Motorola Launched FlipOut and Charm with Price & Availability

Motorola has launched two models to Singapore market. They are the Motorola FlipOut and Motorola Charm. Motorola FlipOut and Motorola Charm will be available from 23rd October at recommended retail price of S$ 469 and S$499 respectively.

Motorola introduces Motorola FLIPOUTTM and Motorola CHARMTM in Singapore: Two Stylishly Cool and Pocket-Perfect Smartphones

Both smartphones have truly unique form-factors and combine touch screen and keypad capabilities with innovative and compact designs

SINGAPORE, 22 October 2010 – Motorola Mobility Inc., a subsidiary of Motorola, Inc. (NYSE: MOT) today announced the launch of two new Android™ smartphones: the Motorola FLIPOUTTM and Motorola CHARMTM in Singapore. The two stylish smartphones pack a punch with unique form-factors and innovative features.

While FLIPOUT™ features an innovative square pivot design that slides to reveal a five-row QWERTY keypad with a separate row for numeric keys, CHARM™’s BACKTRACKTM touch panel on the reverse of the phone allows users to smoothly navigate, scroll and make selections without obstructing the display screen with their fingers.

“FLIPOUT™ and CHARM™ merge Motorola’s design heritage with Android™ capabilities to deliver a new take on the typical smartphone form factor. Both smartphones fit neatly in your palm or purse, making it fun and easy to stay connected while on-the-go. They pack seriously big features – like a full touch display and physical QWERTY keypad – in a compact, pocket-perfect design,” said Robert van Tilburg, Regional Sales Director for Motorola Mobility South Asia. “Both smartphones make it easy and fun for consumers to flick, tap, and scroll through menus, apps and web pages, with the added convenience of both keypad and touch screen options.”

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Fully equipped to enhance busy lifestyles, the new devices from Motorola will delight those who expect their social experiences to be effortless and intuitive. Imagine being allowed to have up to eight browser windows open at once, with easy switching between windows and the ability to continue with other tasks while the browsers run in the background. Socialising also becomes a breeze, with pre-loaded applications that sync to popular social networking sites such as Facebook® and Myspace®.

With seven homescreen panels, FLIPOUT™ and CHARM™ can be personalised with live wallpapers, customizable widgets of live content, and new toggle widgets for On/Off shortcuts to WiFi, GPS, Bluetooth® and more. Widgets such as Calendar, Photo and Sticky Note can also be resized to suit a chosen homescreen layout.

For music fans, the devices’ connected media player offers full screen lyric support and integrated song ID. Album artwork is also synchronized instantly as a song is being played. The music dashboard gives one interface to browse and play your stored music, as well as stream Internet and FM radio stations. Song recommendations can also be shared with friends via SMS.

Consumers get greater control over their device’s power consumption with a choice of battery profiles that best suit usage habits.

Additional features on FLIPOUT™ and CHARM™ include:

  • All the customisation and filtering options of Android 2.1
  • Adobe® Flash® Lite™ Enabled Web browsing experience to view content-rich sites
  • Full suite of Google™ services including Google Search™, Google Maps™, Gmail™ and access to more than 80,000 apps on Android Market™
  • Pinch to zoom functionality and two-finger swipe to surf the Web and browse photos
    • A 3MP camera and KODAK PERFECT TOUCH technology for better, brighter pictures
    • FLIPOUT CrystalTalk™ PLUS adds a second microphone to improve a caller’s voice quality while filtering out background noise.
      • Push and pull capability for both corporate and personal email
      • Moto Phone Portal to access and manage content and view important phone information from any desktop, either at home or on-the-go
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Availability

The Android-powered Motorola FLIPOUT™ and CHARM™ will be available for sale in Singapore on 23 Oct 2010 at Handphone Shop (recommended retail price of S$ 469 and S$499 respectively), and at StarHub and M1. For more information on Motorola FLIPOUT™ and CHARM™, please visit http://www.motorola.com/sg

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to mobile and wireline digital communication devices that provide compelling experiences, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. .  Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com.

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