Dyson Introduces V11, Pure Cool Me and Lightcycle Task Light

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Dyson introduces 3 new products yesterday. They are the Dyson V11 handheld Vacuum Cleaner, the Dyson Pure Cool Me purifying fan and the Dyson Lightcycle Task Light.

The product that interest me the most is the Lightcycle task light because it does not use a motor.

Most (if not all) Dyson products use the infamous Dyson motor for the best results. For the Lightcycle task light, you can only see sensors and LEDs.

And with clever design, the movement of the Lightcycle task light feels weightless. If you have the opportunity, go check it out.

Here are the highlights of each machine.

Dyson Pure Cool Me™ personal purifying fan

Availability: The Dyson Pure Cool Me™ personal purifying fan is available from June 2019 on shop.dyson.com.sg and major departmental and electrical stores at the recommended retail price of S$499.00.

  • Core Flow™ technology projects a stream of precise and focused air to cool you and deliver cleaner air, all year round.
  • HEPA filter captures 99.95% of particles as small as allergens, and ultrafine particles such as pollen, mould spores and bacteria.
  • Activated carbon absorbs and traps gases, odours and household fumes such as VOCs.
  • Acoustically engineered to be as quiet as possible.
  • Intelligent light sensing system actively tracks ambient light, and automatically dims or brightens the built-in LCD screen in real time
  • Sleep timer feature for the machine to turn off after pre-set intervals ranging from 30mins to 8 hours.

Dyson Lightcycle™ task light

Availability: The Dyson Lightcycle™ task light is available from July 2019 on shop.dyson.com.sg, and major departmental and electrical stores. Recommended retail prices for the desk light and the floor light are S$799 and S$1,199 respectively.

  • Engineered to support your body clock with local daylight tracking that continually adjusts colour temperature and brightness in relation to your local daylight
  • Designed to reduce eye strain with over 1,000 Lux brightness, glare protection and low optical flicker.
  • Maintains light quality for 60 years thanks to Heat Pipe technology.
  • Connected for personalisation: intelligently adjusts for age task and daily routine, with the Dyson Link app.

Dyson V11™ Absolute cord-free vacuum

Availability: The Dyson V11™ Absolute cord-free vacuum is available on shop.dyson.com.sg, and major departmental and electrical stores at the recommended retail price of S$999.00.

  • Intelligently optimises power and run time. Deep cleans anywhere.
  • Up to 60 minutes fade-free floor cleaning with Dyson’s most powerful battery.
  • Powered by the new Dyson digital motor V11.
  • 20% more suction power than the Dyson Cyclone V10™ vacuum.
  • LCD screen displays current cleaning mode and allows for easy mode switching between Eco, Auto and Boost.
  • High Torque cleaner head with Dynamic Load Sensor (DLS) system to automatically adapt between carpets and hard floors.
  • Captures 99.97% of particles as small as 0.3 microns.
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Check out the Press Release for more details.

Press Release

Engineered for you: Dyson introduces three new machines, designed with you and your well-being in mind

  • The Dyson Pure Cool Me™ personal purifying fan uses new Dyson Core Flow Technology™ to deliver clean air and comfortable, controlled cooling.
  • The Dyson Lightcycle™ task light provides the right light for the right time of day, intelligently adjusted for age, task and daily routine.
  • The Dyson V11™ Absolute cord-free vacuum intelligently optimizes power and run time, and displays how much run time remains. It has 20% more suction power than the Dyson Cyclone V10™ vacuum[1]. 

[8th May 2019] Singapore – Today Dyson launched new home technology in Southeast Asia and India that gives you control over many of the factors that impact your wellbeing, including the air you breathe and the light, dust and allergens you’re exposed to.

Jake Dyson said:  Dyson invests in science and technology to improve the way everyday products work. By combining hardware and software, we develop intelligent machines that solve real problems and support your well-being. From whole room purifiers and humidifiers that kill bacteria in the water, to hair tools that prevent extreme heat damage, to fast, hygienic hand dryers, and vacuums that feature whole machine filtration, Dyson has long focused on solving problems that affect people in meaningful ways. New technology allows these machines to give you even greater control of your personal surroundings and environment. Whether you want to cool the space near your bed while you sleep, are concerned about long-term eye care or are sensitive to dust and allergens, Dyson now offers new solutions for you.

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Dyson Pure Cool Me™ personal purifying fan

  • Core Flow™ technology projects a stream of precise and focused air to cool you and deliver cleaner air, all year round.
  • HEPA filter captures 99.95% of particles as small as allergens[1], and ultrafine particles such as pollen, mould spores and bacteria.
  • Activated carbon absorbs and traps gases, odours and household fumes such as VOCs.
  • Acoustically engineered to be as quiet as possible.
  • Intelligent light sensing system actively tracks ambient light, and automatically dims or brightens the built-in LCD screen in real time
  • Sleep timer feature for the machine to turn off after pre-set intervals ranging from 30mins to 8 hours.

Dyson Lightcycle™ task light

  • Engineered to support your body clock with local daylight tracking that continually adjusts colour temperature and brightness in relation to your local daylight
  • Designed to reduce eye strain[2] with over 1,000 Lux brightness, glare protection and low optical flicker.
  • Maintains light quality for 60 years[3] thanks to Heat Pipe technology.
  • Connected for personalisation: intelligently adjusts for age task and daily routine, with the Dyson Link app.

Dyson V11™ Absolute cord-free vacuum

  • Intelligently optimises power and run time. Deep cleans anywhere.
  • Up to 60 minutes fade-free floor cleaning with Dyson’s most powerful battery[i].
  • Powered by the new Dyson digital motor V11.
  • 20% more suction power than the Dyson Cyclone V10™ vacuum[ii].
  • LCD screen displays current cleaning mode and allows for easy mode switching between Eco, Auto and Boost.
  • High Torque cleaner head with Dynamic Load Sensor (DLS) system to automatically adapt between carpets and hard floors.
  • Captures 99.97% of particles as small as 0.3 microns4.

About Dyson

  • Dyson is a global technology company with engineering and testing operations in Malaysia, Singapore, the Philippines and the UK. Dyson employs over 12,000 people globally including 4,500 engineers and scientists – with an increasing proportion in South East Asia where production and operations also take place.
  • Dyson is realising ambitious plans to develop new technologies with global teams focused solid state battery cells, high-speed electric motors, vision systems, machine learning technologies, and A.I.
  • Dyson’s 67-acre campus in Malmesbury, Wiltshire, UK, is home to the Dyson Institute of Engineering and Technology, which opened in September 2017. Dyson is making a £31m investment into UK higher education to help overcome the shortage of engineers in the UK. The four year degree programme, free of tuition fees, covers the fundamentals of engineering in years one and two. It delivers electronics and mechanical engineering content in years three and four – all alongside a paid job within Dyson’s research and development team, working on real products, with leading engineers and scientists.
  • In September 2017 Dyson announced that it had been working on a battery electric vehicle for three years. It announced that it would be investing £2bn into the development of the BEV for launch in 2021. The project builds on Dyson’s existing expertise in solid state batteries, motors, vision systems, robotics, HVAC and aerodynamics.
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[1] Suction tested to IEC 62885-2 CL 5.8 and 5.9, tested in Boost mode

[2] Suction tested to IEC 62885-2 CL5.8 at the hose/wand, tested in boost mode

[3] Suction tested to IEC 62885-2 CL5.8 at the hose/wand, tested in boost mode

[4] Tested for filtration efficiency at 0.1 microns (EN1822). Gaseous capture rates vary.

[5] Illuminating Engineering Society (IES) The Lighting Handbook, Tenth Edition: Reference and Application, Publisher: Illuminating Engineering; (July 30, 2011).

[6]  LED-life calculation is based on L70 measurement according to IEC 62717, with an estimation of 8 hours’ usage per day. Real-life results may vary.

[i] Applies in Eco mode on hard floors.

[ii] Suction tested to IEC 62885-2 CL 5.8, tested in Boost mode.

4 Suction tested to IEC 62885-2 CL5.8 at the hose/wand, tested in boost mode


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