This is what I call an Interactive billboard. British Airways has done an incredible #Lookup campaign featuring this interactive digital billboard. This billboard is installed front and center at London’s Piccadilly Circus. When a BA plane is approaching, a child inside this interactive billboard will look up in the sky and start to point and follow the direction of the flight.
Check out the video.
According to the source, BA “uses “custom-built surveillance technology” to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead”. Innovative, in my opinion.