPhone 12 and iPhone 12 mini are splash-, water-, and dust-resistant, and were tested under controlled laboratory conditions and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance may decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.

6 4K Dolby Vision playback requires Apple TV 4K or an AirPlay®-enabled TV.

7 MagSafe accessories including chargers, cases, and wallets are sold separately.

Some features may not be available in all regions or all languages. For more information on iOS 14, visit apple.com.sg/ios/ios-14.

9 S$6.98 per month each for Apple TV+ and Apple Arcade after free trial. Special offers are good for three months after the first activation of the eligible device. Apple Arcade offer begins October 22. One Apple TV+ offer and one Apple Arcade offer per Family Sharing group. Plans automatically renew until cancelled. Other restrictions and terms apply; visit apple.com.sg/promo for more information.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.