Nikon Asia Launches All-New iPhone App

User-friendly tool gives access to Nikon’s imaging expertise at anytime and anywhere

18 January 2012

Nikon Asia celebrated another milestone today with the launch of the “Nikon Asia Image Guide”, an expansive new iPhone app that gives users access to unique photography tools and an extensive knowledge database on the run.

Available for free from Apple’s App Store in English and Traditional Chinese, the application provides photography lovers with the latest Nikon news; features an exclusive Interactive Guide that helps improve photography skills as well as an extensive tips section; and offers an Nikon Asia service centre and showroom locator. The “Nikon Asia Image Guide” is a user-friendly mobile app created for both photography aficionados and Nikon users.

Stay Up-to-Date With Nikon

Nikon News

This section gives users access to the latest key Nikon photography news and product updates, which is delivered straight to their iPhones. With an easy-to-read format and vivid images, users can check the constantly updated links to access more details.

Informative Videos

“Nikon Asia Image Guide” users can also watch the latest videos uploaded to the Nikon Asia’s YouTube channel, which they can access and view with a simple touch.
Learning Photography On-the-Go

Interactive Guide

One of the mobile application’s highlights, this unique function allows users to virtually simulate how different camera settings under different conditions will affect the resulting picture. With numerous scenarios and the option to experiment, users can take their photography skills to the next level without ever taking out their cameras.

Tips Database

Complementing the Interactive Guide is a comprehensive database of photography tips ranging from basics such as composition techniques or understanding focal length, to advanced skills such as silhouette shooting techniques or macro photography techniques. With real examples and in-depth explanations, users can brush up their skills at anytime. In addition, a Maintenance tips portion will help users keep their equipment in tip-top shape.

Gallery

Connected with the Nikon Asia Facebook page, users can browse hand-picked photos which include key information such as camera settings and how the image was taken. This dedicated section will help users further enhance their own photography skills.

Nikon Asia Service Centre and Showroom Locator

With a simple touch of a button, users can now locate Nikon’s camera experts and products no matter where they are in Asia. The mobile application features a search function by country and centre name, and along with a location map, this function makes being part of the Nikon experience all the easier.

Technical Note

• Supported devices: iPhone and iPad
• Supported operation systems: iOS4 and above

For more information, please visit

http://itunes.apple.com/app/nikon-asia-image-guide/id490089475?mt=8