NAVTEQ Increases Visual Content for Map of Singapore

NAVTEQ announced better map content for Singapore. It will have more 3D landmarks, enhanced 3D city models and junctions view images.

NAVTEQ Increases Visual Content for the NAVTEQ® Map of Singapore

Content that improves users’ guidance and orientation supports navigation system satisfaction.

SingaporeJune 14, 2010– NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today it has significantly increased the amount of visual content available for its map of Singapore.  This content, including 3D Landmarks, Enhanced 3D City Models, Junction View Images and Sign-As-Real provides rich data to help navigation systems improve guidance in busy city environments.  The latest map for Singapore now includes 250 3D Landmarks, Enhanced 3D City Models for a 50 square kilometer area, 116 Junction View Images and 75 Sign-As-Real Images.

This visual content enhances the navigation experience by enabling detailed representations of reality in navigation systems at key decision points.  In providing this level of detail, NAVTEQ customers can develop systems that improve orientation and decision making.  For example a navigation screen accurately displaying the Esplanade along with a 3D replication of the area can provide a sense of confidence about where users are in relation to their navigation system display.  Likewise, Junction View Images and Sign-As-Real can reduce drivers’ frustration and stress by enabling a system to display relevant and accurate images of complex maneuvers.  NAVTEQ research reveals that users associate these device interactions with overall positive system performance and increased value.

“Insights from NAVTEQ proprietary research reveal that consumers correlate visual detail with the ideal navigation device”, commented Tiffany Treacy, Senior Vice President for Product Management for NAVTEQ.  “These findings support our aggressive plan to add additional visual content in Singapore and demonstrate why visual content is important for a premier navigation experience.”

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All of the NAVTEQ visual content is geo-referenced to the industry-leading NAVTEQ map.  And in keeping with NAVTEQ’s single database specification, these visual content products are offered in a consistent global format.  This production strategy helps NAVTEQ customers quickly and easily move into new geographic regions by reducing application development time.

Beyond this global standardization, NAVTEQ provides technical customer support to assist customers with integrating its map and map products into their applications.  Additional marketing programs are also available to provide support in launching these navigation applications and devices.

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.  NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has more than 4,700 employees located in 204 offices and in 46 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.