Finally, the wait is over. Nokia launches Nokia Lumia 800 and Lumia 710 in Singapore. Before this launch, Nokia has made a lot of effort to create awareness of the products. The launch was crazy. One person actually waited since 5am in the morning to be the first to get hold of Nokia Lumia 800. Plus, the first 100 person who bought Lumia 800 walk away with a Xbox 360 with Kinect bundle. The Nokia Lumia 800 is available at a RRP of SGD775 and the Nokia Lumia 710 will be available at a RRP of SGD505.
Nokia closes off the year with a new beginning – the first Nokia smartphones based on Windows Phone make their debut in Singapore
Nokia Lumia 800 available in Singapore from 10 December; stylish device features best social and internet experiences with signature Nokia services
Singapore – Nokia reached a significant milestone today with the arrival of the highly anticipated Nokia Lumia range of smartphones in Singapore. The stunningly social Nokia Lumia 800 will be available from 10 December 2011, and the Nokia Lumia 710 will be in stores in the coming weeks.
With head-turning design, the Nokia Lumia 800 offers consumers the best integrated social experience and fast Internet browsing, bringing content to life for the consumer. Combining familiar Nokia elements such as leading imaging capabilities, navigation and music, the Nokia Lumia 800 delivers the best Windows Phone experience on the market. The Nokia Lumia 710 extends the Lumia experience to more people around the world with its affordability while offering personalisation with its colourful changeable covers.
“Let’s talk about the significance of the Nokia Lumia devices to us – from a strategy perspective, we are delivering our first Nokia Windows Phones within eight months since we announced the collaboration with Microsoft earlier this year. And we have introduced Nokia’s signature services which make these phones much more desirable and relevant to consumers. This is a significant step forward as we continue to drive innovation throughout our entire portfolio, and the new range of Nokia Lumia smartphones is a testimony to our capabilities in balancing technology innovation with optimal user experience,” said Niklas Savander, Executive Vice President, Markets, Nokia. “There is strong engagement with our partners and operators around the Nokia Lumia smartphones, and we are overwhelmed by their enthusiasm and support. Together with Microsoft, Nokia has created a new ecosystem that opens up opportunities for developers, as seen in these first two Nokia Lumia smartphones.”
“The Nokia Lumia 800 and Nokia Lumia 710 embody core Nokia attributes in terms of craftsmanship, trusted quality, vibrant colour and a no compromise attitude toward performance and experience. The phones also offer the best in social networking through the People Hub, offering one touch access to social networks,” said Neil Gordon, Vice President of Sales, Nokia South East Asia Pacific. “Singapore is a strategic market for Nokia, with a population of socially connected, tech-savvy and design-conscious smartphone users making it an easy choice launch market for the Nokia Lumia smartphones in Southeast Asia.”
“Canalys believes that the introduction of the first Lumia devices, based on Windows Phone 7.5, confirms Nokia’s commitment and seriousness to the platform, innovation, and the company’s new strategy. It is hugely reassuring that it is bringing two devices to market, which will be available across many highly important countries in time for the holiday season at the end of the year,” said Rachel Lashford, Managing Director, Mobile & APAC, Canalys.
Making Everyday Amazing with Nokia Lumia smartphones
The first two Nokia Lumia smartphones based on Windows Phone introduce a range of new experiences designed to make everyday moments more amazing.
Nokia Lumia 800
The stunningly social Nokia Lumia 800 features head-turning design, vivid colors (cyan, magenta and black) and the best social and Internet performance, with one-touch social network access, easy grouping of contacts, integrated communication threads and Internet Explorer 9. It features a 3.7 inch AMOLED ClearBlack curved display blending seamlessly into the reduced body design, and a 1.4 GHz processor with hardware acceleration and a graphics processor. The Nokia Lumia 800 contains an instant-share camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for storing images and music. The Nokia Lumia 800 is available at a RRP of SGD775, excluding taxes and subsidies.
Nokia Lumia 710
The purposely built, no-nonsense Nokia Lumia 710 can be personalized with exchangeable back covers and thousands of apps to bring the Lumia experience to more people around the world. The Nokia Lumia 710 is designed for instant social & image sharing, and the best browsing experience with IE9. It is available in black and white with black, white, cyan, fuchsia and yellow back covers. With the same 1.4 GHz processor, hardware acceleration and graphics processor as the Nokia Lumia 800, the Nokia Lumia 710 delivers high performance at an affordable price. The Nokia Lumia 710 will be available at a RRP of SGD505 excluding taxes and subsidies.
Signature services and stylish accessories
Both Nokia Lumia smartphones include signature Nokia experiences optimized for Windows Phone, including Nokia Drive, which delivers a full-fledged personal navigation device (PND) with free, turn-by-turn navigation and dedicated in-car-user-interface. Nokia Drive has the ability to preload maps in over 100 countries worldwide, including all the initial launch countries, like Singapore. Nokia Drive will only be available to Nokia Lumia users and so represents significant differentiation over non-Nokia Windows Phone products as a preloaded application.
Nokia Music is the evolution of a service, developed first for the Nokia N9, and now optimized for Windows Phone. It contains a beautiful user interface and users in Singapore will be able to download music clips and albums from the extensive music catalogue. In addition, users can listen to 30sec clips of the tracks before deciding to make a purchase.
Completing the ultimate mobile audio offering, Nokia also introduced the on-ear Nokia Purity HD Stereo Headset by Monster and the in-ear Nokia Purity Stereo Headset by Monster, co-designed and co-developed by Monster Cable, a recognized leader in high performance audio. Both products provide a fresh listening experience and are the first output of the exclusive long-term partnership between Nokia and Monster Cable, intended to introduce a range of premium audio accessories to reflect the outstanding quality and bold style of the Lumia range.
All three operators in Singapore – SingTel, StarHub and M1 – will be offering the Nokia Lumia 800 and Nokia Lumia 710 with attractive data plans.
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-