McAfee launches LiveSafe for your mulitple devices (video)

Last week, I attended McAfee LiveSafe (pronounced “Live” as in living) event. Here is my take on the event and the product. I have not tried LiveSafe yet but will give an overview of what you can get from it.


The event started with Mr. Stephen Perchard, Vice President – Consumer & Mobile, Asia Pacific, McAfee welcoming us to the event and provided a brief introduction on what to expect.


Next, Mr. Takashi Tokunaga, Regional Business Campaign Manager, Intel Asia Pacific, shared with us on how Intel and McAfee work together. He specifically mentioned 4 key points. They are: Acceleration, Better Protection, Persistence and Identity and Privacy.


Following that, one of their key partners, Mr. Deepak Wagh, General Manager, Consumer & Small Businesses, Singapore, Dell, talked to us how McAfee LiveSafe product integrates into their Dell laptops and Ultrabooks.


Of course, it is important to show us how McAfee LiveSafe works. We had Ms Melanie Duca, Consumer Marketing Director, Asia Pacific, McAfee, guide us through in a “live” demo. During the demo, she showed us how important documents can be secured by McAfee’s mobile app.

She went through with us the highest security on the mobile (Pin, Face, Voice). Here is a video on the voice recognition.

Overall, I enjoyed the demo as it is the easiest for anyone to understand how the product works.

McAfee LiveSafe – Features, Pricing and Availability

I think many people are unaware or do not take great care in digital security. I am very sure that many are guilty of the things mentioned in this password Infographic and many are unaware how much their digital assets are worth.

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I have seen many people trying to use free products to protect their computers. Many of them are inadequate. However, when it comes to getting the right security software for your computers, it is actually very subjective.

Basically, if you were to ask my opinion, I can frankly tell you that most security products have similar features. For example, in this McAfee LiveSafe product, it has a feature called McAfee Safekey. If you notice, it is similar to Norton Identity Safe.

What McAfee LiveSafe excels is the price point (S$59) with purchase of a new computer or S$99.95 for existing computers and also the fact that when you purchase McAfee LiveSafe, you can use it to protect unlimited digital devices that you own (usually some companies will restrict to 5 devices). Here is the official pricing.

LiveSafe Pricing and Availability

Beginning in June 2013, McAfee LiveSafe service will be available through select retailers for S$59 for a 12-month subscription when purchased with a new PC or tablet, and S$99.95 for a 12-month subscription for consumers’ existing PCs and tablets.  McAfee LiveSafe will come pre-installed on Ultrabook™ devices and PCs from Dell in Singapore starting on June 9, 2013.  For more information on McAfee LiveSafe service, please visit

And here are some key features and benefits of using McAfee LiveSafe.

Key Features of McAfee LiveSafe

  • Provides complete, unlimited device security for PCs, Macs, smartphones and tablets against the latest viruses, malware, and spam along with a host of other protections.
  • An intuitive cloud-based “safety deposit box” – Personal Locker – allows users to store their most sensitive documents, including financial records, copies of IDs and passports, or anything else that is personal and private, in a convenient, ultra-safe online location. Users access their documents through biometric authentication – using voice, face and device recognition technologies
  • Simplified password management securely stores usernames and passwords, and logs in users with one click
  • Protects users’ personal information by allowing them to locate, lock and wipe devices in the event they are lost or stolen without compromising the privacy of the data
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Here is a table to show you what you will be getting.


So, that is it. I hope after reading this post, you have a better understanding of LiveSafe.