After 11.11 Record-Breaking Sales on Shopee, JBL Gears Up for 12.12

JBL smashes records during 11.11 sales on Shopee. And in the coming 12.12 Shopee sales, JBL has geared up for an even bigger sale.

That is not all. JBL and Shopee are currently in the process of preparing their 2020 Annual Joint Business Plan, where both parties will come together to set targets and plan milestones for the upcoming year.

Expect to see more exclusive collaboration between these two. Read the Press Release for more details, especially on the 12.12 deals on Shopee.

Press Release

JBL smashes records on the Shopee 11.11 Big Sale, gears up for bigger and better 12.12 and beyond

JBL successfully leverages partnership with Shopee to further strengthen online presence and boost sales during the year-end online shopping season

SINGAPORE, 20 NOVEMBER 2019 — World-renowned audio brand JBL delivered a record-breaking 11.11 performance on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. Leveraging its partnership with Shopee in Singapore, JBL strengthened its online presence through the platform’s emphasis on delivering a mobile-first, highly-localized, and social shopping experience. As the year-end online shopping season comes to a close, JBL and Shopee strengthen their partnership and develop plans for growing customer demand in the lead-up to the holidays and beyond.

On the Shopee 11.11 Big Sale (11 November), JBL saw an 87x uplift in orders compared to its average daily orders. Mobile & Gadgets emerged as the top-performing category on Shopee with JBL surging ahead as the most popular brand in that category. Sales of the JBL Free X Truly Wireless In-Ear Headphones saw around 100x uplift compared to a usual day, and was one of the top products sold on 11 November. Other top-selling products from JBL include the JBL Tune 120TWS True Wireless In-Ear Headphones and the JBL Flip 4 Portable Bluetooth Speaker.

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JBL and Shopee are currently in the process of preparing their 2020 Annual Joint Business Plan, where both parties will come together to set targets and plan milestones for the upcoming year.

The planning phase will see both Shopee and JBL developing approaches around exclusive launches and offline activations.

Ms. Grace Koh, VP and General Manager, Lifestyle Audio Division of Asia Pacific at HARMAN , said, “Working in close partnership with Shopee has allowed us to continue growing and further develop our online strategy to cater to our customers demands. We’re looking forward to an even stronger working relationship with Shopee, especially during the upcoming Shopee 12.12 Birthday Sale, where we have planned even more exciting deals and promotions for our customers.”

Tiger Wang, Head of Marketing, Shopee Singapore, said, “Shopee prides itself on ensuring we work hand-in-hand with our brand partners to establish a strong online presence, and JBL has certainly achieved great success in driving its online sales during the Shopee 11.11 Big Sale.

We are confident that our next major sales event, the Shopee 12.12 Birthday Sale will be another success, and we are excited to work with JBL and the rest of our partners to deliver an exceptional 12.12 and beyond.”

Look out for exclusive deals and promotions on the JBL Official Store on Shopee during the upcoming Shopee 12.12 Birthday Sale, details below:

29 November – 12 December:

  • Up to 60% off JBL products storewide
  • $4 off vouchers, with a minimum purchase of $100
  • $10 off vouchers, with a minimum purchase of $200
  • 12.12 Special Bundles
    • JBL Free X True Wireless In-Ear + JBL Go 2 Bluetooth Speaker @ $149
    • JBL Tune 120tws True Wireless In-Ear + JBL Go 2 Bluetooth Speaker @ $139
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12 December Midnight 2hr Storewide Flash Sale:

  • Up to 70% off JBL products storewide

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion, and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Southeast Asia. Sea’s
mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

About JBL

JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 60 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.


HARMAN International (, a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG ® , Harman Kardon ® , Infinity ® , JBL ® , Lexicon ® , Mark Levinson ® and Revel ® , HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.