Next time, when you buy Puma shoes, remember to take a good look at their shoe box. If it resemble the one shown here, you will know that you are holding on to 3 years of labor (Puma and Fuseproject) to come up with this green design. More pictures after the break.
I think it is a clever design. By using another bag to hold the shape of the cardboard, it can greatly reduce the cardboard.
Some facts on the savings: –
The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.
This box design is planned to roll out next year.
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