If you have not heard it, here is the news. Sony latest camera, α5100, will be available in Singapore from 4th September. However, you can pre-order it from 20th August 2014. It is touted to be the world’s smallest interchangeable lens camera with a APS-C sensor. The α5100 with SELP1650 will retail at S$999. More information including the specs in the Press Release.

Let me help you with the Pre-Order link.

Click Here to Pre-Order the Sony α5100 camera

Press Release

Sharper Shooting: Sony’s α5100 is the World’s Smallest Interchangeable Lens Camera[1] with Super-fast Autofocus and Pro Quality Pictures

• Fast Hybrid AF with widely-covered 179 focal plane phase-detection AF points for reliable tracking autofocus plus touch focusing and touch shutter release
• Large, high-sensitivity 24.3 megapixel APS-C size Exmor™ CMOS sensor and powerful BIONZ X™ processor for superb image quality
• Shoot cinematic Full HD movies with Fast Hybrid AF tracking
• Perfect selfie with 180° tiltable touch enabled LCD Monitor and Soft Skin Effect
• Expand your shooting fun with a host of downloadable PlayMemories Camera Apps™ to expand your creative possibilities
• One-touch image and movie sharing with Wi-Fi/NFC

(SINGAPORE, 18 August 2014) – Crisp, blur-free action shots and soulful portraits. Smooth, cinematic Full HD movies. Better-looking selfies. They’re yours for the taking with Sony’s pocket-sized α5100 – the intelligent little camera with an awful lot of picture power.

Fitting snugly in your hand, the α5100 is the world’s smallest interchangeable-lens digital camera that boasts a big APS-C sensor plus a built-in flash and Wi-Fi. Despite its svelte dimensions, it’s every inch the serious choice for anyone who’s moving up from their smartphone’s camera or point-and-shoot compact snapper.

Nothing gets past the blazing Fast Hybrid AF system of the α5100, the same that can be found in the α6000, with 179 phase detection points that freeze rapid action, frame after crisply-focused frame. Even fast-paced targets – like blistering penalty shots or lively pets – are tracked faithfully for blur-free results. Grabbing the moment is easier still with Touch Focus and Touch Shutter. Just touch your subject anywhere on the crisp, bright LCD screen to adjust the focus and fire the shutter for pin-sharp shots at your fingertips.

Sony’s latest-generation Exmor™ CMOS sensor with 24.3 effective megapixels guarantees flawless detail and textures. As big as the APS-C sensor in larger DSLR cameras, it’s teamed with the same powerful BIONZ X image processor featured in the acclaimed α7 Series. You’ll see the difference with fabulous refinement and low-light sensitivity[1], whether you’re shooting stills or movies.

Video recording is stunning, capitalising on the sensitivity and detail of the α5100 for smooth, cinematic results. Support for the increasingly popular pro-focused XAVC S[2] format at 50 Mbps ensures spectacular Full HD footage with fabulous sound to match. Just like still shooting, Fast Hybrid AF assures pin-sharp focus that tracks your subject, plus the extra convenience of Touch Focus.

It might be the world’s smallest interchangeable lens camera, but the α5100 packs in plenty of thoughtful touches to make everyday shots simple.

Flip the large 3-inch LCD screen 180° and hold the ergonomically-styled camera body comfortably at arm’s length. Frame yourself with the conveniently positioned zoom lever: then release the shutter for great selfies. In-camera soft-skin effect enhances skin tone, producing even better looking selfies.

Sharing photos and movie clips (MP4) with phones, tablets and TVs is easy, too. NFC allows one-touch transfer and Wi-Fi Direct allows easy wireless transfer to compatible Android and iOS devices. One-touch linkage also activates Smart Remote Control, letting you frame shots and fire the camera shutter right from your smartphone or tablet’s screen.

PlayMemories Camera Apps™ from Sony expand the possibilities of the α5100 further still. Download a growing range of free and paid-for apps that include handy utilities, fun effects and impressive creative tools for serious photographers.

New accessories include the style-matching LCS-EBD body case – available in three colour variations – and the compact, easy-to-carry RM-SPR1 remote that’s great for shake-free tripod-mounted selfies.

The light, easy to use α5100 interchangeable lens camera from Sony will be available to pre-order from 20 August to 2 September 2014 at www.sony.com.sg/a5100preorder. It will be available in Singapore from 4 September 2014 onwards.

###

[1] Among interchangeable-lens digital cameras equipped with an APS-C equivalent image sensor, built-in flash and Wi-Fi as of August 2014, based on Sony research.

[2] Up to ISO25600

[3] An SDXC memory card with a Class 10 or higher speed rating is required for XAVC S recording.

[4] Varies according to shooting conditions or memory card used

[5] Continuous drive (Hi) in Drive mode. Varies according to shooting conditions or memory card used

[6] Requires a valid Sony Entertainment Network account. Apps availability varies by region. Some apps require a fee.

[ad#img]