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DOCOMO invades China with “d game” service

DOCOMO is getting its presence felt in China by offering a localized version of its “d game™” Japanese gaming service in China via the Mobile Market portal operated by China Mobile Communications Corporation.

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Here is the Press Release.

DOCOMO to Offer Localized Version of “d game” Service in Chinese Market Products & Services

TOKYO, JAPAN, March 25, 2013 — NTT DOCOMO, INC., Japan’s leading mobile operator and provider of integrated services centered on mobility, announced today that it will offer a localized version of its “d game™” Japanese gaming service in China via the Mobile Market portal operated by China Mobile Communications Corporation, China’s leading mobile operator with over 700 million subscribers, beginning March 26. This will be the first time for DOCOMO to offer its “d game” mobile content service under the DOCOMO brand outside of Japan.

DOCOMO aims to capitalize on the rapidly growing demand for smartphone content in China by offering an increasing variety of localized games and various content selected for the Chinese market. Mobile Market is China’s leading portal for retail applications.

Mobile Market’s “d game” service, planned and directed by DOCOMO, will start with 20 titles, including non-game content such as wallpapers, from major Japanese developers such as CAPCOM, Konami Digital Entertainment, TECMO KOEI GAMES, SQUARE ENIX and MTI. Additional content will be added in the future. Localization was carried out in partnership with D2C China., a Chinese subsidiary of D2C, a joint venture of DOCOMO, Dentsu and NTT Advertising in Japan. Distribution is being handled under license by Guangzhou Daxiang Info-tech.

Going forward, DOCOMO intends to grow its global content business with a variety of content originally distributed through the company’s dmarket® portal in Japan, providing overseas customers with opportunities to enjoy high-quality mobile content from Japan.

About NTT DOCOMO

NTT DOCOMO is a world-leading integrated-services company centered on mobility. The company serves over 60 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit www.nttdocomo.com for more information.

dmarket and d game are trademarks or registered trademarks of NTT DOCOMO, INC.

(Picture source from Tech in Asia)

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