Saw this i.Saw, the USB Chainsaw frenzy a few weeks ago. As I am no fan of chainsaw, I did not bother to check it out. However, after reading how this i.Saw is a hoax and the message that they wanted to put across is to save the trees, I am more than happy to promote the site (of course, save the tree is more important). Find out who is behind this hoax after the break.
The website is solid. It has the i.Saw as the main product. A very clever “patent pending” technology on power distribution to put skeptic that a USB cannot possibly power up a chainsaw. Another detail that it put inside is the Saw Chain part number which makes it so believable. Plus it has information like compatible with others saw chain which makes this a perfect hoax.
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Who is behind it?
I found out from Straits Times Digital Life that it is the product spoof was from 2 creative directors, Noel Loo and Shawn Yeo, from advertising firm, BBH Asia Pacific. The idea was dreamed up by Creative Director Peter Callaghan and Art Director Joseph Tay.
The i.Saw that you saw is made in Thailand. A video was even made with this i.Saw.
Watch the Video Here
The firm has invested US$10,000 on the project and of course, the main purpose is to lead the people to another environment friendly website.
http://www.papercut.com.sg
From this website, people can download an application that when installed on the PC or Mac, will play a sound of a chainsaw whenever they hit the Ctrl-P.
It is ironical. The papercut.com.sg website was up since March but the number of times the application was downloaded was just 40 times.
Ever since i.Saw campaign started, it had been downloaded 1,700 times and counting.
I think this is one of the best campaign to put across an environmental friendly message.
Click Here if you Wish to See the i.Saw Website
But be sure to visit the real website with a cause.
Click Here to Visit Papercut.com.sg
(source: Digital Life (22th July))