Canon today announces two entry level compact camera, PowerShot A2500 and PowerShot A2600. PowerShot A2600 is currently available in stores at a RRP of S$179. PowerShot A2500 availability and pricing will be made known in a later date.
Here is the news
Photography for All with the new PowerShot A-series compact cameras
The stylish and affordable PowerShot A2600 and A2500 boast an increased zoom range and other advanced features for greater ease-of-use
SINGAPORE, 13 March 2013 – Canon has released the new PowerShot A2600 and PowerShot A2500 – 2 affordable digital compact cameras that make the capturing of emotions and memories easy without compromising on quality.
“Photography enthusiasts of all skill levels would love how stylish, versatile and functional the new PowerShot A2600 and A2500 are. Along with advanced features to help users detail their day-to-day lives more creatively and easily, we’ve also added an extra boost in zoom capability so users would be able to capture anything from close up-snaps to distant shots. Additionally, the Smart AUTO function makes photo-taking simpler and with the creative filters built into the cameras, injecting a touch of creativity to images is so convenient,” said Andrew Koh, Senior Director and General Manager of the Consumer Imaging and Information Products Group, Canon Singapore.
Effortless Imaging for Beginners
The new models, with the convenient help button that activates a quick menu on the LCD screen, provide easy-to-understand advice. This feature is especially useful for users new to photography. Besides offering quick tips on how and when to use certain modes for optimum results, the feature is also useful in guiding less-experienced users in the tweaking of adjustments and settings to get the exposure and colours of their photos right.
Another feature designed for beginners is the LIVE view controls. Using this intuitive control system, users can adjust the brightness, colour and tone of the desired shot and the screen will display the resultant picture even before the pressing the shutter. This is done using sliders on the screen, without having to navigate through menus and settings. Once a desired look is achieved, simply press the shutter to capture the shot.
Recording videos in rich 720p HD video is also as easy as pressing the dedicated movie button, so users will never have to miss an important moment in life ever again.
Advanced Zoom Features for a Richer Imaging Experience
The PowerShot A2600 and PowerShot A2500 are equipped with a 5x Optical Zoom and 28mm Wide-Angle lens. In addition, both models come with ZoomPlus technology which expands their zoom capability by up to 10x without any significant loss of quality. The optics of the PowerShot A2600 and PowerShot A2500 are powered by a 16-megapixel sensor and a DIGIC 4 imaging processor with Digital IS to help users record precious moments with incredible detail as well as to stabilise shots.
Capture stunning shots with ease
Users are also able to achieve stunningly artistic shots easily with the remarkably simple creative controls available in the PowerShot A2600 and PowerShot A2500. Users can also inject a creative twist to their photos by applying a variety of Scene Modes on images, such as the Fisheye Effect, Toy Camera Effect, Monochrome and many more.
To make shooting even simpler, the new PowerShot cameras also come with Smart AUTO which automatically recognises and chooses the best settings for 32 common shooting scenarios, for the perfect shot anytime, anywhere.
Maximise power with the Eco Mode
Additional peace of mind comes from Canon’s new Eco Mode, which can be activated to control the brightness of the LCD screen and minimise battery consumption. This mode can save enough power to take up to 30 percent more shots than in normal mode by dimming the LCD after a few seconds of inactivity.
Pricing and availability
The new PowerShot cameras will be available at authorised Canon dealers at the following prices:
|PowerShot A2600||Available in stores||$179||Black, silver and pink|
|PowerShot A2500||To be announced||To be announced||Black, silver and red|
About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 18 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
More information is available at www.canon.com.sg