With technology, selling becomes innovative. In this case, a hanger system allows customers to see a video of a model in their selected clothing when they take the clothing off the shelf.
The system uses hanger with individual ID and they act as a switch. When someone lift the hanger from the rake, it will activate the switch and transmit a signal to the system. The system will then show the video of the clothing on the correct panel.
I guess this system will only appear on high-end clothing stores as I believe it will be tedious to monitor these hangers and also expensive to implement.
teamLab, the company behind this innovation, is displaying its teamLabHanger product at the VQNQUISH Ikebukuro PARCO store
Check out the video.