Babies Love Darth Vader, Hate Yoda, According to TomTom (Video)

This is a Project Gaga video from TomTom Navigation Laboratory. According to Project Gaga, babies cry when they hear Yoda’s voice during a road navigation. But they become happier when they hear Darth Vader’s voice. Hopefully they don’t fall to the dark side.

Watch the video after the break.

Want to know how to get Darth Vader voice for your TomTom device? Scroll past the Press Release to get it.

Here is the video.

Darth Vader in your car makes children happier

TomTom researchers discover the secret to stress-free family journeys

 SINGAPORE, 1st April 2012 – Following rigorous tests, researchers at TomTom’s Navigation Laboratory (NavLab) have discovered that Darth Vader’s navigation voice increases children’s happiness in the car by over 68%. More than 300 baby and toddler volunteers* took parts in Project GAGA, a six month NavLab research project to find the perfect satnav voice for families with small children.

“Everything we do is about making journeys better,” said Walter Hermsen VP Product Management. “When we found that for 97% of parents, “crying and unhappy children” is the single biggest source of disturbance in the car, we knew we had to find a solution and Project GAGA was launched.”

In scientific tests, Darth Vader’s voice gained the highest happiness score with children aged six months to two years. The Dark Lord’s voice was tested alongside 25 other popular satnav voices including Homer Simpson, Bugs Bunny and Yoda. Children responded most positively to Darth Vader’s breathy tones, whilst Yoda’s voice reduced many babies to tears.

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“Our customers have been telling us for years that their TomTom navigation voice feels like part of the family,” continues Hermsen.  “Now, it would seem that every family car should have Darth Vader on board to cheer-up children and parents alike.”

To view video footage of Project GAGA, TomTom has released video footage from NavLab showing a baby and toddler focus group in action. See


*No babies were harmed in the making of this April fool video

About TomTom

Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of in-car  location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

For the world’s most up-to-date route planner, including live traffic information go to

For further information, please visit

Unfortunately, you CAN’T get it. It is just TomTom’s way of spreading some April Fool’s cheer!

Happy April Fool’s Day