This is my first time to attend a HTC event in the evening (for media) and at Butter Factory at One Fullerton Singapore. It was a fresh experience. Maybe that is how HTC wants us to think about their rebranding campaign. Remember Flash Mob at Raffles Place? Or at Wisma Atria? These are some of the YOU Campaign that HTC quietly did behind the scene. I was also honored to have meet up with my readers (cum bloggers), Zane and George . Video of SPRINGFIELD Fashion Show after the break.

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HTC, after organizing a few flash mobs in Singapore, did it again at Butter Factory at Singapore One Fullerton. However, this time, we are well aware about it . HTC held its rebranding campaign at Butter Factory. I was invited to the event and true enough, the Flash Mob were there. However, it is reduced (by 10 times) in size of about 20 of them. Nevertheless, it is still enjoying. Video after the break.

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Just attended HTC Tattoo and Re-branding event at Butter Factory. This is the Press Release (after the break) for the New Branding “Quietly Brilliant” and advertising campaign. If you remember, I have blogged about the new campaign just a while ago. As for the event coverage, I will be doing shortly. Look forward to Flash Mob and Fashion Show at Butter Factory .

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