Huawei becomes the exclusive Technological Partner in the smartphone sector with Liga Nacional de Fútbol Profesional (LFP). Huawei will cooperate with LFP in numerous communications and promotional activities in various media. It will be able to use existing brands, logos and other elements of Liga BBVA and Liga Adelante corporate image.
Press Release
Huawei Becomes Technological Partner of Spanish Professional Football League
The company trusts in football again to be a transmitter of positive values and to continue reaching Spanish consumers with its mobile devices
Madrid, Spain, 28 June, 2013: Huawei, a leading global information and communications technology (ICT) solutions provider, has signed an agreement with Liga Nacional de Fútbol Profesional (LFP) to become its exclusive Technological Partner in the smartphone sector. Under the terms of this agreement, which will extend for the next two years and with the possibility to extend a year more, Huawei will cooperate with LFP in numerous communications and promotional activities in various media. It will be able to use existing brands, logos and other elements of Liga BBVA and Liga Adelante corporate image.
Among some of the activities that will arise from this collaboration are the development of LFP interactive content, that will be preinstalled on Huawei’s mobile phones, and the presence of the Chinese multinational brand in some games during the seasons in which the contract is in force. For its part, Huawei will be able to use some of LFP’s image rights to produce promotional products, and will have access to the numerous promotional opportunities that LFP offers during the football season.
As Walter Ji, CEO of Huawei in Spain and Portugal, said, “we are delighted with the beginning of this partnership with the National Professional Football League that will, without a doubt, result in a great push to reach our consumers. At Huawei we want to offer the best devices to the most demanding users, and this agreement will allow us to reinforce this strategy from the values that football and sports in general represent”.
Following this idea of approaching customers through its wide catalog of mobile devices, Huawei has trusted football again as a suitable transmitter of the positive values of sport. At the moment, Huawei Device sells innovative devices to millions of users. It is one of the main manufacturers of smartphones and a worldwide leader in home devices and wireless broadband. The goal of the company is to be situated among the leader mobile phone manufacturers in 2015.
The company has already participated in other international sports sponsorships, among which stands out an agreement with Eurosport, signed last July, to broadcast the most important sports events of the summer, or the agreement to sponsor the Italian Supercup, when Inter of Milan and A.C. Milan played at the Beijing National Stadium (known as “the Bird’s Nest”). In Spain, Huawei sponsored Atlético de Madrid in various games last year, the most relevant of which was the UEFA Supercup match against Chelsea C.F., which was broadcast in Europe, Africa, Japan, the United States and South America.
About Huawei Device
Huawei Device believes that everyone can be the center of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device’s focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a “Business-to-People” (B2P) brand that also sells individual devices directly to millions of people. As at the end of 2011, Huawei Device
serves more than 500 operators all over the world.
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