Sony unveils “One Sony” vision with everything under one store at 313@somerset

Sony has opened a Sony Store at 313@somerset. It is unveiled as a brand new concept that embodies the “One Sony” vision, that is bringing together all that Sony Electronics, Sony Mobile, Sony Pictures, Sony Music and Sony Computer Entertainment can offer under one store. Go check it out if you wants to see everything under one roof.


Press Release

Be Moved by all that Sony offers – In the heart of Orchard Road

Latest and largest flagship store to feature the latest innovations, gadgets and content from the Sony group of companies

(SINGAPORE, 2 May 2014) – Sony Electronics is proud to announce the opening of its flagship store in Singapore, located in the 313@somerset mall. Covering an expansive space of 9,902 square feet, the Sony Store 313@somerset will also unveil a brand new concept that embodies the “One Sony” vision – bringing together all that Sony Electronics, Sony Mobile, Sony Pictures, Sony Music and Sony Computer Entertainment can offer under one roof.

Besides being a showcase for the latest and most innovative technology Sony has to offer, from digital imaging, gaming and mobile, the prime space located in the heart of Orchard Road will also be used by Sony Music and Sony Pictures to host meet-and-greets with its local and international artistes and screenings of exclusive trailers and sneak peeks.

With a prominent video wall mounted on its store front, customers will be invited to step into the wide and open entrance of the store with the dazzling and captivating visual displays. Segmented according to its different product offerings, the Sony Store 313@somerset offers a Be Moved experience that is reflected in our Displays, Music, Digital Imaging, Gaming, Mobile and Movies, as well as its customer-friendly Service Centre. The store will also be home to Sony’s ubiquitous Sony Digital Workshop space, which is capable of hosting workshops, seminars and activity sessions.

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The latest BRAVIA televisions will be sited at the dedicated BRAVIA Cinema area, where customers can enjoy all the latest BRAVIA televisions and audio products in a cinematic environment.

The Playstation Stadium houses the largest screen in which to experience the Playstation 4 and in the Xperia corner, there will be a full line-up of all related Xperia accessories.

Atsushi Endo, General Manager, Singapore Marketing Centre, Sony Electronics (Singapore), said: “The new Sony Store 313@somserset truly embodies the ‘Be Moved’ experience. At this new Sony Store, we intend to showcase a new lifestyle that only Sony can offer. Under the ‘One Sony’ spirit, Sony Electronics, Sony Mobile, Sony PlayStation, Sony Music, Sony Pictures and Sony Computer Entertainment will collaborate organically to deliver something new and surprising to our customers. We hope all customers will enjoy and have surprising experiences right here at Sony Store 313@somerset.”

The new Sony Store 313@somserset will be open to the public from 1st May 2014, and operates daily from 10am to 10pm.


About Sony Electronics (Singapore) & Sony South East Asia

Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems.  As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit

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