StarHub partners social messaging service, LINE, to provide Mobile pre-paid customers an affordable plan (S$0.40 per day or S$6 for 30 days – service starts from 15th February) to chat, text and send LINE stickers and emoticons. This is not StarHub’s first partnership with a social messaging service. StarHub partnered with WeChat in November 2013.
Press Release
Stay on LINE exclusively with StarHub
Singapore, 4 February 2014 – StarHub and global mobile platform LINE jointly unveiled Singapore’s first peace-of-mind LINE plan exclusively for StarHub Mobile pre-paid customers to chat, text and send over 10,000 LINE stickers and emoticons to their heart’s content at just 40 cents a day or $6 for a 30-day plan. Starting 15 February, customers can activate StarHub’s LINE plan by simply dialling *123# on their mobile phone.
“Singapore’s mobile pre-paid market has much room for further growth, especially in mobile data use. To fuel this growth amid evolving consumer communication needs, we are happy to be the first local telco to offer hassle-free access to one of the world’s most popular social platform at a very affordable rate. We believe our LINE plan will be well received by customers, as they increasingly rely on fun, innovative social messaging services and stay online for longer,” said Mr Chan Kin Hung, Head of Mobility, StarHub.
Surpassing 340 million global users recently, LINE’s popularity has been growing at an exponential rate since its initial launch in 2011. The mobile platform features user-friendly and dynamic services, ranging from its core messaging service to value-added features like LINE Games, LINE Camera and LINE Cards. With Singapore as a critical market to continue its global success, LINE plans to offer tailored services to Singapore consumers through its exclusive partnership with StarHub.
“Our partnership with StarHub will enable Singapore consumers to communicate with their loved ones in a convenient and dynamic way with LINE’s advanced features. Ever since our launch in Singapore last year, we have been searching for opportunities to offer localised services specially designed for Singapore users. Our partnership with StarHub is a foothold to further our business in this region, as LINE continuously develops features and local content to enrich user experience,” said Mr Simeon Cho, General Manager of LINE Business Development Division, LINE PLUS Corporation.
StarHub’s exclusive partnership with LINE has enabled both companies to extend their reach through cross engagement opportunities. The first activity took place last month when StarHub Mobile pre-paid subscribers enjoyed free access to LINE’s original Chinese New Year stickers days before official release. StarHub has also set up an official account on LINE, expanding its social media reach and giving users easy access to information about StarHub’s products and services.
Coming up next, StarHub and LINE have plans to organise exclusive LINE merchandise giveaways and offer special benefits to users of LINE’s suite of apps.
For more information on StarHub’s LINE plan, please visit www.starhub.com/lineplans.
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About StarHub
StarHub is Singapore’s fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a mobile network that provides 4G, 3G and 2G services. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services, such as IPTV for commercial entities.
Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index. Visit www.starhub.com for more information.
About LINE
LINE, the world’s leading mobile platform, offers free text and voice messaging, voice calling and group chat with up to 100 people, integrated with various interactive elements such as Stickers, Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has become a hot cultural icon with 330 million users in 230 countries. LINE has also held the coveted No. 1 spot in the ‘free apps’ category of app stores in 60 countries. Visit line.naver.jp/en/ for more information.
About LINE PLUS Corporation
LINE PLUS Corporation, the world’s leading mobile platform innovator, is a joint-venture entity between Naver Corporation (former NHN Corporation) and LINE Corporation (former NHN Japan Corporation), newly organized in March 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together an innovative mobile messaging tool and new communication lifestyle. LINE PLUS Corporation was created to promptly react to the ever-changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company, which furnishes a wide range of innovative and convenient online services. LINE PLUS Corporation is located in Seoul, Korea. Visit www.nhncorp.com/nhnen/index.
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