PRADA Phone by LG 3.0 has finally arrived in Singapore (6th January 2012). Before you jump with joy, just want to let you know that you can’t get the phone yet. The pre-order starts from 7th January 2012 at the three Telcos (SingTel, Starhub, M1) and a special sales by LG will be on the 21st January 2012.

Ok, back to the event. It was held at The Gallery at Grand Hyatt. It is a very nice location. The event is a very simple one. There was a short speech by Mr. Arthur Huang, Vice President of Sales and Marketing at LG Electronics Singapore.

Right after the speech, the models went round the area with the PRADA Phone by LG 3.0.

There were ample time for us to “play” with the phone. As usual, I took many close up shots of the phone and the accessories.

Box set

PRADA Earpiece

Here are some close up shots of the earpiece. Very well made and full of details.

PRADA Phone by LG 3.0

Front and Back view

Front view

Back view

One of the highlights of this PRADA phone is the back. It has the PRADA’s signature Saffiano pattern.

The PRADA phone has a minimalist look. It is very thin and light. My first impression is that it feels like the LG Optimus Black.

Top view

Bottom view

Side views

And some interesting things (for geeks). The UI is customized. It has widgets specially made for PRADA and also if you look at the icons, they had been turned into minimalist look.

Finally, the PRADA phone has NFC inside it.