Belkin Unveils New Brand Identity and People-Inspired Products for 2012

Check out Belkin latest 2012 products that are people oriented. The products range from home entertainment to iPhone 4s and iPad 2 related products. Pricing and availability inside Press Release.

Belkin unveils new brand identity and People-Inspired Products for 2012

SINGAPORE – February 09, 2012 – Earlier this year at the Consumer Electronics Show (CES) 2012, Belkin, the recognised global leader in connectivity solutions, unveiled its new brand identity. This brings a new brand promise for Belkin, one that is committed to innovation and developing People-Inspired Products. Products that allow people to seamlessly connect with the technology they love and enhancing their lives to one that is easier and more fulfilling.

The rebranding is inspired by the return of Chet Pipkin, Belkin founder, now President and CEO. “Belkin has come a long way since the days I was building computer cables in my parents’ garage,” said Pipkin. “I am proud to see what we’ve achieved so far and I’m excited to be back leading the charge of a refreshed Belkin brand, one that is synonymous for quality, innovation, and, most of all, products inspired by the potential of people.”

“The new Belkin logo, also known as PIP for People-Inspired Products, is an image made of dots configured to create a universal symbol of a person. It symbolises Belkin’s commitment in enhancing technology experiences for people, inspired by people.” said Alan Sparks, Vice President of Belkin, Asia Pacific.

To achieve the promise of delivering People-Inspired Products, Belkin firmly believes in listening to the voices of our customers and partners. These voices will be integral to the development of Belkin’s products which will only continue to improve and anticipate the evolving needs in our daily lives. Ultimately, Belkin looks to deliver product offerings that are desirable, fun and help enhance the daily lives of many.

“This new brand launch is part of a business expansion strategy for Belkin globally. We are very excited about the future and the huge potential for growth in Asia Pacific. With this in mind, the new corporate image has been developed to increase the awareness of our brand capabilities. We expect Asia Pacific to become one of the fastest growing regions in the next coming years and Belkin will continue to create innovative solutions to meet the demands of our customers”, added Mr Sparks.

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Along with the new brand identity, Belkin is also excited to announce its range of new products which are currently available and will be rolled out through the first half of the year.

The main solution offerings include:

Belkin Home Entertainment Solutions

To create new experiences at home, Belkin’s latest range of home entertainment offerings provide users with easy and effective solutions to create an intelligent home, seamlessly connecting all devices together.

Belkin ScreenCast AV 4 [*COMING SOON!*]

Award-winning Belkin ScreenCast AV4 connects your home theatre equipment to your HDTV and keeps all the devices out of sight. Connects 4 HMDI AV devices, your Blu-ray™ player, gaming consoles and others, all wirelessly.
*Available in May 2012

Belkin Universal Wireless HDTV Adapter [*COMING SOON!*]

Bring Wi-Fi to your Smart TV and get connected to movies, TV episodes, and music from your favourite online streaming services.
*Available in June 2012

Belkin N900 Advanced Wireless Dual-Band N+ Router [*COMING SOON!*]

Belkin’s most advanced wireless router features improved gaming speeds, fewer dead zones, increased download speeds, multiple device connectivity and improved reach. The N900 creates a robust, blazing-fast network that supports an entire household of Wi-Fi devices and media-intensive activities like online gaming and 3D video streaming.
*Availability to be advised at a later date

 

Belkin ProHD 4000 Series HDMI Cable

Unleash the full HD potential for ultra-realistic picture and sound. The ProHD 4000 HDMI Cable is engineered and built to surpass the highest industry standards. Boosted by bandwidth speeds greater than 15.8Gbps, it provides the finest-quality video performance and audio detail possible from your HD content.
*Available end February 2012

Belkin iPhone4S and iPad2 Solutions

Belkin’s extensive range of Apple accessories have always been created with the user in mind. Innovative solutions such as the Belkin LiveAction Mic and Camera Remote extend the capabilities of the iPhone to suit their every need, complement and enhance their experiences on their Apple products.

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Belkin LiveAction Mic [*COMING SOON!*]

Using the same microphone technology that audio professionals use, the Belkin LiveAction Mic attaches to your smartphone’s audio jack to instantly elevate your sound-recording capabilities. Select the Directional setting to capture the multi-layered sound typical of concerts and live events, and the Super-Directional setting to record lectures and memos with optimal clarity.
SRP: 49 SGD
Available at: Nubox outlets end February 2012

Belkin LiveAction Camera Remote [*COMING SOON!*]

With the Belkin LiveAction Camera Remote, you never have to be left out of a group shot again. This intuitive remote allows you to activate your iPhone or iPod Touch camera shutter from up to 30 feet away — completely wirelessly. Two button controls let you instantly switch between photo and video functions without ever touching your device. You can also use the detachable camera stand to prop up your device and slide it back onto the remote to create the ultimate pocket-sized camera kit.
SRP: 79 SGD
*Available in March 2012

Belkin Essential 031

Celebrate your love for two-tone palettes with this vibrant case. Made of grippable, flexible TPU materiel, provide impact and scratch protection for your phone in a fun way.
SRP: 39 SGD
Available Colours: Fountain Blue / White, Blacktop / Overcast, Sunset Pink, Sidewalk
Available at: Challenger, Courts, Harvey Norman, Epicentre & South Asia Computer

Belkin Emerge 059

Shield your iPhone from damage, without covering it up. The ultra-thin, translucent design has a high-gloss finish that feels great and features a frosted colour gradient. The thin, yet durable material is a stylish way to keep your phone’s surface free of scratches and scuffs, without adding extra bulk.
SRP: 39 SGD
Available Colours: Paparazzi Pink , Fountain Blue
Available at: Challenger

Belkin Emerge 060

Shield your iPhone from damage, without covering it up. The ultra-thin, translucent design has a high-gloss finish that feels great and features a frosted colour gradient. The thin, yet durable material is a stylish way to keep your phone’s surface free of scratches and scuffs, without adding extra bulk.
SRP: 39 SGD
Available Colours: Blacktop , Fountain Blue
Available at: Challenger

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Belkin Essential 050 [*COMING SOON!*]

An iPhone case that celebrates your love of fun color combinations. The two-tone twist on a classic design adds some aesthetic punch, while the thin, yet durable material is a stylish way to keep your phone’s surface free of scratches and scuffs, without adding extra bulk.
SRP: 39 SGD
Available Colours: Civic Blue/ Overcast, Purple/Green
Available at: Challenger & Nubox in March 2012

Belkin Emerge 065 [*COMING SOON!*]

An iPhone case like no other, this soft-touch finish with wood grain texture case protects your phone against impact and scratches.
SRP: 45 SGD
Available Colours: Espresso, Blacktop, Golden Garden
Available at: Challenger in March 2012

More information:

Learn more about the new Belkin at www.Belkin.com. Click here for high-res images of the products.

About Belkin International, Inc.

Belkin is the recognized global leader in delivering award-winning connectivity experiences. We connect people to technology through intuitive networking solutions and mobile accessories. Most recently, we are leading the Plug into Good™ movement with our line of Conserve energy management devices. As a privately held company founded in California in 1983, we have experienced more than 25 consecutive years of dramatic growth, and we remain committed to making significant strides in research and design. For more information, please visit www.belkin.com.