Sony announces new E-mount 20mm Pancake Lens

Sony today announces new E-mount E 20mm F2.8 Pancake Lens. The pancake lens will be available from March 2013. For the specs and more information, read on. BTW, there is NO pricing information.

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Sony Announces New 20mm Pancake Lens

New alpha E-mount camera lens gives customers more ways to see the world

(SINGAPORE, 23 January 2013) – Photographers are now spoiled for choice with an addition to the range of E-mount interchangeable lenses for Sony alpha E-mount cameras, bringing the total number of lens to thirteen, inclusive of two teleconverter lenses. Offering refined performance and easy handling, the range of E-mount lenses includes premium optics by Sony and Carl Zeiss, spanning ultra-wide angle, powerful telezoom, macro and fast, bright primes.

Measuring just 20.mm from lens front to back, the E 20mm F2.8 ‘pancake’ wide angle lens is an ultra-slim yet tough ‘walkaround’ partner for your alpha E-mount camera.

With its wide angle of view and bright F2.8 aperture, it is perfect for a broad range of everyday shooting opportunities – from interiors to landscapes, street scenes and casual snaps. Excellent contrast and resolution are augmented by enhanced clarity in peripheral image areas to satisfy the most discerning photographer.

The new E 20mm F2.8 interchangeable lens for Sony alpha E-mount cameras will be available in Asia Pacific from March 2013.

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Specification Sheet

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*1 Exclusively designed for use with APS-C format interchangeable-lens digital cameras.
*2 With interchangeable-lens digital camera incorporating APS-C type image sensors.

About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation.  It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com

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About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$79.2 billion for the fiscal year ended March 31, 2012. Sony Global Web Site: http://www.sony.net/

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

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