If you are bored with your smartphones, here is LG AKA to the rescue. With four personas (Eggy, Wooky, Soul, Yo-Yo), they are integrated as part of the phone. AKA was first introduced in Korea in 2014. Now, it is available in Singapore.
Available now from Starhub and M1, the LG AKA smartphone will retail at an affordable for S$398, with each additional character phone cover at $68. In my opinion, you have to get the character phone cover.
You can also have a closer look at the fun AKA character mascots live in action over the next four Saturdays, at Orchard Road (25th April), Jurong (2nd May) Bugis (9th May), and Tampines (15th May).
Press Release
LG AKA – THE SMARTPHONE WITH A PERSONALITY
Unique Companion Smartphones Born From Same Design DNA as LG Chocolate and LG Ice Cream
Singapore, 24 April, 2015 — LG Electronics (LG) announced the arrival of its fun and customizable AKA smartphone in Singapore. Originally designed for the Korean market, AKA was first introduced in Korea at the end of 2014, where it has seen great response and positive customer feedback for its originality and unique characters.
AKA is available in four different personas, from Eggy in yellow who falls frequently in love, the ever-so-impulsive Wooky in white, the soft-hearted and music-loving Soul in navy and Yo-Yo in pink who loves food. The characters’ personalities are an integral part of each phone as they are woven into wallpapers, widgets and ringtones. In addition to each AKA’s interactive, animated eyes, owners can customize their phones with stickers (provided), markers or paint, for a true DIY experience. This customer-centric thinking helped AKA win an iF Design Award for its unconventional approach to smartphone design.
AKA has unique UX features such as the included Art Toy figurine, which can be digitized and integrated into the phone’s user experience. Snapping a photo of the accompanying figurine with AKA’s Snapshoot tool creates an animated 3D version of the figure that appears alongside selfies. Other camera features come straight from LG’s premium handsets and include Laser Auto Focus, Touch & Shoot and Gesture Shot.
“AKA is the first smartphone that gives owners a customized user experience as well as a fun accessory to compliment their individual style,” said Scott Jung, Managing Director of LG Electronics Singapore. “It brings out our sense of wonder and youth through the freedom of expression, and is a new direction in smartphone UX we are confident will make an impression on the new generation of smartphone users.”
Win AKA Smartphone and Merchandise
Consumers can have a closer look at the fun AKA character mascots live in action over the next four Saturdays, at Orchard Road (25 April), Jurong (2 May) Bugis (9 May), and Tampines (15 May). By taking a picture with the mascots and uploading it on LG Mobile Singapore Facebook Timeline and #NoPhoneNoFun, #AKAphone, participants will stand to win one of three LG AKA Smartphone. Categories to win an LG AKA phone are “Most Number of Facebook Shares”, “Most Creative Wefie”, and “Most Number of Participants in a Wefie”. The first 15 participants who catch the AKA mascots and take wefies with them will also receive Limited Edition AKA caps. For more information on the contest and LG AKA Mascots schedule, please visit www.facebook.com/LGmobilesingapore.
The LG AKA phones will be available in pink (Yo Yo) and yellow (Eggy), with an RRP of S$398. LG AKA Accessory Fun Pack consisting of AKA stickers, Casing and Figurine are sold separately at $68. The fun pack allows users to change the characters of their phone to Wooky and Soul. LG AKA and accessories will be available on 25 April 2015 from M1, and StarHub.
Key Specifications:
- Chipset: 1.2GHz Quad-Core
- Display: 5.0-inch HD IPS
- Memory: 16GB / 1.5GB RAM / microSD slot
- Camera: Rear 8.0MP Laser Auto Focus / Front 2.1MP
- Battery: 2,610mAh (removable)
- Operating System: Android 4.4 KitKat
- Size: 138.7 x 71.9 x 9.9mm
- Weight: 135.5g (without font slide cover) / 157g (with front slide cover)
- Network: 4G LTE
- Connectivity: Wi-Fi / Bluetooth 4.0 / NFC / A-GPS / USB 2.0
- Phone Color: Yellow / Pink
- AKA Accessory Fun Pack (Casing/Figurine/Stickers): White / Navy / Pink / Yellow
For more information about AKA Smarphone, please visit, www.lg.com/sg
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