Apple celebrates its 30th Anniversary of Mac on 24th January 2014. So, they sent people to 15 different location in 5 continents and shot over 70 hours of footage using only iPhone 5s. What a great way to celebrate the occasion and not forgetting to market its product.
From the description it says: “On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.”
Although I think there are better devices in the market that could have performed better in some conditions (like in a jungle). I applaud the fact that the team could combine the footage into such a classy feel that makes you want an Apple product. It is a job well done for the team. BTW, I am NOT an Apple fan.
Do read through the stories on how they did it.