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Sony Launches New Ultra-Slim external HDD HD-SG5

Sony announces a new USB 3.0 compatible portable hard disk, HD-SG5, that weighs only 130g and has a thickness of 8.7mm. It will retail at a RRP of S$109 and will be available at all Sony stores and Sony Centres from 9th December 2013.

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Press Release

Sony Launches New Ultra-Slim and Light External Hard Disk Drive

Designed for ultra-portability, the sleek new HD-SG5 portable storage device is ideal for those who are always on the move

(SINGAPORE, 06December 2013) – Sony announced a new slim, light and elegant external HDD to cater to the needs and demands of today’s mobile executives, echoing a recent trend of devices becoming thinner, lighter and ultimately more portable.

Weighing only 130g and with a pocket-sized 8.7mm slim profile, the new USB 3.0 compatible HD-SG5 external HDD is one of the lightest and thinnest portable storage devices currently available in the market. With an aluminum hairline finish casing and signature sparkling diamond-cut Sony logo that is reminiscent of the latest VAIO Fit A notebook, the HD-SG5 external HDD complements the lifestyle and outlook of any professional who is constantly on the go.

Available in both black and silver and with a capacity of 500GB, the device comes bundled with smart utility software such as Data Transfer Accelerator for faster data transfers (up to twice the speed), Backup Manager for easy, automatic backup and Password Protection Manager to ensure that your personal contents do not get accessed by the wrong people even if it was stolen or misplaced.

The new HD-SG5 external HDD will retail at a recommended retail price of S$109 and will be available at all Sony stores and Sony Centres from 09 December 2013.

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About Sony Electronics (Singapore) & Sony South East Asia

Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems.  As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

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