SingTel Unveils Top Eight SingTel Grid Girls 2012

SingTel unveils the top eight SingTel Grid Girls for 2012

Singapore, 2 August 2012 – Fifth-time title sponsor of the FORMULA 1™ SINGTEL SINGAPORE GRAND PRIX, Singapore Telecommunications (SingTel) unveiled this year’s top eight SingTel Grid Girls and their new uniforms this afternoon.

The ladies were chosen to showcase the energy, glitz and glamour of the Formula 1™ spirit. Ranging in age from 18 to 23, this year’s SingTel Grid Girls contestants will fulfill their dreams to get closer to the race action, while adding beauty and glamour to the race track.

Members of the public will be able to vote for the top three Singaporean faces from among the eight finalists to flag off this year’s Singapore Grand Prix race.

Giving everyone a chance to be a SingTel Grid Girl

“This year, we extended the search for fresh local faces to our F1™ roadshows held across Singapore, in line with our campaign theme – “F1™ for Everyone”. There were many contenders and it was a tough decision for the judges,” Mr Johan Buse, Vice President of Consumer Marketing, SingTel.

“We raised the level of competition this year by allowing only eight instead of the usual 12 to make the cut. We are very happy with our finalists and invite the public to vote for their favourites and come down to meet them at our final roadshow – we guarantee that this year’s contest is going to be exciting,” Mr Buse said.

Local faces dressed by local designer

This year’s SingTel Grid Girls will be sporting striking outfits designed by local design talent, Ms Roslinda Abdul Rahman, winner of The Project Racetrack.

The Project Racetrack is an F1™ fashion design competition integrated with a 74-hour long fashion design training course conducted by the Textile and Fashion Industry Training Centre (also known as TaF.tc) and Singapore WSQ Develop Design Collection in partnership with SingTel, a platform for young aspiring designers to develop and showcase their creativity with F1™ as an inspiration.

Entering the competition with little experience in fashion design, Roslinda, a 26-year-old graphic designer stood out amongst her competition with a design concept that evokes a sense of youthful energy and feminine glamour, inspired by the stylish functional wear on female tennis players.

The SingTel Grid Girls uniform features eye-catching contrast details and flattering silhouettes in a vibrant palette of red and white; colours synonymous with “speed, glamour and technology”. Using lightweight and water-resistant fabric, the new uniform is designed to be stylish, yet comfortable on the race tracks.

“I have always enjoyed the F1™ races, and am extremely honoured and excited to see my designs on 55 SingTel Grid Girls for all to see at the world’s most glamorous motor racing event. This is really a chance of a lifetime and I want to make sure that each and every one of the Grid Girls looks chic, sporty and sassy,” said Ms Roslinda.

The uniforms for all 55 SingTel Grid Girls will be sponsored by local fashion design house ESTA PTE LTD.

Ms Esther Tay, CEO of ESTA PTE LTD, said, “The SingTel Grid Girls are an iconic sighting at the Formula 1™ SingTel Singapore Grand Prix every year, and we are happy to be producing the uniforms that they will be donning at this prestigious world class racing event.”

How to vote for the top three SingTel Grid Girls

After a round of auditions, the eight SingTel Grid Girls have earned their chance to be in the finals to vie for the coveted top three spots. The three finalists will be given the important role of holding the Singapore, Formula One™ and Singapore GP flags at the race in September. The top three 2012 SingTel Grid Girls will be crowned at the SingTel “F1™ for Everyone” Roadshow at East Coast Park on 2 September. This year, for the first time, the results will be based purely on online and SMS voting. The top three SingTel Grid Girls will win attractive cash prizes and be at the front of the starting grid on race day.

From 3 August to 27 August 2012, the public can find out more about and vote for their favourite SingTel Grid Girls at www.singtelrace.com or via SMS and stand to win a pair of Singapore Grand Prix Pit Grandstand Tickets worth $1,488. There will also be 10 consolation prizes of Singapore Grand Prix Goodie Bags merchandise worth $150 to giveaway.

Voting via SMS

To vote via SMS, type in this format, [Grid Girl’s code number <space> Name <space> NRIC], and send it to +65 9113 6891. The code numbers are:

• GG1 – Priscilla Lee
• GG2 – Esther Leong
• GG3 – Arrian North
• GG4 – Emily Chia
• GG5 – Mabel Lim
• GG6 – Victoria Yeo
• GG7 – Rebecca Ly Dia Dore
• GG8 – Ashvin Sandhu

About TaF.tc

Textile and Fashion Industry Training Centre is the training arm of Textile and Fashion Federation since 1983 and has been Singapore’s foremost fashion training facility since its establishment. As Singapore’s first CET Centre for the textile and fashion industry, we provide training, consultancy and networking to help companies reach their goals.

About ESTA Pte Ltd

ESTA PTE LTD is an established, professional corporate design and production house, offering a total management programme incorporating design development, production, delivery and inventory management.

Veteran designer, Esther Tay, Creative Director of ESTA PTE LTD, and her passionate design team believe that creativity and innovation drive the development of their uniforms where every uniform is designed with comfort in mind, emphasizing on quality and utilizing cutting edge fabrics to withstand the rigors of daily wear.