Fitbit has sold more than a million Fitbit Versa since its launch. I think their strategy of going into watches work. Now, Fitbit is also targeting the female market by introducing the female health tracking feature where women can add in their period cycle into the app for tracking purposes. Check out the data in this report.
Press Release
Fitbit Ships More than One Million Fitbit Versa Devices; Over Two Million Use Female Health Tracking within First Month
Strong consumer demand makes Versa the fastest selling product in Fitbit history
SINGAPORE – June 4, 2018 – Fitbit, Inc. (NYSE: FIT), the leading global wearables brand, today announced that it has shipped more than one million Fitbit Versa™ devices since general availability began on April 16, demonstrating strong consumer demand for a well-designed, health and fitness-focused smartwatch with long battery life and broad compatibility, at an affordable price point.
Additionally, Fitbit announced that more than 2.4 million users have already used its new female health tracking feature, which became available to all Fitbit users last month.
“With Fitbit Versa, we are delivering on our promise to offer a true mass appeal smartwatch with engaging new features. The positive response to Versa shows that we are filling this void and well positions us to gain share of the fast-growing smartwatch market,” said James Park, co-founder and CEO of Fitbit. “The engagement we’ve seen with our new female health tracking feature further demonstrates the value our users see in being able to get a more comprehensive look at their overall health and wellness, in a single place, in a way that other available cycle tracking tools cannot.”
Within the first two weeks that female health tracking was first made available to iOS and Windows users, more than 1 million women began using this feature. Now with cross platform availability for Android users as well:
- More than 2.4 million users have added the feature to their Fitbit app
- 1.8 million users have added at least one period to the calendar
- More than 500,000 users have added two or more retrospective periods
- Nearly 700,000 users have logged one or more symptoms
With female health tracking, Fitbit users can better understand their overall health and wellness by accessing their data all in one place. Combined with the user’s sleep and activity data, Fitbit is providing a way for its users to gain a better understanding of how their cycle impacts other aspects of their health and wellness, while also potentially creating one of the largest databases of female health.
Fitbit continues to see growth in apps and clock faces built for Fitbit OS. Through its software development kit (SDK), more than 18,000 developers have joined the Fitbit developer community and over 900 apps and clock faces have been built.
Fitbit Versa is available in stores including Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadget and Lazada, for S$318 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessories range from S$49.90 to S$139.90. Fitbit Versa Special Edition, is available for S$358 in a lavender woven band with rose gold aluminum case or charcoal woven band with graphite aluminum case, each with an extra black classic band.
About Fitbit Versa
Fitbit Versa is your personalized daily health and fitness companion: a modern, full-featured and competitively priced smartwatch that helps empower you to take action, make the most of every moment, stay connected and reach your goals. A 24/7 health and wellness companion, Versa helps you reach your goals with a personalized on-device health dashboard, new female health tracking feature i, and an advanced health and fitness experience – all with 4+ days battery life ii. Versa also helps you stay connected with advanced smart features like phone-free music, secure, wallet-free payments, notifications, and Android quick replies – along with more than 900 popular brand, developer and Fitbit Labs apps iii, and customizable clock faces.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Blaze®, Fitbit Charge 2®, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
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i Female health tracking is available to adults 13 and over in the U.S.; ages may vary by country.
ii Battery life use varies with use and other factors; 7+ hours playing playback and using Connected GPS.
iii Because Fitbit Labs content is experimental in nature, users may experience minor issues, and the time period for which apps and clock faces are available may be limited.