Pricing of Sony Cyber-shot RX1R and RX100 II out for Singapore

For those who are eager to know the pricing of the latest Sony Cyber-shot RX1R and RX100 II, Sony Singapore finally released the pricing. And good news for those aiming at the Cyber-shot RX100, the pricing has reduced to S$849 (from S$999). I have also added the Press Release of RX1R in this post.

sony-cyber-shot-rx100-II-rx1r

Here is the pricing. The two models will be available at selected Sony stores and authorised outlets from August 2013 onwards.

Model Recommended Retail Price
Cyber-shot™ RX1R S$3,999
Cyber-shot™ RX100 II S$999

Note: With effect from 1st July 2013, the Cyber-shot™ DSC-RX100 will retail at a reduced price of S$849 (original price was S$999).

And the Press Release for Sony Cyber-shot RX1R

Press Release

A revolution in resolution: Enthusiast-oriented Cyber-shot™ RX1R delivers sharpest ever detail

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  • Joins the acclaimed Cyber-shot™ RX1 full-frame compact camera with 24.3 effective megapixels and Carl Zeiss Sonnar T* F2 lens
  • No optical low-pass filter for uncompromised image resolution
  • Ideal for taking landscapes and other high-detail scenes
  • TRILUMINOS™ Colour for richer, more natural colours

(SINGAPORE, 27 June 2013) – A new sister version of the acclaimed Cyber-shot™ RX1 full-frame compact camera by Sony satisfies the most critical photographer’s hunger for sharper, more detailed pictures.

Building on the awesome imaging power of the RX1, the RX1R takes pixel-perfect picture quality to new heights. The model’s ‘R’ suffix denotes a further improvement in the pocket-sized camera’s already spectacular resolution.

Found in many DSLR cameras, the original Cyber-shot™ RX1 featured an optical low-pass filter (OLPF) in front of the sensor to suppress unwanted moiré and colour artifacts. The enthusiast-oriented RX1R removes this low-pass filter, ensuring flawless capture of fine details without any blurring or dispersion. To compensate for the OLPF’s removal, the camera’s processing functions have been optimised to maintain image sharpness without compromising lens/sensor performance[1].

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Bringing new levels of realism to landscapes and other finely-detailed subjects, the modified edition RX1R lets photo enthusiasts express their creativity with unprecedented clarity. While weight and dimensions remain the same as the ground-breaking RX1, the modified edition RX1R adds other refinements to suit discerning photographers.

In addition, compatibility with TRILUMINOS™ Colour technology ensures even richer, more natural colours when viewing stills and video on the new generation of BRAVIA™ televisions featuring TRILUMINOS™ Display. Videographers can also add an optional stereo microphone, allowing Full HD movie soundtracks to be captured with even greater clarity.

Introduced in September 2012, the Cyber-shot™ DSC-RX1 is world’s first compact fixed-lens camera with a 35mm full-frame 24.3 effective megapixel sensor. It’s already won several prestigious European accolades, including ‘Best Premium Camera’ in the 2013 Technical Image Press Association (TIPA) Awards.

The new Cyber-shot™ RX1R full-frame digital compact camera from Sony will be available at selected Sony stores and authorised outlets from August 2013.

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Specifications Sheet

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About Sony Electronics (Singapore) & Sony South East Asia

Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems.  As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

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About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

 


[1] Moire and/or colour artifacts may be visible in some photographic situations. Colour reproduction performance is the same as the RX1.

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